Collage-based, integrated advertising systems and methods of advertising

• US 10,134,061 B2
• Filed: 03/16/2013
• Issued: 11/20/2018
• Est. Priority Date: 03/16/2013
• Status: Active Grant

• Current Assignee: Joseph M. Serino
• Original Assignee: Joseph M. Serino
• Inventors: Serino, Joseph M.
• Primary Examiner(s): Macasiano, Marilyn G
• Application Number:
  US13/844,805
• Publication Number:
  US 20140279072A1
• Time in Patent Office: 2,075 Days
• Field of Search: 705 711, 705 1451, 705 1441, 715767
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G09F 15/00 Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
• CPC Class Codes: G09F 7/00 Signs, name or number plates, letters, numerals, or symbols vehicle registration number plates B60R13/10; Panels or boards show-cards G09F1/00; indicating arrangements for variable information G09F9/00, G09F11/00; illuminated signs G09F13/00; boards for notices or posters G09F15/00
• CPC Class Codes: G09F 9/30 in which the desired character or characters are formed by combining individual elements panels comprising a number of electrodes in a single cell controlling light arriving from an independent light source, e.g. electro-optical or magneto-optical cell, G02F1/00

Abstract

Collage-based, integrated advertising systems and methods of advertising are disclosed.

Claims

1. A multimodal, collage-based, integrated and interactive advertising system comprising:

an interactive, physical, advertising component displaying a first, pre-designed collage to attract attention of a viewer wherein the viewer will view said first, pre-designed collage and then proceed to interact with said system to obtain information related to said first, pre-designed collage,

wherein said first, pre-designed collage is designed by a designer and is comprised of a plurality of advertising items from at least one advertiser or sponsor,

wherein said first, pre-designed collage is further comprised of at least one element selected from the group consisting of imagery, iconography, and code that performs at least one task selected from the group consisting of incorporating, initiating and launching at least one augmented reality entity selected from the group consisting of visual effects, spatial calculation, image processing, and dimensionally rendering display technologies,

wherein at least one of said advertising items from said first, pre-designed collage connects to an interactive, website or online presence component that displays a second, pre-designed collage, wherein said advertising items from said first, pre-designed collage represent a collection and channel of content that includes at least one entity selected from the group consisting of information, education, utility, entertainment, promotional, and games,

wherein said information related to said first, pre-designed collage is at least one information entity selected from the group consisting of information related to the at least one advertiser or sponsor and information related to at least one advertising item of said advertising items,

wherein said interactive, physical, advertising component is selected from the group consisting of a sheet printed display, a publication and an advertising structure,

wherein said interactive, physical, advertising component provides information directing the viewer to said interactive, website or online presence component so that the viewer is able to obtain said information related to said first, pre-designed collage via a linked, reading device,

wherein said interactive, physical advertising component and said interactive, website or online presence component is a dual component, interlinked, interface, with substantially similar theme, subject, content and look and feel, with at least one element in common selected from the group consisting of design logic, operational code, sound and sound components, visual imagery, animation, and related augmented reality display, functionality, operations, tracking, measurement and management,

wherein said interactive, physical advertising component'"'"'s predesigned juxtaposition of said advertising items from said first, pre-designed collage constitute an augmented reality near field communication button array apparatus, operating as a mechanism that helps to prompt engagement of the user, and

wherein the viewer moves said linked, reading device over, around or among said advertising items from said first, pre-designed collage causing said linked, reading device to operate as a content selection and transfer device; and

said interactive, website or online presence component displaying said second, pre-designed collage that is substantially similar to said first, pre-designed collage of said interactive, physical advertising component for retaining the attention of the viewer,

wherein said second, pre-designed collage is designed by the designer and is comprised of a plurality of advertising items from said at least one advertiser or sponsor,

wherein the viewer associated said second, pre-designed collage with said first, pre-designed collage, and then proceeds to interact with said interactive, website or online presence component to obtain said information related to said first, pre-designed collage,

