Methods and systems for applying a rewards program promotion to payment transactions

• US 10,262,303 B2
• Filed: 12/28/2007
• Issued: 04/16/2019
• Est. Priority Date: 12/28/2007
• Status: Active Grant

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: Powell, Jonathan Robert
• Primary Examiner(s): Macasiano, Marilyn G
• Application Number:
  US11/966,803
• Publication Number:
  US 20090171778A1
• Time in Patent Office: 4,127 Days
• Field of Search: 705 14, 705 1427, 705 41, 705 26, 705 1431, 705 1417, 235375, 235380
• CPC Class Codes: G06Q 20/02 involving a neutral party, e.g. certification authority, notary or trusted third party [TTP]
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 20/40 Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

A method for applying promotion codes to a payment transaction using an input device in communication with a database is provided. The payment transaction includes a purchase made by a cardholder using a payment card over a payment card network. The method includes storing promotion data within the database including at least one promotional program having a qualifying number of rewards points for a rewards program, and storing rewards data within the database including a current number of rewards points accumulated by the cardholder. The method further includes providing access to the promotion data through the at least one input device including each promotional program having a qualifying number of rewards points that is less than the current number of rewards points for the cardholder, receiving a selected promotional program from the cardholder, and automatically applying the promotion codes associated with the selected promotional program to the payment transaction.

Claims

1. A method for applying promotion codes to a payment transaction using at least one point of sale (POS) device, the payment transaction including a purchase made by a cardholder from a card acceptor using a payment card over a payment card network, said method is performed by a payment card network server computing device communicatively coupled to a database and associated with the payment card network, the payment card network server computing device including a promotion code processing module and a merchant screening module, said method comprising the steps of:

storing, by the payment card network server computing device, promotion data within the database, the promotion data including at least one merchant participating in the payment card network, a plurality of promotional programs offered by the at least one merchant to the cardholder, a respective qualifying number of rewards points required to redeem each of the plurality of promotional programs, and promotion codes associated with each of the plurality of promotional programs, wherein the at least one merchant includes the card acceptor;

storing, by the payment card network server computing device, rewards data within the database including a current number of rewards points accumulated by the cardholder as part of the rewards program;

receiving, by the payment card network server computing device, a rewards request data message from the POS device, wherein the rewards request data message includes at least one account identifier for an account of the cardholder;

performing, by the payment card network server computing device, a lookup in the database for the current number of rewards points accumulated by the cardholder using the at least one account identifier;

identifying, by the promotion code processing module, a subset of the plurality of promotional programs for which the current number of rewards points accumulated by the cardholder exceeds the respective qualifying number of rewards points;

prior to receiving an authorization request via the payment card network for the payment transaction, causing, by the payment card network server computing device, to be displayed on the POS device, solely promotional programs of the plurality of promotional programs that are in the subset;

prior to receiving the authorization request and after causing the subset of promotional programs to be displayed on the POS device, receiving, by the payment card network server computing device, an input identifying a promotional program selected from the subset of promotional programs by the cardholder using the at least one POS device;

transmitting, by the payment card network server computing device, the promotion code associated with the selected promotional program to the promotion code processing module;

receiving, by the payment card network server computing device, the authorization request for the payment transaction via the payment card network;

routing, by the payment card network server computing device, the authorization request to the merchant screening module;

determining, by the merchant screening module, that the cardholder is associated with the authorization request and that the cardholder is registered for the plurality of promotional programs;

transmitting transaction data associated with the authorization request to the promotion code processing module;

validating, by the promotion code processing module using the transaction data and the promotion code associated with the selected promotional program, that the selected promotional program applies to the payment transaction; and

automatically applying, using the promotion code processing module, the promotion code associated with the selected promotional program to the payment transaction.

2. A method according to claim 1 further comprising:

deducting the qualifying number of rewards points from the current number of rewards points accumulated by the cardholder;

generating accounting entries representing a rebate to the cardholder for participating in the rewards program; and

transmitting the accounting entries to the issuer associated with the cardholder.

3. A method according to claim 1 wherein storing promotion data further comprises storing promotion data within the database for a plurality of merchants participating in the payment card network, the promotion data including at least one of a merchant name, a merchant identification (ID) number, promotion identifiers, transaction qualifications including rewards-based qualifications, terms of promotions, and promotion codes.

4. A method according to claim 1 wherein storing promotion data further comprises storing promotion data within the database associated with available non-rewards programs being offered to the cardholder by at least one of a merchant and an issuer, and wherein the method further comprises causing, by the payment card network server computing device, the non-rewards programs to be displayed on the POS device along with solely promotional programs of the plurality of promotional programs that are in the subset.

