Providing content based on event related information

• US 10,230,818 B1
• Filed: 12/06/2017
• Issued: 03/12/2019
• Est. Priority Date: 08/02/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Hampson, Courtney, Sanio, Jason Robert Richard
• Primary Examiner(s): Bates, Kevin T
• Assistant Examiner(s): Kennedy, Lesa M
• Application Number:
  US15/833,794
• Time in Patent Office: 461 Days
• Field of Search: None
• CPC Class Codes: G06F 16/9038 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04L 67/62 Establishing a time schedule for servicing the requests

Abstract

Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Claims

1. A system to limit selection processes in computing infrastructure, comprising:

a data processing system comprising at least one processor and memory that execute an event parsing module and a content selection module, the data processing system to;

receive, via a computer network, data comprising speech input from a computing device;

identify a request to serve third-party content to the computing device and a device identifier associated with the computing device;

determine, from the device identifier, a calendar event and event parameters associated with the calendar event;

determine, from the request, a length of time between a time the request is identified and a time at which the calendar event is scheduled to occur;

generate one or more data structures including a plurality of keyword clusters, the plurality of keyword clusters based on the event parameters associated with the calendar event and based on the length of time between the time the request to serve content is identified and the time at which the calendar event is scheduled to occur;

access the one or more data structures to select at least one keyword of a keyword cluster of the plurality of keyword clusters, the keyword cluster selected based on the length of time;

select content using the at least one keyword of the keyword cluster; and

provide the content to the computing device associated with the device identifier to cause the computing device to present the content.

2. The system of claim 1, wherein the computing device comprises a digital assistant.

3. The system of claim 1, wherein the data comprises acoustic input detected by a microphone of the computing device.

4. The system of claim 1, comprising:

the data processing system to provide the content to the computing device to cause the computing device to present the content via a speaker connected to the computing device.

5. The system of claim 1, wherein the content comprises sound.

6. The system of claim 1, comprising the data processing system to:

determine the time at which the calendar event is scheduled;

determine a location at which the calendar event is scheduled; and

determine a type of event.

7. The system of claim 1, comprising the data processing system to:

determine, from the event parameters, the plurality of keyword clusters; and

select, from the plurality of keyword clusters, the keyword cluster having a highest relevancy score corresponding to the length of time.

8. The system of claim 1, wherein the event parameters include an event category, an event title, an event description, an event size, and an event location.

9. The system of claim 1, comprising the data processing system to:

maintain the one or more data structures including the plurality of keyword clusters with one or more event parameters and a relevancy score corresponding to a plurality of time periods, each time period based on a length of time associated with a time at which the calendar event is scheduled to occur.

10. The system of claim 1, comprising the data processing system to:

determine, based on the length of time, a relevancy score for each of the plurality of keyword clusters associated with the event parameters; and

determine, from the plurality of keyword clusters, the keyword cluster with a highest relevancy score; and

select, for presentation, content related to the keyword cluster with the highest relevancy score.

11. A method of limiting selection processes in computing infrastructure, comprising:

receiving, by a data processing system comprising at least one processor and memory, via a computer network, data comprising speech input from a computing device;

identifying, by the data processing system, a request to serve third-party content to the computing device and a device identifier associated with the computing device;

determining, by the data processing system, from the device identifier, a calendar event and event parameters associated with the calendar event;

determining, by the data processing system, from the request, a length of time between a time the request is identified and a time at which the calendar event is scheduled to occur;

generating, by the data processing system, one or more data structures including a plurality of keyword clusters, the plurality of keyword clusters based on the event parameters associated with the calendar event and based on the length of time between the time the request to serve content is identified and the time at which the calendar event is scheduled to occur;

accessing, by the data processing system, the one or more data structures to select at least one keyword of a keyword cluster of the plurality of keyword clusters, the keyword cluster selected based on the length of time;

selecting, by the data processing system, content using the at least one keyword of the keyword cluster; and

providing, by the data processing system, the content to the computing device associated with the device identifier to cause the computing device to present the content.

12. The method of claim 11, wherein the computing device comprises a digital assistant.

13. The method of claim 11, wherein the data comprises acoustic input detected by a microphone of the computing device.

14. The method of claim 11, comprising:

providing, by the data processing system, the content to the computing device to cause the computing device to present the content via a speaker connected to the computing device.

15. The method of claim 11, wherein the content comprises sound.

16. The method of claim 11, comprising:

determining, by the data processing system, the time at which the calendar event is scheduled;

determining, by the data processing system, a location at which the calendar event is scheduled; and

determining, by the data processing system, a type of event.

17. The method of claim 11, comprising:

determining, by the data processing system, from the event parameters, the plurality of keyword clusters; and

selecting, by the data processing system, from the plurality of keyword clusters, the keyword cluster having a highest relevancy score corresponding to the length of time.

18. The method of claim 11, wherein the event parameters include an event category, an event title, an event description, an event size, and an event location.

19. The method of claim 11, comprising:

maintaining, by the data processing system, the one or more data structures including the plurality of keyword clusters with one or more event parameters and a relevancy score corresponding to a plurality of time periods, each time period based on a length of time associated with a time at which the calendar event is scheduled to occur.

20. The method of claim 11, comprising:

determining, by the data processing system, based on the length of time, a relevancy score for each of the plurality of keyword clusters associated with the event parameters; and

determining, by the data processing system, from the plurality of keyword clusters, the keyword cluster with a highest relevancy score; and

selecting, by the data processing system for presentation, content related to the keyword cluster with the highest relevancy score.