wherein said interactive, website or online presence component comprises a display component, an information memory component for storing and providing information related to interaction and general operations of components of said advertising system, a processor component for coordinating and managing overall computer and information operations of said advertising system, an information gathering component, an information analysis component, and a communications component,

wherein said information gathering component gathers interaction information related to interactions of the viewer with said interactive, physical advertising component and said interactive, website or online presence component,

wherein said information analysis component assists tracking and assesses the performance and operations of said interactive, physical advertising component and said interactive, website or online presence component by categorizing and formatting said interaction information that has been gathered,

wherein said communications component is used for communicating at least one follow-up communication with the viewer,

wherein said first, pre-designed collage comprises at least one launch coded element that launches said second, pre-designed collage and that delivers said second, pre-designed collage in a virtual Home Page form to a screen of said linked, reader device,

wherein said Home Page form delivered to said linked, reading device contains a navigational metaphor aligning, matching, corresponding and correlating with said advertising items of said first, pre-designed collage,

wherein selecting a corresponding element of a collage element of said second, pre-designed collage links to additional information related to said selected element of said first, pre-designed collage, and

wherein at least one of said advertising items is selected from the group consisting of actual, realistic, abstracted, adapted, image manipulated, transfigured, enhanced, sensory stimulating, trans-morphed, specialty rendered, clue offering, literarily influenced, word played, specialty printed, and specialty finished.

2. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said publication is selected from the group consisting of a poster, a brochure, a component of a magazine, a component of a newspaper, and any combination thereof, and wherein said advertising structure is selected from the group consisting of a billboard, an advertising structure at a banking center, a support structure at a banking center, an advertising structure at a transportation center, a support structure at a transportation center, an advertising structure at an education center, a support structure at an education center, an advertising structure at an arts center, a support structure at an arts center, an advertising structure at a sports venue, a support structure at a sports venue, an advertising structure at an entertainment center, a support structure at an entertainment center, an advertising structure at a dining establishment, a support structure at a dining establishment, an advertising structure at a mercantile venue, a support structure at a mercantile venue, an advertising structure at a trading venue, a support structure at a trading venue, an advertising structure at a retailing venue, a support structure at a retailing venue, an advertising structure at a corporate venue, a support structure at a corporate venue, an advertising structure at a special event, a support structure at a special event, an advertising structure at a public venue, a support structure at a public venue, and any combination thereof.

3. The multimodal, collage-based, integrated and interactive advertising system according to claim 2, wherein said publication is a poster.

4. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said advertising items are expressed through at least one element selected from the group consisting of text, a statement, an image, a graphic, a photo, a sign, a symbol, iconography, a sound, a smell, a texture, a flavor, a research-related element, a motion picture, an engagement device, an activity, a specialty production technique, and any combination thereof.

5. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said advertising items are portrayed in a manner selected from the group consisting of actual, realistic, altered, adapted, abstracted, interpreted, and any combination thereof.

6. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said advertising items are selected from the group consisting of a Uniform Resource Locator, a # tag, a product image, a product depiction, a product picture, a product symbol, a product graphic, a branding iconography, a 3-D image, a slogan, a motto, a description, a title, a headline, an editorial copy, a commentary, a publicity message, a public service announcement, a song or portion thereof, a jingle, a tagline, a poem, a limerick, a mascot, a characterization, an audio tone, an animation, a video, a scent, a game, a puzzle, a riddle, a coded item, a quick response code, a snap code, a meme, a paper thumb drive, an artificial reality message, a near field communication message, a tweet, a schedule, a calendar, a list, a coupon, a rebate, a free offer, a discount offer, a sales offer, a trading offer, a list of products, a list of features, a sweepstakes, a contest, a sample, a sales promotion technique, a trademark, a service mark, a legal notice, a warranty, a guarantee, and any combination thereof.

7. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein each of said first, pre-designed collage and said second, pre-designed collage is a unified, scenic pictorial collage.

8. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein at least one of said interactive, physical, advertising component and said interactive, website or online presence component is navigable via at least one entity selected from the group consisting of a sensory recognition entity, a sensory input entity, and an activity guiding entity.

9. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein the extent to which said advertising items are expressed via said first, pre-designed collage on said interactive, physical, advertising component and said second, pre-designed collage on said interactive, website or online presence component relates to the amount of payment made by said at least one advertiser or sponsor to a publisher of said interactive, physical, advertising component and said interactive, website or online presence component, either separately or in conjunction.

10. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein each of said first, pre-designed collage and said second, pre-designed collage displays a thematically-designed scenario of said plurality of advertising items from said at least one advertiser or sponsor.

11. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said second, pre-designed collage is substantially similar to said first, pre-designed collage.

12. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said second, pre-designed collage is a navigational element for the viewer to interact with so as to access said information related to said first, pre-designed collage.

13. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said interactive, physical, advertising component further provides a viewer engagement element to engage the viewer wherein the viewer will interact with said viewer engagement element.

14. The multimodal, collage-based, integrated and interactive advertising system according to claim 13, wherein said viewer engagement element is selected from the group consisting of a scent, a game, a puzzle, a riddle, a coupon, a rebate, a free offer, a discount offer, a sales offer, a trading offer, a sweepstake, a contest, and a sample.

15. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said publication delivers at least two techniques selected from the group consisting of awareness building, brand association, and experiential marketing.

16. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said interactive, physical, advertising component and said interactive, website or online presence component are linked awareness attracting, interest engaging, and attention transfer device comprised of a virtual interface as a mechanism of viewer interaction and attention retention, through a matching navigational metaphor of coordinated theme, subject and content, and in look-and-feel that replicates advertising item icons as a viewer clickable hyperlinked button array.

17. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said first, pre-designed collage and said second, pre-designed collage theme, subject, content, interface, and communications are crafted through human directed planning, development, and design activities, in successively specific rounds of review, refinement, and approval, of said at least one advertiser or sponsor, and results in the creation of issue specific, uniquely designed, collaboratively sponsored, custom commercial multimedia art.

18. The method of advertising according to claim 17, wherein said viewer engagement element is selected from the group consisting of a scent, a game, a puzzle, a riddle, a coupon, a rebate, a free offer, a discount offer, a sales offer, a trading offer, a sweepstake, a contest, and a sample.

19. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein advertiser participation elements, methods and mechanisms are one or more from the group including activity page, activity instructions, rules listing, legal notices, contact us, email, print, frequently asked questions, and help;

online submit functionality for the group including online promotion entry form, password, user name, name, address, zip code, phone number, text number, research response, and additional viewer characteristics information; and

automated promotion participation status messaging sent to a promotion entered the viewer participant through at least one electronic communication channel which may contain additional advertiser information.

20. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said information gathering component also performs automated classification and tabulation for activity type, usage timing, performance characterization, information organizing, cataloguing and indexing, data manipulation, individual and group comparative performance analysis and participation review, message formulation and sending, report creation and report generation.

21. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said information gathering component and said information analysis component gather, record, classify, organize, index, merge and manipulate data;

analyze information, compile and generate custom automated reports and recommendations for said interactive, physical, advertising component and said interactive, website or online presence component with said reporting elements including; and

viewer visitation, type and number of activities, participation rates, depth of activity, number of completions, rate of completion, activity access, duration and cost metrics of the viewer'"'"'s individual, group and overall performance, and the operation and administration of said publication.

22. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein said publication is a basis of and a member in a periodical group of at least one selected from the group consisting of series, edition, and collection, with elements-in-common among issues from the group including theme, subject, content, viewer communications, and navigational interface, and other elements that identify said issues as a member of one or more said series, said edition, and said collection.