5. A method according to claim 1 wherein receiving a selected promotional program further comprises:

displaying on the at least one POS device a list of the plurality of promotional programs being offered by the at least one merchant to the cardholder and the current number of rewards points accumulated by the cardholder as part of the rewards program, wherein the at least one POS device including at least one of a computer system, a cellular telephone, a person digital assistant and a point of sale device associated with the merchant;

receiving a selected promotional program included within the displayed list; and

storing selection data in the database, wherein the selection data represents the selected promotional program.

6. A method according to claim 1 wherein causing the subset of promotional programs to be displayed on the POS device further comprises:

pushing promotion data from the payment card network server computing device to the at least one POS device including the current number of rewards points accumulated by the cardholder as part of the rewards program.

7. A method according to claim 1 wherein automatically applying the promotion codes further comprises:

processing, by the payment card network server computing device, the payment transaction initiated by the cardholder with the payment card;

validating, by the payment card network server computing device, that the payment transaction satisfies transaction qualifications associated with the selected promotional program; and

applying, by the payment card network server computing device, the promotion codes associated with the selected promotional program to the validated payment transaction such that terms of the selected promotional program are applied to the payment transaction of the cardholder.

8. A method according to claim 1 wherein automatically applying the promotion codes further comprises:

interrogating the payment transaction by the payment card network server computing device to determine whether the payment transaction satisfies transaction qualifications associated with the selected promotional program;

applying, by the payment card network server computing device, the promotion codes associated with the selected promotional program to the payment transaction if the transaction qualifications are satisfied; and

generating, by the payment card network server computing device, accounting entries associated with the payment transaction including at least one of crediting and debiting merchant and issuer accounts, and at least one of crediting and debiting rewards program accounts with the merchant and the issuer, further comprising applying the accounting entries to the merchant and issuer accounts to represent at least one of a credit or debit due to the promotion code.

9. A method according to claim 1, further comprising:

calculating an amount of fees to be charged to the merchant for participating in the selected promotional program applied to the payment transaction; and

generating accounting entries representing the payment transaction including terms of the selected promotional program applied to the payment transaction and the calculated amount of fees, and transmitting the accounting entries to the merchant associated with the selected promotional program and issuer associated with the cardholder.

10. A method according to claim 1, further comprising:

transmitting payment of the payment transaction;

calculating an amount of fees to be charged to the merchant for participating in the selected promotional program applied to the payment transaction; and

subsequent to transmitting payment of the payment transaction, transmitting debit or credit funds directly between an account of the merchant and an account of the issuer, the debit or credit funds including the calculated amount of fees for the selected promotional program.

11. A network-based system for applying processing codes to a payment transaction including a purchase made by a cardholder from a card acceptor using a payment card over a payment card network, said system comprising:

a database for storing information; and

a payment card network server computing device associated with the payment card network, said payment card network server computing device is configured to be coupled to a point of sale (POS) device and said database, said payment card network server computing device including a promotion code processing module and a merchant screening module, said payment card network server computing device further configured to;

store promotional data within the database including at least one merchant participating in the payment card network, a plurality of promotional programs offered by the at least one merchant to the cardholder, a respective qualifying number of rewards points required to redeem each of the plurality of promotional programs, and promotion codes associated with each of the plurality of promotional programs offered to the cardholder, wherein the at least one merchant includes the card acceptor;

receive rewards data including a current number of rewards points accumulated by the cardholder as part of the rewards program;

receive a rewards request data message from the POS device, wherein the rewards request data message includes at least one account identifier for an account of the cardholder;

perform a lookup in the database for the current number of rewards points accumulated by the cardholder using the at least one account identifier;

identify, by the promotion code processing module, a subset of the plurality of promotional programs for which the current number of rewards points accumulated by the cardholder exceeds the respective qualifying number of rewards points;

prior to receiving an authorization request via the payment card network for the payment transaction, cause to be displayed on the POS device solely promotional programs of the plurality of promotional programs that are in the subset;

prior to receiving the authorization request and after causing the subset of promotional programs to be displayed on the POS device, receive selection data from the POS device, the selection data identifying a promotional program selected by the cardholder at the POS device from the subset of promotional programs;

transmit the promotion code associated with the selected promotional program to the promotion code processing module;

receive the authorization request for the payment transaction via the payment card network;

route the authorization request to the merchant screening module;

determine, by the merchant screening module, that the cardholder is associated with the authorization request and that the cardholder is registered for the plurality of promotional programs;

transmit transaction data associated with the authorization request to the promotion code processing module; and

validate, by the promotion code processing module using the transaction data and the promotion code associated with the selected promotional program, that the selected promotional program applies to the payment transaction; and

automatically apply, using the promotion code processing module, the promotion code associated with the selected promotional program to the payment transaction.

