Method and apparatus for presenting information

• US 10,127,593 B2
• Filed: 06/16/2015
• Issued: 11/13/2018
• Est. Priority Date: 02/27/2015
• Status: Active Grant

• Current Assignee: Baidu Online Network Technology (Beijing) Co., Ltd (Baidu Incorporated)
• Original Assignee: Baidu Online Network Technology (Beijing) Co., Ltd (Baidu Incorporated)
• Inventors: Gu, Jiawei, Li, Yang, Yu, Kai
• Primary Examiner(s): Allen, William J
• Assistant Examiner(s): Kang, Timothy J
• Application Number:
  US15/322,526
• Publication Number:
  US 20170352084A1
• Time in Patent Office: 1,246 Days
• Field of Search: None
• CPC Class Codes: G06F 16/583 using metadata automatically derived from the content
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Proposed are a method and an apparatus for presenting information. The method includes: detecting an off-line user behavior, and acquiring user behavior data; if the user behavior data satisfies a pre-set condition, acquiring on-line resource information according to the user behavior data; and presenting the on-line resource information.

Claims

1. A method for presenting information, comprising:

acquiring, using a camera of a smart device, a picture by taking a picture of a user or acquiring a video of the user, and acquiring off-line user behavior data of a user from the picture or the video, wherein the off-line user behavior data comprises specific content of the user behavior being performed for a time period;

determining, by the smart device, that the off-line user behavior data satisfies a preset condition in response to the specific content of the user behavior being preset behavior content and the time period reaches a preset length of time;

in response to the determining that the off-line user behavior data satisfies the preset condition, transmitting the picture or video from the smart device to a cloud server;

receiving on-line resource information from the cloud server corresponding to a product image of interest to the user, the product of interest being identified by the cloud server according to the picture or video and according to the user behavior data in response to the off-line user behavior data satisfying the preset condition; and

presenting the on-line resource information to the user via display of the smart device;

determining an off-line guiding shop after a product purchasing is completed by the user according to the on-line resource information presented on the smart device, the off-line guiding shop being determined based on location of the smart device in response to the preset condition being satisfied so that a shop comprising the on-line resource information corresponding to the product purchasing and the off-line guiding shop conduct a process according to a preset agreement in response to the product purchasing being completed by the user.

2. The method according to claim 1, wherein acquiring the off-line user behavior comprises:

starting the camera on the smart device, and detecting the off-line user behavior in real time.

3. The method according to claim 1, wherein presenting the on-line resource information comprises:

pushing the on-line resource information from a cloud server to the user at a preset time point.

4. An apparatus for presenting information, comprising:

a camera;

a display; and

,

a processor configured to;

acquire, using the camera, a picture by taking a picture of a user or acquiring a video of the user, and acquire off-line user behavior data from the picture or the video, wherein the off-line user behavior data comprises specific content of the user behavior being performed for a time period;

determine that the off-line user behavior data satisfies a preset condition in response to the specific content of the user behavior being preset behavior content and the time period reaches a preset length of time;

in response to the determining that the off-line user behavior data satisfies the preset condition, transmit the picture or video to a cloud server;

receive on-line resource information from the cloud server corresponding to a product image of interest to the user, the product image of interest to the user being identified by the cloud server analyzing the picture or video and according to the user behavior data in response to the off-line user behavior data satisfying the preset condition; and

present the on-line resource information to the user via the display;

determine an off-line guiding shop in response to a product purchasing being completed by the user via the smart device according to the on-line resource information, the off-line guiding shop being determined based on location of the smart device in response to the preset condition being satisfied so that a shop comprising the on-line resource information corresponding to the product purchasing and the off-line guiding shop conduct a processing according to a preset agreement in response to the product purchasing being completed by the user.

5. The apparatus according to claim 4, wherein the one or more processors are configured to acquire the off-line user behavior data by starting the camera on the smart device, and detect the off-line user behavior in real time.

6. The apparatus according to claim 4, the on-line resource information being received via the cloud server pushing the on-line resource information to the smart device at a preset time point.

7. A non-transitory computer storage medium having one or more modules stored therein, wherein when executed the one or more modules configured to perform a method for presenting information, comprising:

acquiring, via a camera of a smart device, a picture by taking a picture of a user or acquiring a video of the user, and acquiring off-line user behavior data from the picture or the video, wherein the off-line user behavior data comprises specific content of the user behavior being performed for a time period;

determining, by the smart device, that the off-line user behavior data satisfies a preset condition in response to the specific content of the user behavior being preset behavior content and the time period reaches a preset length of time;

in response to the determining that the off-line user behavior data satisfies the preset condition, transmit the picture or video from the smart device to a cloud server;

receive at the smart device, on-line resource information from the cloud server corresponding to a product image of interest to the user, the product image of interest to the user being identified by the cloud server analyzing the picture or video and according to the user behavior data in response to the off-line user behavior data satisfying the preset condition;

presenting the on-line resource information to the user via a display of the smart device; and

,

determining an off-line guiding shop after a product purchasing is completed by the user via the smart device according to the on-line resource information, the off-line guiding shop being determined based on location of the smart device in response to the preset condition being satisfied so that a shop comprising the on-line resource information corresponding to the product purchasing and the off-line guiding shop conduct a process according to a preset agreement in response to the product purchasing being completed by the user.