23. The multimodal, collage-based, integrated and interactive advertising system according to claim 1, wherein commerce opportunities are created for media companies to offer, test and assess cooperative, themed commercial interactive multimedia art regarding;

communication effectiveness including product awareness, message delivery, brand recall, brand perception, brand attributes, brand favorability, purchase intent;

viewer engagement including gaining awareness, participation prompting, attention retention, and level and duration of interaction;

content presentation environment including location, size, shape, color, sound, motion, level and degree of connectivity; and

related content, program and technical performance, meaning transfer effectiveness and viewer appeal.

24. A method of advertising using a multimodal, collage-based, integrated and interactive advertising system, said method of advertising comprising the steps of:

providing an interactive, physical, advertising component that displays a first, pre-designed collage to attract attention of a viewer wherein the viewer will view said first, pre-designed collage and then proceed to interact with said system to obtain information related to said first, pre-designed collage,

wherein said first, pre-designed collage is designed by a designer and is comprised of a plurality of advertising items from at least one advertiser or sponsor,

wherein said first, pre-designed collage is further comprised of at least one element selected from the group consisting of imagery, iconography, and code that performs at least one task selected from the group consisting of incorporating, initiating and launching at least one augmented reality entity selected from the group consisting of visual effects, spatial calculation, image processing, and dimensionally rendering display technologies,

wherein at least one of said advertising items from said first, pre-designed collage connects to an interactive, website or online presence component that displays a second, pre-designed collage, wherein said advertising items from said first, pre-designed collage represent a collection and channel of content that includes at least one entity selected from the group consisting of information, education, utility, entertainment, promotional, and games,

wherein said information related to said first, pre-designed collage is at least one information entity selected from the group consisting of information related to the at least one advertiser or sponsor and information related to at least one advertising item of said advertising items,

wherein said interactive, physical, advertising component is selected from the group consisting of a sheet printed display, a publication and an advertising structure,

wherein said interactive, physical, advertising component provides information directing the viewer to said interactive, website or online presence component so that the viewer is able to obtain said information related to said first, pre-designed collage via a linked, reading device,

wherein said interactive, physical advertising component and said interactive, website or online presence component is a dual component, interlinked, interface, with substantially similar theme, subject, content and look and feel, with at least one element in common selected from the group consisting of design logic, operational code, sound and sound components, visual imagery, animation, and related augmented reality display, functionality, operations, tracking, measurement and management,

wherein said interactive, physical advertising component'"'"'s predesigned juxtaposition of said advertising items from said first, pre-designed collage constitute an augmented reality neat field communication button array apparatus, operating as a mechanism that helps to prompt engagement of the user, and

wherein the viewer moves said linked, reading device over, around or among said advertising items from said first, pre-designed collage causing said linked, reading device to operate as a content selecting and transfer device; and

providing said interactive, website or online presence component that displays said second, pre-designed collage that is substantially similar to said first, pre-designed collage of said interactive, physical advertising component for retaining the attention of the viewer,

wherein said second, pre-designed collage is designed by the designer and is comprised of a plurality of advertising items from said at least one advertiser or sponsor,

wherein the viewer associates said second, pre-designed collage with said first, pre-designed collage, and then proceeds to interact with said interactive, website or online presence component to obtain said information related to said first, pre-designed collage,

wherein said interactive, website or online presence component comprises a display component, an information memory component for storing and providing information related to interaction and general operations of components of said advertising system, a processor component for coordinating and managing overall computer and information operations of said advertising system, an information gathering component, an information analysis component, and a communications component,

wherein said information gathering component gathers interaction information related to interactions of the viewer with said interactive, physical advertising component and said interactive, website or online presence component,

wherein said information analysis component assists tracking and assesses the performance and operations of said interactive, physical advertising component and said interactive, website or online presence component by categorizing and formatting said interaction information that has been gathered,

wherein said communications component is used for communicating at least one follow-up communication with the viewer,

wherein said first, pre-designed collage comprises at least one launch coded element that launches said second, pre-designed collage and that delivers said second, pre-designed collage in a virtual Home Page form to a screen of said linked, reader device,

wherein said Home Page form delivered to said linked, reading device contains a navigational metaphor aligning, matching, corresponding and correlating with said advertising items of said first, pre-designed collage,

wherein selecting a corresponding element of a collage element of said second, pre-designed collage links to additional information related to said selected element of said first, pre-designed collage, and

wherein at least one of said advertising items is selected from the group consisting of actual, realistic, abstracted, adapted, image manipulated, transfigured, enhanced, sensory stimulating, trans-morphed, specialty rendered, clue offering, literarily influenced, word played, specialty printed, and specialty finished.