12. A system according to claim 11 wherein the promotion data comprises at least one of a merchant name, a merchant identification (ID) number, promotion identifiers, transaction qualifications including rewards-based qualifications, terms of promotions, and promotion codes.

13. A system according to claim 11 wherein the promotion data further comprises a list of available non-rewards programs being offered to each cardholder by at least one of a merchant and an issuer, said payment card network server computing device further configured to cause the non-rewards programs to be displayed on the POS device along with solely promotional programs of the plurality of promotional programs that are in the subset.

14. A system according to claim 11 wherein the payment card network server computing device is further configured to

push the promotion data to the POS device to display the current number of rewards points accumulated by the cardholder as part of the rewards program.

15. A system according to claim 11 wherein the payment card network server computing device is further configured to:

store transaction qualifications within the database, wherein the transaction qualifications include terms a payment transaction must include for a corresponding promotional program to be applicable;

validate the payment transaction initiated by the cardholder with the payment card, wherein the validation comprises determining whether the payment transaction satisfies the transaction qualifications associated with the selected promotional program; and

apply the promotion codes associated with the selected promotional program to the validated payment transaction such that terms of the selected promotional program are applied to the payment transaction of the cardholder.

16. A system according to claim 11 wherein the payment card network server computing device is further configured to:

interrogate the payment transaction initiated by the cardholder to determine whether the payment transaction satisfies transaction qualifications associated with the selected promotional program;

apply the promotion codes associated with the selected promotional program to the payment transaction if the transaction qualifications are satisfied; and

generate accounting entries associated with the payment transaction including at least one of crediting and debiting merchant and issuer accounts, and at least one of crediting and debiting rewards program accounts with the merchant and the issuer, wherein the accounting entries reflect the promotion code being applied to the merchant and issuer accounts.

17. A system according to claim 11 wherein the payment card network server computing device is further configured to:

transmit payment of the payment transaction;

calculate an amount of fees to be charged to the merchant for participating in the selected promotional program applied to the payment transaction; and

subsequent to transmitting payment of the payment transaction, transmit debit or credit funds directly between an account of the merchant and an account of the issuer, the debit or credit funds including the calculated amount of fees for the selected promotional program.

18. A payment card network server computing device coupled to a database for applying processing codes to a payment transaction performed by a cardholder from a card acceptor using a payment card over a payment card network, said payment card network server computing device includes a promotion code processing module and a merchant screening module, said payment card network server computing device is associated with the payment card network and is in communication with an POS device, wherein

the database stores promotional data including each merchant participating in the payment card network, a plurality of promotional programs offered by each merchant to the cardholder, a respective qualifying number of rewards points required to redeem each of the plurality of promotional programs, and promotion codes associated with each of the plurality of promotional programs offered to the cardholder, wherein the at least one merchant includes the card acceptor;

the database further stores rewards data including a current number of rewards points accumulated by the cardholder as part of the rewards program; and

said payment card network server computing device receives a rewards request data message from the POS device, wherein the rewards request data message includes at least one account identifier for an account of the cardholder;

said payment card network server computing device performs a lookup in the database for the current number of rewards points accumulated by the cardholder using the at least one account identifier;

said payment card network server computing device identifies, using the promotion code processing module, a subset of the plurality of promotional programs for which the current number of rewards points accumulated by the cardholder exceeds the respective qualifying number of rewards points;

prior to receiving an authorization request via the payment card network for the payment transaction, said payment card network server computing device causes to be displayed on the POS device, solely promotional programs of the plurality of promotional programs that are in the subset, said payment card network server computing device is further programmed to;

prior to receiving the authorization request and after causing the subset of promotional programs to be displayed on the POS device, said payment card network server computing device receives selection data from the POS device, the selection data representing a promotional program selected by the cardholder at the POS device from the subset of promotional programs for application to the payment transaction to be initiated by the cardholder with the merchant offering the selected promotional program;

said payment card network server computing device transmits the promotion code associated with the selected promotional program to the promotion code processing module;

said payment card network server computing device receives the authorization request for the payment transaction via the payment card network;

said payment card network server computing device routes the authorization request to the merchant screening module;

said merchant screening module determines that the cardholder is associated with the authorization request and that the cardholder is registered for the plurality of promotional programs;

transmit transaction data associated with the authorization request to the promotion code processing module;

said promotion code processing module validates, using the transaction data and the promotion code associated with the selected promotional program, that the selected promotional program applies to the payment transaction; and

automatically apply, using the promotion code processing module, the promotion code associated with the selected promotional program to the payment transaction.

19. A payment card network server computing device according to claim 18 wherein said payment card network server computing device causes non-rewards programs to be displayed on the POS device along with solely promotional programs of the plurality of promotional programs that are in the subset.

