System and method for adding an advertisement to a personal communication

• US 10,198,754 B2
• Filed: 04/04/2015
• Issued: 02/05/2019
• Est. Priority Date: 01/06/2000
• Status: Active Grant

• Current Assignee: Brand Metric Technologies Limited
• Original Assignee: Richard A. Rothschild
• Inventors: Rothschild, Richard A
• Primary Examiner(s): Bekerman, Michael
• Application Number:
  US14/678,953
• Publication Number:
  US 20150213517A1
• Time in Patent Office: 1,403 Days
• Field of Search: 705 1473, 705 1455, 705 1464
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A system and method is provided for adding at least one advertisement to a personal communication and providing additional communication data to a recipient that interacts with the advertisement. A sender network device communicates with an advertising application operating on a Web site to generate a personal communication containing at least one advertisement, where the at least one advertisement is selected from a palette of advertisements. In one embodiment of the present invention, the sender has control over advertisements that are displayed together with the personal communication by allowing the sender to delete (or remove) an advertisement from either the at least one advertisement or the palette of advertisements. If a displayed advertisement is interactive, and the advertisement is interacted with, the advertising application will provide the recipient with additional communication data in a format that can be understood by the recipient network device.

Claims

1. A system for compensating a provider of website data in exchange for using said website data to provide data concerning at least one advertiser to a recipient, said website data being provided by a provider device to a reception device operated by said recipient via a wide area network (WAN), said system comprising:

at least one memory device for storing a plurality of advertisements;

at least one Web server configured to communicate with said reception device via said WAN; and

at least one application configured to;

receive a remove command from said provider of said website data, said remove command resulting in at least a first advertisement being removed from said plurality of advertisements, thereby creating a palette of available advertisements;

determine a content of said website data;

use at least said content to automatically select at least a second advertisement from said palette of available advertisements; and

use said Web server to provide at least said second advertisement to said reception device so that said second advertisement is displayed on said reception device along with said website data, said second advertisement comprising a first universal resource locator (URL) pointing to said system, thereby allowing a request for additional website data to be provided to said system in response to said recipient interacting with said second advertisement;

wherein said at least one memory device comprises a second URL linked to said second advertisement, said second URL pointing to a location of said additional website data stored on an advertising device; and

wherein said at least one application is further configured to (i) provide said second URL to said reception device in response to said request for said additional website data, allowing said reception device to receive said additional website data from said advertising device, (ii) record said providing of said first advertisement to said reception device and said request for said additional website data, and (iii) use at least a portion of said record to compensate said provider of said website data.

2. The system of claim 1, wherein said remove command is used to remove a category of advertisements from said plurality of advertisements, wherein said category of advertisements includes at least said first advertisement.

3. The system of claim 1, wherein said remove command is used to remove advertisements from a particular source from said plurality of advertisements, wherein said first advertisement is from said particular source.

4. The system of claim 1, wherein said at least one application further provides the function of receiving an add command from said provider of said website data, said add command being used by said at least one application to add at least said first advertisement to said palette of available advertisements.

5. The system of claim 1, wherein said compensation is for providing said second advertisement to said reception device.

6. The system of claim 1, wherein said compensation is for said interaction with said second advertisement.

7. The system of claim 1, wherein said at least one application further provides the function of providing statistical data to said advertising device and said provider device on at least said second advertisement.

8. The system of claim 7, wherein said statistical data includes at least one of (i) a number of times said second advertisement was displayed together with said website data, (ii) a number of times that said second advertisement was interacted with after it was displayed together with said website data, and (iii) compensation owed for displaying said second advertisement together with said website data.

9. The system of claim 1, wherein said host device receives said second advertisement from an advertiser of a content of said second advertisement.

10. The system of claim 9, wherein said second advertisement comprises a textual advertisement, said host device allowing said advertiser to log onto said host device and type said textual advertisement into said host device.

11. The system of claim 9, wherein said second advertisement comprises one of an image advertisement and a video advertisement, said host device allowing said advertiser to log into said host device and upload said one of said image advertisement and said video advertisement to said host device.

12. The system of claim 9, wherein said host device further receives data related to said second advertisement from said advertiser.

13. The system of claim 12, wherein said data related to said second advertisement comprises said second URL.

14. The system of claim 12, wherein said data related to said second advertisement comprises at least one of a start time and an end time for providing said second advertisement to reception devices.

15. The system of claim 12, wherein said data related to said second advertisement comprises a desired compensation to be paid to said provider for at least one of providing said first advertisement to said reception device and said request for said additional website data.

16. The system of claim 12, wherein said data related to said second advertisement comprises a description of said second advertisement, said description being used in determining whether said second advertisement is provided to said reception device.

17. The system of claim 1, wherein said host device is configured to determine a type of said reception device and to use said type to ensure proper display of said second advertisement on said reception device.

