Distribution control device, distribution control method, program, and storage medium

• US 10,217,136 B2
• Filed: 05/14/2014
• Issued: 02/26/2019
• Est. Priority Date: 05/14/2014
• Status: Active Grant

• Current Assignee: Rakuten Group, Inc.
• Original Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Inventors: Mikuriya, Jun, Hoshi, Nagaaki
• Primary Examiner(s): Brown, Luis A
• Application Number:
  US15/310,505
• Publication Number:
  US 20170076333A1
• Time in Patent Office: 1,749 Days
• Field of Search: 705 1449, 705 1464, 705 1473
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A distribution control device includes a selection screen presentation processing part which displays a selection screen on a user terminal, a content generation part which generates terminal-determinable content to which a source code is added, a terminal information management part, a target terminal setting part, and a distribution processing part which distributes the terminal-determinable content based on the distribution target terminal type. The terminal information management part manages a terminal type answered based on the selection screen as answer information for each user, and accumulates and manages a terminal type determined according to a browsing of the distributed terminal-determinable content as terminal determination information for each user. The target terminal setting part determines a main terminal type mainly used by a user based on the accumulated terminal determination information, and sets a distribution target terminal type for each user based on the answer information and the main terminal type.

Claims

1. A distribution control device, comprising:

a selection screen presentation processing part configured to execute processing to display a selection screen on a user terminal, the selection screen being configured to prompt selecting a terminal type for browsing content distributed based on registered content distribution destination information, the terminal type including at least a first type terminal and a second type terminal;

a content generation part configured to generate terminal-determinable content to which a source code is added as content distributed based on registered content distribution destination information, the source code being configured to determine a terminal type used for browsing the content;

a terminal information management part configured to manage the terminal type answered based on the selection screen as answer information for each user, the terminal information management part being configured to accumulate and manage the terminal type determined according to a browsing of the distributed terminal-determinable content as terminal determination information for each user;

a target terminal setting part configured to determine a main terminal type mainly used by a user based on the accumulated terminal determination information, the target terminal setting part being configured to set a distribution target terminal type for each user based on the answer information and the main terminal type; and

a distribution processing part configured to execute distribution processing of the terminal-determinable content based on the distribution target terminal type, wherein,

the target terminal setting part is configured to set the distribution target terminal type based on the answer information when the answer information is obtained,

in a state where the latest answer information and the distribution target terminal type are set as the first type terminal, in the case where the second type terminal is determined as the main terminal type, the target terminal setting part is configured to set the second type terminal as the distribution target terminal type, and

in a state where the latest answer information and the distribution target terminal type are set as the second type terminal or in a state where the answer information is failed to be obtained and the distribution target terminal type is set as the second type terminal, in the case where the first type terminal is determined as the main terminal type, the target terminal setting part is configured to maintain a state where the second type terminal is set as the distribution target terminal type.

2. The distribution control device according to claim 1, wherein

in a state where the latest answer information is set as the first type terminal and the distribution target terminal type is set as the second type terminal, in the case where the first type terminal is determined as the main terminal type, the target terminal setting part is configured not to display the selection screen but sets the distribution target terminal type as the first type terminal.

3. The distribution control device according to claim 1, wherein

in the case where an answer based on the selection screen is not obtained, the target terminal setting part is configured to set the second type terminal as the distribution target terminal type.

4. The distribution control device according to claim 1, wherein

the target terminal setting part is configured to set the distribution target terminal type for each user for a user who has accepted a distribution of content for the first type terminal, and

the distribution processing part is configured to execute the distribution processing.

5. The distribution control device according to claim 1, wherein

the target terminal setting part is configured to determine the main terminal type using a proportion of a terminal type in the accumulated terminal determination information.

6. The distribution control device according to claim 5, wherein

the target terminal setting part is configured to determine the first type terminal as a main terminal type according to a proportion of the first type terminal in the accumulated terminal determination information exceeding a first threshold, and

the target terminal setting part is configured to determine the second type terminal as the main terminal type according to the proportion of the first type terminal in the terminal determination information falling below a second threshold.

7. The distribution control device according to claim 6, wherein

the first threshold is set to a value larger than the second threshold.

8. The distribution control device according to claim 6, wherein

one or both the first threshold and the second threshold are set according to the terminal type with which a web page to register content distribution destination information has been browsed.

9. The distribution control device according to claim 1, wherein

in the case where an answer based on the selection screen is obtained, the target terminal setting part is configured to determine the main terminal type based on the terminal determination information accumulated after the answer.

10. A distribution control method to be executed by information processing device comprising:

executing processing to display a selection screen on a user terminal, the selection screen being configured to prompt selecting a terminal type for browsing content distributed based on registered content distribution destination information, the terminal type including at least a first type terminal and a second type terminal;

generating terminal-determinable content to which a source code is added as content distributed based on registered content distribution destination information, the source code being configured to determine a terminal type used for browsing the content;

managing a terminal type answered based on the selection screen as answer information for each user, accumulating and managing a terminal type determined according to a browsing of the distributed terminal-determinable content as terminal determination information for each user;

determining a main terminal type mainly used by a user based on the accumulated terminal determination information, setting a distribution target terminal type for each user based on the answer information and the main terminal type; and

executing distribution processing of the terminal-determinable content based on the distribution target terminal type, wherein,

setting a distribution target terminal type includes,

setting the distribution target terminal type based on the answer information when the answer information is obtained,

setting the second type terminal as the distribution target terminal type in a state where the latest answer information and the distribution target terminal type are set as the first type terminal, in the case where the second type terminal is determined as the main terminal type, and

maintaining a state where the second type terminal is set as the distribution target terminal type in a state where the latest answer information and the distribution target terminal type are set as the second type terminal or in a state where the answer information is failed to be obtained and the distribution target terminal type is set as the second type terminal, in the case where the first type terminal is determined as the main terminal type.

11. A storage medium for storing a program configured to cause a processing unit to execute:

a procedure configured to display a selection screen on a user terminal, the selection screen being configured to prompt selecting a terminal type for browsing content distributed based on registered content distribution destination information, the terminal type including at least a first type terminal and a second type terminal;

a procedure configured to generate terminal-determinable content to which a source code is added as content distributed based on registered content distribution destination information, the source code being configured to determine a terminal type used for browsing the content;

a procedure configured to manage a terminal type answered based on the selection screen as answer information for each user, the procedure being configured to accumulate and manage a terminal type determined according to a browsing of the distributed terminal-determinable content as terminal determination information for each user;

a procedure configured to determine a main terminal type mainly used by a user based on the accumulated terminal determination information, the procedure being configured to set a distribution target terminal type for each user based on the answer information and the main terminal type; and

a procedure configured to distribute the terminal-determinable content based on the distribution target terminal type, wherein,

the procedure of setting a distribution target terminal type includes,

a procedure of setting the distribution target terminal type based on the answer information when the answer information is obtained,

a procedure of setting the second type terminal as the distribution target terminal type in a state where the latest answer information and the distribution target terminal type are set as the first type terminal, in the case where the second type terminal is determined as the main terminal type, and

a procedure of maintaining a state where the second type terminal is set as the distribution target terminal type in a state where the latest answer information and the distribution target terminal type are set as the second type terminal or in a state where the answer information is failed to be obtained and the distribution target terminal type is set as the second type terminal, in the case where the first type terminal is determined as the main terminal type.