20. A payment card network server computing device according to claim 18 further comprising:

a merchant screening module programmed to process the payment transaction initiated by the cardholder with the payment card, and determine whether the cardholder has selected a promotional program; and

a promotion code processing module programmed to validate the payment transaction including determining whether the payment transaction satisfies transaction qualifications associated with the selected promotional program and apply the promotion codes associated with the selected promotional program to the validated payment transaction such that terms of the selected promotional program are applied to the payment transaction of the cardholder.

21. A payment card network server computing device according to claim 18 further programmed to:

interrogate the payment transaction initiated by the cardholder to determine whether the payment transaction satisfies transaction qualifications associated with the selected promotional program;

apply the promotion codes associated with the selected promotional program to the payment transaction if the transaction qualifications are satisfied; and

generate accounting entries associated with the payment transaction including at least one of crediting and debiting funds between merchant and issuer accounts, wherein the accounting entries reflect the promotion code being applied to the merchant and issuer accounts.

22. One or more non-transitory computer-readable storage media having computer-executable instructions embodied thereon for applying processing codes to a payment transaction including a purchase made by a cardholder from a card acceptor using a payment card over a payment card network, wherein when executed by at least one processor in a payment card network server computing device associated with the payment card network, the computer-executable instructions cause the at least one payment card network server computing device to:

store within a database promotion data including at least one merchant participating in the payment card network, a plurality of promotional offered by the at least one merchant to the cardholder, a respective qualifying number of rewards points required to redeem each of the plurality of promotional programs, and promotion codes associated with each of the plurality of promotional programs offered to the cardholder, wherein the at least one merchant includes the card acceptor;

store within the database rewards data including a current number of rewards points accumulated by the cardholder as part of the rewards program;

receive a rewards request data message from an POS device, wherein the rewards request data message includes at least one account identifier for an account of the cardholder;

perform a lookup in the database for the current number of rewards points accumulated by the cardholder using the at least one account identifier;

identify a subset of the plurality of promotional programs for which the current number of rewards points accumulated by the cardholder exceeds the respective qualifying number of rewards points;

prior to receiving an authorization request via the payment card network for the payment transaction, cause to be displayed on the POS device solely promotional programs of the plurality of promotional programs that are in the subset;

prior to receiving the authorization request and after displaying the subset of promotional programs on the POS device, receive selection data from the at least one POS device, the selection data representing a promotional program selected by the cardholder at the at least one POS device from the subset to be applied to the payment transaction;

transmit the promotion code associated with the selected promotional program to a promotion code processing module of the at least one payment card network server computing device;

receive the authorization request for the payment transaction via the payment card network;

route the authorization request to a merchant screening module of the at least one payment card network server computing device;

determine, by the merchant screening module, that the cardholder is associated with the authorization request and that the cardholder is registered for the plurality of promotional programs;

transmit transaction data associated with the authorization request to the promotion code processing module;

validate, by the promotion code processing module using the transaction data and the promotion code associated with the selected promotional program, that the selected promotional program applies to the payment transaction; and

apply the promotion code associated with the selected promotional program to the payment transaction initiated by the cardholder.

23. One or more non-transitory computer-readable storage media in accordance with claim 22 further comprising computer-executable instructions that cause the payment card network server computing device to:

transmit to the POS device the current number of rewards points accumulated by the cardholder as part of the rewards program;

receive a selected promotional program from the displayed list; and

store selection data in the database, wherein the selection data represents the promotional program selected by the cardholder.

24. One or more non-transitory computer-readable storage media in accordance with claim 22 further comprising computer-executable instructions that cause the payment card network server computing device to:

push promotion data to the at least one POS device including the current number of rewards points accumulated by the cardholder as part of the rewards program.

25. One or more non-transitory computer-readable storage media in accordance with claim 22 further comprising computer-executable instructions that cause the payment card network server computing device to:

process the payment transaction initiated by the cardholder with the payment card;

validate the payment transaction including confirming that the payment transaction satisfies transaction qualifications associated with the selected promotional program; and

apply the promotion codes associated with the selected promotional program to the validated payment transaction such that terms of the selected promotional program are applied to the payment transaction of the cardholder.

26. One or more non-transitory computer-readable storage media in accordance with claim 22 further comprising computer-executable instructions that cause the payment card network server computing device to:

interrogate the payment transaction initiated by the cardholder to determine whether the payment transaction satisfies transaction qualifications associated with the selected promotional program;

apply the promotion codes associated with the selected promotional program to the payment transaction if the transaction qualifications are satisfied; and

generate accounting entries associated with the payment transaction including at least one of crediting and debiting funds between merchant and issuer accounts, wherein the accounting entries reflect the promotion code being applied to the merchant and issuer accounts.