25. The method of advertising according to claim 24, wherein said publication is selected from the group consisting of a poster, a brochure, a component of a magazine, a component of a newspaper, and any combination thereof, and wherein said advertising structure is selected from the group consisting of a billboard, an advertising structure at a banking center, a support structure at a banking center, an advertising structure at a transportation center, a support structure at a transportation center, an advertising structure at an education center, a support structure at an education center, an advertising structure at an arts center, a support structure at an arts center, an advertising structure at a sports venue, a support structure at a sports venue, an advertising structure at an entertainment center, a support structure at an entertainment center, an advertising structure at a dining establishment, a support structure at a dining establishment, an advertising structure at a mercantile venue, a support structure at a mercantile venue, an advertising structure at a trading venue, a support structure at a trading venue, an advertising structure at a retailing venue, a support structure at a retailing venue, an advertising structure at a corporate venue, a support structure at a corporate venue, an advertising structure at a special event, a support structure at a special event, an advertising structure at a public venue, a support structure at a public venue, and any combination thereof.

26. The method of advertising according to claim 25, wherein said publication is a poster.

27. The method of advertising according to claim 24, wherein said advertising items are expressed through at least one element selected from the group consisting of text, a statement, an image, a graphic, a photo, a sign, a symbol, iconography, a sound, a smell, a texture, a flavor, a research-related element, a motion picture, an engagement device, an activity, a specialty production technique, and any combination thereof.

28. The method of advertising according to claim 24, wherein said advertising items are portrayed in a manner selected from the group consisting of actual, realistic, altered, adapted, abstracted, interpreted, and any combination thereof.

29. The method of advertising according to claim 24, wherein said advertising items are selected from the group consisting of a Uniform Resource Locator, a # tag, a product image, a product depiction, a product picture, a product symbol, a product graphic, a branding iconography, a 3-D image, a slogan, a motto, a description, a title, a headline, an editorial copy, a commentary, a publicity message, a public service announcement, a song or portion thereof, a jingle, a tagline, a poem, a limerick, a mascot, a characterization, an audio tone, an animation, a video, a scent, a game, a puzzle, a riddle, a coded item, a quick response code, a snap code, a meme, a paper thumb drive, an artificial reality message, a near field communication message, a tweet, a schedule, a calendar, a list, a coupon, a rebate, a free offer, a discount offer, a sales offer, a trading offer, a list of products, a list of features, a sweepstakes, a contest, a sample, a sales promotion technique, a trademark, a service mark, a legal notice, a warranty, a guarantee, and any combination thereof.

30. The method of advertising according to claim 24, wherein each of said first, pre-designed collage and said second, pre-designed collage displays a thematically-designed scenario of said plurality of advertising items from said at least one advertiser or sponsor.

31. The method of advertising according to claim 24, wherein the said plurality of advertising items displayed on said interactive, physical, advertising component and said interactive, website or online presence component are elements of a multi-advertiser, skill-based information search and retrieval engagement activity from the group including reward-based, prize earning and value providing, from the group including sweepstakes, contest and game,

wherein participants in said multi-advertiser, skill-based information search and retrieval engagement activity gather qualifying advertiser information presented through said interactive, physical, advertising component and said interactive, website or online presence component from the group including singly and in combination, and

wherein said search and retrieval gathered engagement activity qualifying advertiser information is conveyed via an entry element on said interactive, website or online presence component.

32. The method of advertising according to claim 24, wherein said second, pre-designed collage is substantially similar to said first, pre-designed collage.

