Methods and apparatus to determine ratings information for online media presentations
First Claim
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1. An audience measurement entity device, comprising:
- a communications interface to;
transmit first instructions which, when executed by a client device, cause the client device to transmit messages in response to presentations of portions of media; and
transmit a second message to the client device in response to a beacon request sent by the client device or in response to one of first messages sent by the client device based on the first instructions, ones of the first messages corresponding to different ones of the portions of the media presented at the client device, the second message to cause the client device to transmit a third message to a database proprietor, the third message to cause the database proprietor to transmit demographic information associated with the client device; and
a processor to;
determine, based on one of the first messages and the demographic information, a first demographic characteristic associated with a first one of the portions of the media presented at the client device;
determine numbers of impressions for respective ones of the portions of the media based on the first messages and based on fourth messages from other client devices; and
determine respective demographic characteristics corresponding to the impressions based on the first demographic characteristic, the first messages, and the fourth messages.
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Abstract
Methods and apparatus to determine ratings information for online media presentations are disclosed. An example method includes receiving pingback messages corresponding to presentation of media at a client device, determining a portion of the media that was presented at the client device based on the pingback messages, obtaining demographic information associated with the client device, and determining a demographic characteristic associated with the presentation of the portion of the media based on the pingback messages and the demographic information.
279 Citations
20 Claims
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1. An audience measurement entity device, comprising:
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a communications interface to; transmit first instructions which, when executed by a client device, cause the client device to transmit messages in response to presentations of portions of media; and transmit a second message to the client device in response to a beacon request sent by the client device or in response to one of first messages sent by the client device based on the first instructions, ones of the first messages corresponding to different ones of the portions of the media presented at the client device, the second message to cause the client device to transmit a third message to a database proprietor, the third message to cause the database proprietor to transmit demographic information associated with the client device; and a processor to; determine, based on one of the first messages and the demographic information, a first demographic characteristic associated with a first one of the portions of the media presented at the client device; determine numbers of impressions for respective ones of the portions of the media based on the first messages and based on fourth messages from other client devices; and determine respective demographic characteristics corresponding to the impressions based on the first demographic characteristic, the first messages, and the fourth messages. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method, comprising:
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transmitting, by a logic circuit of an audience measurement entity, first instructions which, when executed by a client device, cause the client device to transmit messages in response to presentations of portions of media; transmitting, by the logic circuit of the audience measurement entity, a second message to the client device in response to a beacon request sent by the client device or in response to one of first messages sent by the client device based on the first instructions, ones of the first messages corresponding to different ones of the portions of the media presented at the client device, the second message to cause the client device to transmit a third message to a database proprietor, the third message to cause the database proprietor to transmit demographic information associated with the client device; determining, by executing second instructions with the logic circuit of the audience measurement entity, a first demographic characteristic associated with a first one of the portions of the media presented at the client device based on one of the first messages and the demographic information; determining, by executing third instructions with the logic circuit of the audience measurement entity, numbers of impressions for respective ones of the portions of the media based on the first messages and based on fourth messages from other client devices; and determining, by executing fourth instructions with the logic circuit of the audience measurement entity, respective demographic characteristics corresponding to the impressions based on the first demographic characteristic, the first messages, and the fourth messages. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible computer readable storage medium comprising first computer readable instructions which, when executed, cause a logic circuit of an audience measurement entity to at least:
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transmit second instructions which, when executed by a client device, cause the client device to transmit messages in response to presentations of portions of media; transmit a second message to the client device in response to a beacon request sent by the client device or in response to one of first messages sent by the client device based on the second instructions, ones of the first messages corresponding to different ones of the portions of the media presented at the client device, the second message to cause the client device to transmit a third message to a database proprietor, the third message to cause the database proprietor to transmit demographic information associated with the client device; determine a first demographic characteristic associated with a first one of the portions of the media presented at the client device based on one of the first messages and the demographic information; determine numbers of impressions for respective ones of the portions of the media based on the first messages and based on fourth messages from other client devices; and determine respective demographic characteristics corresponding to the impressions based on the first demographic characteristic, the first messages, and the fourth messages. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification