Dynamic video content apparatuses, systems and methods

• US 10,271,090 B2
• Filed: 09/28/2010
• Issued: 04/23/2019
• Est. Priority Date: 07/30/2010
• Status: Active Grant

• Current Assignee: Predraq Dozgic Krpan, Richard Winter, Thomas F. Jung
• Original Assignee: Predraq Dozgic Krpan, Richard Winter, Thomas F. Jung
• Inventors: Winter, Richard, Jung, Thomas F., Krpan, Predraq Dozgic
• Primary Examiner(s): Flynn, Nathan J
• Assistant Examiner(s): Kurien, Christen A
• Application Number:
  US12/892,203
• Publication Number:
  US 20120030726A1
• Time in Patent Office: 3,129 Days
• Field of Search: 725114
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A media control player includes a central processing unit, a graphics processing unit, an audio/video input, an audio/video output, a memory device, and a media control player housing. The media control player to receives broadcast content from a broadcast source and proprietary targeted messages from a proprietary targeted message source. The proprietary targeted messages are based on one or more viewers within a viewing area of a display device, sales data associated with the one or more viewers, and inventory data selected based at least in part on the sales data. The media control player combines the proprietary targeted messages and the broadcast content into a merged output signal, and provides the merged output signal to the display device such that the proprietary targeted messages are displayed in a message region of the display device and the broadcast content is displayed in a broadcast content region of the display device.

Claims

1. A media control player comprising:

a central processing unit;

a graphics processing unit;

an audio/video input;

an audio/video output;

a memory device comprising executable instructions that, when executed by the central processing unit, causes the media control player to;

access an inventory system to determine a plurality of in-stock articles;

retrieving sales data corresponding to a viewer within a viewing area of the display device, wherein the sales data includes one or more previous purchases by the viewer that are indicative of preferences of the viewer;

compare the sales data corresponding to the viewer with the plurality of presently in-stock articles to select at least one presently in-stock article of the plurality of presently in-stock articles, wherein the selected at least one presently in-stock article corresponds with the preferences of the viewer;

receive a proprietary targeted advertisement referring to the selected at least one presently in-stock article from a proprietary targeted message source;

receive broadcast content from a broadcast source; and

instruct the graphics processing unit to combine the proprietary targeted advertisement and the broadcast content into a merged output signal, and provide the merged output signal to the display device through the audio/video output such that the proprietary targeted advertisement is displayed in at least a message region of the display device and the broadcast content is displayed in a broadcast content region of the display device.

2. A media control player as claimed in claim 1, wherein the broadcast content is wirelessly transmitted content, cable-provided content, satellite-provided content, locally-stored content, proprietary content, streamed content, or combinations thereof.

3. A media control player as claimed in claim 2, wherein the proprietary content comprises video, audio and data created by a business associated with the media control player that is remotely-stored, locally-stored in the media control player on the memory device, or combinations thereof.

4. A media control player as claimed in claim 1, wherein the sales data is based on a vehicle previously purchased by the viewer.

5. A media control player as claimed in claim 1, wherein the sales data is based on service received by a viewer.

6. A media control player as claimed in claim 1, wherein data representing the merged output signal is locally stored in the memory device of the media control player.

7. A media control player as claimed in claim 1, further comprising a wireless communications device to wirelessly transmit the merged output signal to a plurality of display devices within a transmission range of the media control player.

8. A media control player as claimed in claim 1, wherein the proprietary targeted advertisement is a video targeted advertisement.

9. A media control player as claimed in claim 1, wherein the broadcast content and the proprietary targeted advertisement are overlaid on the display device such that at least a portion of the proprietary targeted advertisement is positioned within the broadcast content region of the display device.

10. A media control player as claimed in claim 1, wherein the graphics processing unit resizes the broadcast content such that the broadcast content is positioned within the broadcast content region of the display device.

11. A media control player as claimed in claim 1, wherein the media control player is communicatively coupled to at least one remote server and receives the proprietary targeted advertisement from the remote server controlled by a client-controlled hierarchy.

12. A method of providing proprietary targeted advertisements and broadcast content on a display device comprising:

receiving broadcast content from a broadcast content source;

determining a viewer within a viewing area of the display device;

accessing a sales system to obtaining sales data associated with the viewer, the sales data corresponding to previous purchases by the viewer, wherein the sales data is indicative of preferences of the viewer;

accessing an inventory system to determine a plurality of presently in-stock articles;

comparing the sales data corresponding to the viewer with the plurality of presently in-stock articles;

selecting at least one presently in-stock article of the plurality of presently in-stock articles, wherein the selected at least one presently in-stock article corresponds with the preferences of the viewer;

creating a proprietary targeted advertisement referring to the selected at least one presently in-stock article; and

merging the proprietary targeted advertisement and the broadcast content into a merged output signal, wherein the merged output signal is provided to the display device such that the display device simultaneously displays the proprietary targeted advertisement and the broadcast content.

13. A method as claimed in claim 12, wherein the broadcast content is wirelessly transmitted content, cable-provided content, satellite-provided content, locally-stored content, proprietary content, streamed content, or combinations thereof.

14. A method as claimed in claim 12, wherein determining the viewer within the viewing area of the display device comprises:

accessing an appointment database; and

selecting a name of a person having a scheduled appointment within a date and time range.

15. A method as claimed in claim 12, wherein determining the viewer within the viewing area of the display device comprises receiving a wireless signal from an identification device associated with the viewer.

16. A method as claimed in claim 12, wherein determining the viewer within the viewing area of the display device comprises receiving a name of the viewer when the viewer registers at an enterprise.

17. A method as claimed in claim 12, further comprising

filtering the inventory data to remove individual presently in-stock articles of the plurality of presently in-stock articles that do not correspond with the preferences of the viewer.