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Device, system, and method of dynamic modification of sale terms of electronic transactions

  • US 10,229,419 B2
  • Filed: 12/20/2007
  • Issued: 03/12/2019
  • Est. Priority Date: 12/20/2007
  • Status: Active Grant
First Claim
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1. A system for electronic transactions, the system comprising:

  • a memory configured to store a set of sale terms associated with a product offered for sale; and

    at least one processor configured to execute;

    a fixed price transaction module configured to;

    generate a fixed price transaction interface comprising the set of sale terms associated with the product offered for sale, andtransmit the fixed price transaction interface to a client for facilitating participation in a fixed price transaction route;

    a modification determination module configured to;

    receive a supply/demand alert associated with the product,determine based on one or more pre-defined sale terms modification rules, the supply/demand alert associated with the product and one or more product filters, whether or not to modify one or more terms of the set of sale terms; and

    dynamically transition from the fixed price transaction route to an online auction route based on one or more pre-defined auction generation rules and the supply/demand alert associated with the product;

    an auction module configured to;

    dynamically determine an auction opening price based on a calculation that takes into account a previous price of the product in the fixed-price transaction route;

    automatically generate an online auction interface comprising the auction opening price and the modified one or more terms of the set of sale terms associated with the product offered for sale, andtransmit the online auction interface to the client for facilitating participation in the online auction route, andin a case that the online auction route is not offered during the fixed price transaction route, a notification module configured to generate and transmit to the client an alert indicating the dynamic transition from the fixed price transaction route to the online auction route, the alert including a redirection mechanism to facilitate access to the online auction interface,wherein the one or more product filters exclude at least a group of products from the modification process.

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