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Targeted advertising for dynamic groups

  • US 10,108,970 B2
  • Filed: 03/25/2009
  • Issued: 10/23/2018
  • Est. Priority Date: 03/25/2009
  • Status: Active Grant
First Claim
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1. A method comprising:

  • providing, by one or more devices, broadcast programming to a plurality of user devices, associated with a plurality of users, via a television network;

    hosting, by the one or more devices, at least one chat group associated with the broadcast programming provided via the television network,hosting the at least one chat group including hosting a virtual chat room for the chat group that provides interaction via at least one of text-based discussion or a video client,the at least one chat group being displayed with the broadcast programming;

    determining, by the one or more devices and based on hosting the at least one chat group, information identifying a group of users, of the plurality of users, currently in a same chat group, of the at least one chat group, associated with the broadcast programming provided via the television network;

    defining, by the one or more devices, a micro-group to include user accounts associated with the group of users in the same chat group,the user accounts being added to the micro-group based on the group of users joining and currently being in the same chat group associated with the broadcast programming;

    creating, by the one or more devices, a profile associated with the micro-group based on user information associated with the user accounts;

    monitoring, by the one or more devices and based on hosting the at least one chat group, real time behavior of the group of users in the same chat group to detect one or more actions taken by one or more users of the group of users,the one or more actions being associated with content of the chat group;

    modifying, by the one or more devices, the profile associated with the micro-group based on the one or more actions;

    retrieving, by the one or more devices, advertising content targeted to the group of users in the same chat group based on the profile that is created based on the user information associated with the user accounts of the group of users in the same chat group and that is modified based on the one or more actions taken by the one or more users of the group of users in the same chat group; and

    providing, by the one or more devices, the advertising content to user devices, of the plurality of user devices, associated with users currently in the chat group,the advertising content being displayed in a same view as the chat group and being integrated into a television program included in the broadcast programming provided to the group of users in the same chat group.

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