33. The method of advertising according to claim 24, wherein each of said first, pre-designed collage and said second, pre-designed collage is a unified, scenic pictorial collage.

34. The method of advertising according to claim 24, wherein said second, pre-designed collage is a navigational element for the viewer to interact with so as to access said information related to said first, pre-designed collage.

35. The method of advertising according to claim 24, wherein said interactive, physical, advertising component further provides a viewer engagement element to engage the viewer wherein the viewer will interact with said viewer engagement element.

36. The method of advertising according to claim 24, wherein said publication delivers at least two techniques selected from the group consisting of awareness building, brand association, and experiential marketing.

37. The method of advertising according to claim 24, wherein said interactive, physical, advertising component and said interactive, website or online presence component are linked awareness attracting, interest engaging, and attention transfer device comprised of a virtual interface as a mechanism of viewer interaction and attention retention, through a matching navigational metaphor of coordinated theme, subject and content, and in look-and-feel that replicates advertising item icons as a viewer clickable hyperlinked button array.

38. The method of advertising according to claim 24, wherein said first, pre-designed collage and said second, pre-designed collage theme, subject, content, interface, and communications are crafted through human directed planning, development, and design activities, in successively specific rounds of review, refinement, and approval, of said at least one advertiser or sponsor, and results in the creation of issue specific, uniquely designed, collaboratively sponsored, custom commercial multimedia art.

39. The method of advertising according to claim 24, wherein advertiser participation elements, methods and mechanisms are one or more from the group including activity page, activity instructions, rules listing, legal notices, contact us, email, print, frequently asked questions, and help;

online submit functionality for the group including online promotion entry form, password, user name, name, address, zip code, phone number, text number, research response, and additional viewer characteristics information; and

automated promotion participation status messaging sent to a promotion entered the viewer participant through at least one electronic communication channel which may contain additional advertiser information.

40. The method of advertising according to claim 24, wherein said information gathering component also performs automated classification and tabulation for activity type, usage timing, performance characterization, information organizing, cataloguing and indexing, data manipulation, individual and group comparative performance analysis and participation review, message formulation and sending, report creation and report generation.

41. The method of advertising according to claim 24, wherein said information gathering component and said information analysis component gather, record, classify, organize, index, merge and manipulate data;

analyze information, compile and generate custom automated reports and recommendations for said interactive, physical, advertising component and said interactive, website or online presence component with said reporting elements including; and

viewer visitation, type and number of activities, participation rates, depth of activity, number of completions, rate of completion, activity access, duration and cost metrics of the viewer'"'"'s individual, group and overall performance, and the operation and administration of said publication.

42. The method of advertising according to claim 24, wherein said publication is a basis of and a member in a periodical group of at least one selected from the group consisting of series, edition, and collection, with elements-in-common among issues from the group including theme, subject, content, viewer communications, and navigational interface, and other elements that identify said issues as a member of one or more said series, said edition, and said collection.

43. The method of advertising according to claim 24, wherein commerce opportunities are created for media companies to offer, test and assess cooperative, themed commercial interactive multimedia art regarding;

communication effectiveness including product awareness, message delivery, brand recall, brand perception, brand attributes, brand favorability, purchase intent;

viewer engagement including gaining awareness, participation prompting, attention retention, and level and duration of interaction;

content presentation environment including location, size, shape, color, sound, motion, level and degree of connectivity; and

related content, program and technical performance, meaning transfer effectiveness and viewer appeal.

44. A multimodal, collage-based, integrated and interactive advertising system comprising:

an interactive, physical, advertising component displaying a first, pre-designed collage to attract attention of a viewer wherein the viewer will view said first, pre-designed collage and then proceed to interact with said system to obtain information related to said first, pre-designed collage, and providing a viewer engagement element to engage the viewer wherein the viewer will interact with said viewer engagement element,

wherein said first, pre-designed collage is designed by a designer and is comprised of a plurality of advertising items from at least one advertiser or sponsor,

wherein said first, pre-designed collage is further comprised of at least one element selected from the group consisting of imagery, iconography, and code that performs at least one task selected from the group consisting of incorporating, initiating and launching at least one augmented reality entity selected from the group consisting of visual effects, spatial calculation, image processing, an dimensionally rendering display technologies,

wherein at least one of said advertising items from said first, pre-designed collage connects to an interactive, website or online presence component that displays a second, pre-designed collage, wherein said advertising items from said first, pre-designed collage represents a collection and channel of content that includes at least one entity selected from the group consisting of information, education, utility, entertainment, promotional, and games,

wherein said information related to said first, pre-designed collage is at least one information entity selected from the group consisting of information related to the at least one advertiser or sponsor and information related to at least one advertising item of said advertising items,

wherein said interactive, physical, advertising component is selected from the group consisting of a sheet printed display, a publication and an advertising structure,

wherein said interactive, physical, advertising component further provides information directing the viewer to said interactive, website or online presence component so that the viewer is able to obtain said information related to said first, pre-designed collage via a linked, reading device,

wherein said interactive, physical advertising component and said interactive, website or online presence component is a dual component, interlinked interface, with substantially similar theme, subject, content and look and feel, with at least one element in common selected from the group consisting of design logic, operational code, sound and sound components, visual imagery, animation, and related augmented reality display, functionality, operations, tracking, measurement and management,

wherein said interactive, physical advertising component'"'"'s predesigned juxtaposition of said advertising items from said first, pre-designed collage constitute an augmented reality near field communication button array apparatus, operating as a mechanism that helps to prompt engagement of the user, and

wherein the viewer moves said linked, reading device over, around or among said advertising items from said first, pre-designed collage causing said linked, reading device to operate as content selecting and transfer device; and

said interactive, website or online presence component displaying said second, pre-designed collage that is substantially similar to said first, pre-designed collage of said interactive, physical advertising component for retaining the attention of the viewer,

wherein said second, pre-designed collage is designed by the designer and is comprised of a plurality of advertising items from said at least one advertiser or sponsor,

wherein the view associates said second, pre-designed collage with said first, pre-designed collage, and then proceeds to interact with said interactive, website or online presence component to obtain said information related to said first, pre-designed collage,

wherein said interactive, website or online presence component comprises a display component, an information memory component for storing and providing information related to interaction and general operations of components of said advertising system, a processor component for coordinating and managing overall computer and information operations of said advertising system, an information gathering component, an information analysis component, and a communication component,

wherein said information gathering component gathers interaction information related to interactions of the viewer with said interactive, physical advertising component and said interactive, website or online presence component,

wherein said information analysis component assists tracking and assesses the performance and operations of said interactive, physical advertising component and said interactive, website or online presence component by categorizing and formatting said interaction information that has been gathered,

wherein said communication component is used for communicating at least one follow-up communication with the viewer,

wherein said first, pre-designed collage comprises at least one launch coded element that launches said second, pre-designed collage and that delivers said second, pre-designed collage in a virtual Home Page form to a screen of said linked, reader device,

wherein said Home Page form delivered to said linked, reading device contains a navigational metaphor aligning, matching, corresponding and correlating with said advertising items of said first, pre-designed collage,

wherein selecting a corresponding element of a collage element of said second, pre-designed collage links to additional information related to said selected element of said first, pre-designed collage, and

wherein at least one of said advertising items is selected from the group consisting of actual, realistic, abstracted, adapted, adapted, image manipulated, transfigured, enhanced, sensory stimulating, trans-morphed, specialty rendered, clue offering, literarily influenced, word played, specialty printed, and specialty finished.

45. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said publication is selected from the group consisting of a poster, a brochure, a component of a magazine, a component of a newspaper, and any combination thereof, and wherein said advertising structure is selected from the group consisting of a billboard, an advertising structure at a banking center, a support structure at a banking center, an advertising structure at a transportation center, a support structure at a transportation center, an advertising structure at an education center, a support structure at an education center, an advertising structure at an arts center, a support structure at an arts center, an advertising structure at a sports venue, a support structure at a sports venue, an advertising structure at an entertainment center, a support structure at an entertainment center, an advertising structure at a dining establishment, a support structure at a dining establishment, an advertising structure at a mercantile venue, a support structure at a mercantile venue, an advertising structure at a trading venue, a support structure at a trading venue, an advertising structure at a retailing venue, a support structure at a retailing venue, an advertising structure at a corporate venue, a support structure at a corporate venue, an advertising structure at a special event, a support structure at a special event, an advertising structure at a public venue, a support structure at a public venue, and any combination thereof.

46. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said first, pre-designed collage displays a thematically-designed scenario of said plurality of advertising items from said at least one advertiser or sponsor.

47. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said second, pre-designed collage is a navigational element for the viewer to interact with so as to access said information related to said first, pre-designed collage.

48. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein each of said first, pre-designed collage and said second, pre-designed collage is a unified, scenic pictorial collage.

49. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said viewer engagement element is selected from the group consisting of a scent, a game, a puzzle, a riddle, a coupon, a rebate, a free offer, a discount offer, a sales offer, a trading offer, a sweepstake, a contest, and a sample.

50. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said publication delivers at least two techniques selected from the group consisting of awareness building, brand association, and experiential marketing.

51. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said interactive, physical, advertising component and said interactive, website or online presence component are linked awareness attracting, interest engaging, and attention transfer device comprised of a virtual interface as a mechanism of viewer interaction and attention retention, through a matching navigational metaphor of coordinated theme, subject and content, and in look-and-feel that replicates advertising item icons as a viewer clickable hyperlinked button array.

52. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said first, pre-designed collage and said second, pre-designed collage theme, subject, content, interface, and communications are crafted through human directed planning, development, and design activities, in successively specific rounds of review, refinement, and approval, of said at least one advertiser or sponsor, and results in the creation of issue specific, uniquely designed, collaboratively sponsored, custom commercial multimedia art.

53. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein advertiser participation elements, methods and mechanisms are one or more from the group including activity page, activity instructions, rules listing, legal notices, contact us, email, print, frequently asked questions, and help;

online submit functionality for the group including online promotion entry form, password, user name, name, address, zip code, phone number, text number, research response, and additional viewer characteristics information; and

automated promotion participation status messaging sent to a promotion entered the viewer participant through at least one electronic communication channel which may contain additional advertiser information.

54. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said information gathering component also performs automated classification and tabulation for activity type, usage timing, performance characterization, information organizing, cataloguing and indexing, data manipulation, individual and group comparative performance analysis and participation review, message formulation and sending, report creation and report generation.

55. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said information gathering component and said information analysis component gather, record, classify, organize, index, merge and manipulate data;

analyze information, compile and generate custom automated reports and recommendations for said interactive, physical, advertising component and said interactive, website or online presence component with said reporting elements including; and

viewer visitation, type and number of activities, participation rates, depth of activity, number of completions, rate of completion, activity access, duration and cost metrics of the viewer'"'"'s individual, group and overall performance, and the operation and administration of said publication.

56. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein said publication is a basis of and a member in a periodical group of at least one selected from the group consisting of series, edition, and collection, with elements-in-common among issues from the group including theme, subject, content, viewer communications, and navigational interface, and other elements that identify said issues as a member of one or more said series, said edition, and said collection.

57. The multimodal, collage-based, integrated and interactive advertising system according to claim 44, wherein commerce opportunities are created for media companies to offer, test and assess cooperative, themed commercial interactive multimedia art regarding;

communication effectiveness including product awareness, message delivery, brand recall, brand perception, brand attributes, brand favorability, purchase intent;

viewer engagement including gaining awareness, participation prompting, attention retention, and level and duration of interaction;

content presentation environment including location, size, shape, color, sound, motion, level and degree of connectivity; and

related content, program and technical performance, meaning transfer effectiveness and viewer appeal.