Mobile device-related measures of affinity

  • US 10,257,309 B2
  • Filed: 12/14/2016
  • Issued: 04/09/2019
  • Est. Priority Date: 10/01/2012
  • Status: Active Grant
First Claim
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1. A method comprising, by one or more computing devices associated with an application:

  • sending, to a computer server machine, a request for a first measure of affinity associated with a first user for a particular content, wherein the first measure of affinity predicts a level of interest the first user has for the particular content, and wherein the particular content is shared by a second user on an online social network;

    sending, to the computer server machine, a first weighting information that is to be used in computing the first measure of affinity, wherein the first weighting information comprises information specifying;

    a first weight to be attributed to a first predictor function that is based on an interest of the first user for the second user who shared the particular content on the online social network, anda second weight to be attributed to a second predictor function that is based on one or more concepts associated with the particular content;

    sending, to the computer server machine, a second weighting information that is to be used in computing a second measure of affinity, wherein the second weighting information comprises information specifying;

    a third weight to be attributed to a third predictor function, the third predictor function being based on one or more attributes of the first user;

    receiving, by one or more of the computing devices associated with the application, the first measure of affinity;

    receiving, by one or more of the computing devices associated with the application, the second measure of affinity; and

    sending, to the first user, the particular content, based at least in part on the received first measure of affinity and the received second measure of affinity.

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