Presenting an advertisement in a vehicle

• US 10,217,135 B2
• Filed: 02/04/2015
• Issued: 02/26/2019
• Est. Priority Date: 02/05/2014
• Status: Active Grant

• Current Assignee: Pacific Wave Technology Inc.
• Original Assignee: Pacific Wave Technology Inc.
• Inventors: Brown, Wendell, Tann, Evan
• Primary Examiner(s): Hamilton, Matthew L
• Application Number:
  US14/614,385
• Publication Number:
  US 20150220992A1
• Time in Patent Office: 1,483 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement

Abstract

A technique for providing advertisement information is disclosed. The technique includes, in part sending, from a device built into a vehicle, a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors, receiving a first set of elements from the server in response to the first set of data, presenting one or more elements from the first set of elements to a user of the vehicle on a display in the vehicle, and receiving at least one input corresponding to at least one selected element among the one or more elements.

Claims

1. A method for providing information to a user of a vehicle, comprising:

receiving, by a device built into the vehicle, sensor data corresponding to measurements performed by one or more sensors of a mobile device, wherein the mobile device is wirelessly tethered to the device built into the vehicle via a local proximity network;

sending, by the device built into the vehicle, primary information associated with the sensor data to a server through a network;

receiving, by the device built into the vehicle, a first set of elements from the server in response to sending the primary information associated with the sensor data, the first set of elements configured for display on a display in the vehicle;

synchronizing, by the device built into the vehicle, a portion of the first set of elements with a second display of the mobile device via the local proximity network;

presenting, by the device built into the vehicle, one or more elements from the first set of elements on the display in the vehicle;

sending, by the device built into the vehicle, a portion of the first set of elements to the mobile device according to the synchronizing; and

receiving input, via the display in the vehicle or the second display of the mobile device, of a selection from among the one or more elements.

2. The method of claim 1,

wherein the one or more data elements presented on the display in the vehicle each in an actionable link configured to direct a browser to a website.

3. The method of claim 1, wherein the selection from among the one or more elements causes a browser to take at least one action.

4. The method of claim 3, wherein the at least one action comprises requesting additional information corresponding to the selected element.

5. The method of claim 3, wherein the at least one action comprises

requesting navigational information to a venue corresponding to an advertiser.

6. The method of claim 3, wherein the at least one action comprises a request to enter into a transaction or a potential transaction associated with the selected element.

7. The method of claim 1, wherein the presenting one or more elements from the first set of elements comprises:

sending the one or more elements to a second device associated with the user to be presented on a screen of the mobile device.

8. The method of claim 1, wherein the selection is received from an input device built into the vehicle.

9. The method of claim 1, wherein the selection is received from the mobile device.

10. The method of claim 1, wherein the display is built into the vehicle.

11. The method of claim 1, further comprising:

synchronizing the display built into the vehicle with a second display of the mobile device.

12. The method of claim 1, wherein the presenting one or more elements from the first set of elements further comprises presenting an audio corresponding to the one or more elements.

13. The method of claim 1, wherein the at least one of the one or more sensors is disposed in the vehicle.

14. The method of claim 1, wherein the at least one of the one or more sensors is disposed in the mobile device.

15. An apparatus built into a vehicle for providing information to a user, the apparatus comprising:

a communications interface including a transmitter and receiver;

a non-transitory processor-readable storage medium comprising executable computer code; and

a processor,

wherein the executable computer code, with the processor, cause the apparatus to;

receive sensor data corresponding to measurements performed by one or more sensors of a mobile device, wherein the mobile device is wirelessly tethered to the device built into the vehicle via a local proximity network;

transmit primary information associated with the sensor data to a server through a network;

receive a first set of elements from the server in response to sending the primary information associated with the sensor data, the first set of elements configured for display on a display in the vehicle;

synchronize a portion of the first set of elements with a second display of the mobile device via the local proximity network;

present one or more elements from the first set of elements on the display in the vehicle;

send a portion of the first set of elements to the mobile device according to the synchronizing; and

receive input, via the display in the vehicle or the second display of the mobile device, of a selection from among the one or more elements.

16. A non-transitory processor-readable medium for providing information to a user of a vehicle, comprising processor-readable instructions configured to cause a processor to:

receive, by a device built into the vehicle, sensor data corresponding to measurements performed by one or more sensors of a mobile device, wherein the mobile device is wirelessly tethered to the device built into the vehicle via a local proximity network;

send, by the device built into the vehicle, primary information associated with the sensor data to a server through a network;

receive, by the device built into the vehicle, a first set of elements from the server in response to sending the primary information associated with the sensor data, the first set of elements configured for display on a display in the vehicle;

synchronizing, by the device built into the vehicle, a portion of the first set of elements with a second display of the mobile device via the local proximity network;

present, by the device built into the vehicle, one or more elements from the first set of elements on the display in the vehicle;

sending, by the device built into the vehicle, a portion of the first set of elements to the mobile device according to the synchronizing; and

receive input, via the display in the vehicle or the second display of the mobile device, of a selection from among the one or more elements.