18. The system of claim 1, wherein said at least one application is further configured to detect whether said interaction with said second advertisement is fraudulent by at least detecting an unusual number of interactions from said recipient.

19. A computer-implemented method for compensating a provider of website data in exchange for using said website data to provide data concerning at least one advertiser to a recipient, said website data being provided by a provider device to a reception device operated by said recipient via a wide area network (WAN), comprising the steps of:

receiving a plurality of advertisements from a plurality of advertisers, said plurality of advertisements being stored on at least one memory device on a host network device;

receiving by an advertising application operating on said host network device a remove command from said provider of said website data, said remove command resulting in at least a first advertisement being removed from said plurality of advertisements that are available to be provided to said recipient, thereby creating a palette of available advertisements;

determining by said advertising application a content of said website data;

using by said advertising application at least said content to select at least a second advertisement from said palette of available advertisements; and

providing said second advertisement to said reception device so that said second advertisement is displayed on said reception device along with said website data, said second advertisement including a first uniform resource locator (URL) identifying said host network device, thereby allowing a request for additional website data to be provided to said host network device in response to said recipient interacting with said second advertisement;

wherein a second URL stored on said host network device is linked to said second advertisement, said second URL identifying an advertising network device where said additional website data is located; and

wherein said advertising application is further configured to (i) provide said second URL to said reception device in response to said request for said additional website data, allowing said reception device to receive said additional website data from said advertising network device, (ii) record said providing of said second advertisement to said reception device and said providing of said second URL to said reception device, and (iii) use at least a portion of said record to compensate said provider of said website data.

20. The method of claim 19, wherein said remove command is used to remove a category of advertisements from said plurality of advertisements, wherein said category of advertisements includes at least said first advertisement.

21. The method of claim 19, wherein said remove command is used to remove advertisements from a particular source from said plurality of advertisements, wherein said first advertisement is from said particular source.

22. The method of claim 19, further comprising the step of receiving an add command from said provider of said website data, said add command being used to add at least said first advertisement to said palette of available advertisements.

23. The method of claim 19, wherein said compensation is for the sending said second advertisement to said reception device.

24. The method of claim 19, wherein said compensation is for said recipient interacting with said second advertisement.

25. The method of claim 19, further comprising the step of providing statistical data on at least said second advertisement, said statistical data including at least one of a number of times said second advertisement was displayed together with said website data, a number of times that said second advertisement was interacted with after it was displayed together with said website data, and compensation owed for at least one of displaying and interacting with said second advertisement.

26. The method of claim 19, further comprising the step of receiving said second advertisement and data related thereto from an advertiser of said second advertisement, said data related thereto comprising at least said second URL.

27. The method of claim 26, wherein said step of receiving said second advertisement comprises said advertiser typing in said advertisement and uploading at least one image.

28. The method of claim 26, wherein said step of receiving said data related thereto further comprises receiving compensation data from said advertiser.

29. The method of claim 26, wherein said step of receiving said data related thereto further comprises receiving at least one date for at least one of starting and stopping said providing of said second advertisement.

30. The method of claim 26, wherein said step of receiving said data related thereto further comprises receiving a description of said second advertisement, said description being used by said advertising application in selecting an advertisement provided to said reception device.

31. The method of claim 19, further comprising the step of detecting a type of said reception device, wherein said step of using at least said content to select at least said second advertisement further comprises using at least said content and said type to select at least said second advertisement.

32. The method of claim 19, wherein said step of determining said content of said website data is performed before said step of receiving said remove command from said provider of said website data.

33. A computer-implemented method for compensating a provider of website data in exchange for using said website data to provide data concerning at least one advertiser to a recipient, said website data being provided by a provider device to a reception device operated by said recipient via a wide area network (WAN), comprising the steps of:

storing a plurality of advertisements in at least one memory device on a host network device, where a palette of available advertisements initially comprises said plurality of advertisements;

receiving by an advertising application operating on said host network device a remove command from said provider of said website data, said remove command resulting in at least a first advertisement being removed from said palette of available advertisements;

using by said advertising application at least a contextual basis of said website data to select at least a second advertisement from said palette of available advertisements; and

providing said second advertisement to said reception device so that said second advertisement is displayed on said reception device together with said website data, said second advertisement having a first uniform resource locator (URL) identifying said host network device, thereby allowing a request for additional website data to be provided to said host network device in response to said recipient interacting with said second advertisement;

wherein a second URL stored on said host network device is associated with said second advertisement, said second URL identifying an advertising network device where said additional website data is located; and

wherein said advertising application is further configured to (i) provide said second URL to said reception device in response to said request for said additional website data, allowing said reception device to receive said additional website data from said advertising network device, (ii) record said providing of said second advertisement to said reception device and said providing of said second URL to said reception device, and (iii) use at least a portion of said record to compensate said provider of said website data.