Methods and apparatus to measure exposure to streaming media
First Claim
1. An apparatus comprising:
- a communication interface to receive metering data from a media monitor, the metering data including a first subset of a series of metadata tags extracted from media played on a presentation device, the first subset including a first metadata tag extracted proximate in time to a media event associated with the media, the metering data omitting a second subset of the series of metadata tags extracted from the media by the media monitor, the second subset of the series of metadata tags identified for omission based on a temporal proximity of the metadata tags in the second subset to the media event, each of the metadata tags in the series of metadata tags embedded in a different portion of the media, the media monitor extracting each of the metadata tags from the media when the corresponding different portion of the media is played; and
an analyzer to analyze the metering data to determine a first exposure of an audience of the presentation device to the media, the first exposure being the same as a second exposure determined based on an analysis of all tags in the series of metadata tags, at least one of the communication interface or the analyzer implemented by a processor executing instructions stored in a memory.
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Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes a communication interface to receive metering data from a media monitor. The metering data includes a first subset of a series of metadata tags extracted from media played on a presentation device. The first subset includes a first metadata tag extracted proximate in time to a media event associated with the media. The metering data omits a second subset of the series of metadata tags extracted from the media. Each of the metadata tags in the series of metadata tags embedded in a different portion of the media. The media monitor extracts each of the metadata tags from the media when the corresponding different portion of the media is played. The apparatus also includes an analyzer to analyze the metering data to determine exposure of an audience of the presentation device to the media.
396 Citations
20 Claims
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1. An apparatus comprising:
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a communication interface to receive metering data from a media monitor, the metering data including a first subset of a series of metadata tags extracted from media played on a presentation device, the first subset including a first metadata tag extracted proximate in time to a media event associated with the media, the metering data omitting a second subset of the series of metadata tags extracted from the media by the media monitor, the second subset of the series of metadata tags identified for omission based on a temporal proximity of the metadata tags in the second subset to the media event, each of the metadata tags in the series of metadata tags embedded in a different portion of the media, the media monitor extracting each of the metadata tags from the media when the corresponding different portion of the media is played; and an analyzer to analyze the metering data to determine a first exposure of an audience of the presentation device to the media, the first exposure being the same as a second exposure determined based on an analysis of all tags in the series of metadata tags, at least one of the communication interface or the analyzer implemented by a processor executing instructions stored in a memory. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method comprising:
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accessing metering data collected by a media monitor monitoring a presentation device, the metering data including a first tag selected from a series of tags extracted, by the media monitor, from media played on the presentation device, the first tag extracted from the media proximate in time to an event associated with the media playing on the presentation device, the metering data omitting other tags in the series of tags extracted by the media monitor from the media, the other tags in the series of tags identified for omission based on a temporal proximity of the other tags to the event, each of the first tag and the other tags embedded in a different portion of the media, the media monitor extracting each of the first tag and the other tags from the media when the corresponding different portion of the media is played; and analyzing, via a processor executing instructions stored in a memory, the metering data to determine a first exposure of an audience of the presentation device to the media, the first exposure being the same as a second exposure determined based on an analysis of all tags in the series of tags. - View Dependent Claims (14, 15, 16)
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17. A non-transitory computer readable medium comprising instructions that, when executed, cause a machine to at least:
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access metering data collected from a media monitor, the metering data including first and second metadata tags selected from a series of metadata tags extracted, by the media monitor, from media played on a presentation device, the first metadata tag extracted from the media proximate in time to when the media began playing in response to the presentation device accessing a first uniform resource locator, the second metadata tag extracted from the media proximate in time to an event associated with the media, the metering data excluding intermediate metadata tags in the series of metadata tags extracted by the media monitor between the first metadata tag and the second metadata tag, the intermediate metadata tags identified for exclusion based on a temporal proximity of the intermediate metadata tags to the event, each of the metadata tags in the series of metadata tags embedded in a different portion of the media, the media monitor extracting each of the metadata tags from the media when the corresponding different portion of the media is played; and analyze the metering data to determine a first exposure of an audience of the presentation device to the media, the first exposure being the same as a second exposure determined based on an analysis of all tags in the series of metadata tags. - View Dependent Claims (18, 19, 20)
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Specification