Systems and methods for generating, reviewing, editing, and transferring an advertising unit in a single environment

• US 10,275,781 B2
• Filed: 12/11/2008
• Issued: 04/30/2019
• Est. Priority Date: 05/31/2007
• Status: Active Grant

• Current Assignee: Andreas Acquisitions, LLC
• Original Assignee: Sizmek Technologies Inc (Sizmek, Inc.)
• Inventors: Coker, Erin, Tolompoiko, Aleksei, Haygood, Justin, Xavier, Alfred
• Primary Examiner(s): Dagnew, Saba
• Application Number:
  US12/332,823
• Publication Number:
  US 20090083158A1
• Time in Patent Office: 3,792 Days
• Field of Search: 707 1, 715255, 7155011, 719328, 345473, 713157, 434262, 709219, 725 35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

This invention is directed to embodiments of systems and methods for generating, reviewing, editing, and transmitting an advertising unit in a single environment. In one embodiment, a method can include executing an ad unit component module program adapted to operate in a single environment. The method can further include simultaneously executing an authoring tool program to facilitate the single environment, wherein the authoring tool program is adapted by the ad unit component module program to provide functionality associated with authoring tool program. Furthermore, the method can include utilizing at least one tool associated with the ad unit component module program, wherein the at least one tool is adapted to generate an advertising unit in the single environment.

Claims

1. A method for generating an advertising unit in a single environment, the method comprising:

executing, on a first client device, an ad unit component module program adapted to operate in the single environment,

wherein the single environment allows a first user and a second user to process an advertising unit in real-time;

simultaneously executing an authoring tool program to provide video or animation editing functionality within the single environment, wherein;

the authoring tool program receives video or animation content generated by the first user at the first client device, and

the authoring tool program utilizes scripting language;

utilizing, by the first user, a creative application program tool associated with the ad unit component module program to generate the advertising unit including the video or animation content in the single environment, wherein the advertising unit is an electronic advertisement configured to be associated with at least one webpage and viewed on a display device when the webpage is downloaded to the display device;

within the single environment, transferring one or more files associated with the advertising unit in real-time from the first user to the second user, wherein one or more files associated with the advertising unit are transmitted via a server to a second client device associated with the second user for editing at least a portion of the video or animation content in the advertising unit using the same authoring tool program within the single environment;

within the single environment, receiving by the first user edited user-generated video or animation content for the advertising unit from the second user operating the second client device, wherein the edited user-generated video or animation content is adapted to modify the original advertising unit sent from the first user to the second user;

within the single environment, publishing the advertising unit to initiate placement for viewing outside the single environment;

utilizing at least one tracking tool associated with the ad unit component module program, wherein;

the at least one tracking tool is programmed to collect indications of viewer interaction associated with the advertising unit after placement, and

the viewer interaction is outside the single environment; and

providing the indications to the single environment.

2. The method of claim 1, wherein the authoring tool program comprises a scripting language.

13. The method of claim 1, wherein utilizing the creative application program tool comprises embedding one or more tracking or clickthrough objects in the advertising unit, and the at least one tracking tool is further programmed to collect indications of an interaction with the one or more tracking or clickthrough objects.

14. The method of claim 1, wherein utilizing the creative application program tool comprises selecting a rollover and/or rolloff functionality of the advertising unit, and the at least one tracking tool is further programmed to collect indications of an interaction with the rollover and/or rolloff functionality.

21. The method of claim 1, wherein the processing of the advertising unit in real-time comprises the first user generating, reviewing, editing, and transmitting an advertising unit to a second user in real-time by way of a single creative application program tool, and responsive to receiving the advertising unit at a client device of the second user, the second user modifying, reviewing, and editing the received advertising unit and transferring the received advertising unit back to the first user for viewer interaction outside the single environment.

3. A method for manipulating an advertising unit in a single environment, the method comprising:

simultaneously executing an ad unit component module program and an authoring tool program,

wherein the authoring tool program is adapted to facilitate execution of the ad unit component module program in the single environment,

wherein the single environment allows a first user and a second user to collectively process an advertising unit in real-time;

wherein the authoring tool program is adapted by the ad unit component module program to provide video or animation editing functionality associated with authoring tool program,

wherein the functionality is provided within the single environment,

wherein the authoring tool program receives video or animation content generated by a first user;

within the single environment, the first user generating an advertising unit including the user-generated video or animation content with at least one tool associated with the ad unit component module program,

wherein the advertising unit is an electronic advertisement configured to be associated with at least one webpage and viewed on a display device when the webpage is downloaded to the display device,

further wherein one or more files associated with the advertising unit are transmitted via a server to the second user associated with a second client device for editing at least a portion of the user-generated video or animation content in the advertising unit using the same authoring tool program within the single environment;

within the single environment, receiving by the first user edited user-generated video or animation content for the advertising unit from the second user;

within the single environment, modifying the advertising unit based at least in part on the received edited user-generated video or animation content;

within the single environment, publishing the advertising unit to initiate placement for viewing outside the single environment;

utilizing at least one tracking tool associated with the ad unit component module program, wherein;

the at least one tracking tool is programmed to collect indications of viewer interaction associated with the advertising unit after placement, and

the viewer interaction is outside the single environment; and

providing the indications to the single environment.

4. The method of claim 3, further

comprising:

storing the advertising unit.

5. The method of claim 3, further comprising;

within the single environment, transferring one or more files associated with the advertising unit to the at least one server.

6. The method of claim 3, wherein the authoring tool program comprises a scripting language.

7. The method of claim 3, wherein the at least one tool comprises a creative application program tool.

15. The method of claim 3, wherein generating the advertising unit comprises embedding one or more tracking or clickthrough objects in the advertising unit, and the at least one tracking tool is further programmed to collect indications of an interaction with the one or more tracking or clickthrough objects.

16. The method of claim 3, wherein generating the advertising unit comprises selecting a rollover and/or rolloff functionality of the advertising unit, wherein the at least one tracking tool is further programmed to collect indications of an interaction with the rollover and/or rolloff functionality.

22. The method of claim 3, wherein the processing of the advertising unit in real-time comprises the first user generating, reviewing, editing, and transmitting an advertising unit to a second user in real-time by way of a single creative application program tool, and responsive to receiving the advertising unit at a client device of the second user, the second user modifying, reviewing, and editing the received advertising unit and transferring the received advertising unit back to the first user for viewer interaction outside the single environment.

8. A computer program product for generating an executable advertising unit in a single environment, the computer program product comprising:

at least one computer-readable medium comprising a computer executable program instructions, the computer executable program instructions comprising an ad generation component module program and an authoring tool program;

the ad generation component module program adapted to operate in the single environment, wherein the single environment allows a first user and a second user to collectively process the executable advertising unit in real-time;

the authoring tool program adapted to facilitate the single environment, and further adapted to simultaneously execute with the ad generation component module, wherein the authoring tool program is adapted by the ad generation component module program to provide video or animation editing functionality associated with authoring tool program, wherein the authoring tool program receives video or animation content generated by the first user;

wherein the ad generation component module program comprises at least one tool adapted to generate an advertising unit including the user-generated video or animation content in the single environment,

wherein the advertising unit is an electronic advertisement configured to be associated with at least one webpage and viewed on a display device when the webpage is downloaded to the display device,

further wherein one or more files associated with the advertising unit are transmitted via a server to the second user operating a second client device for editing at least a portion of the video or animation content in the advertising unit using the same authoring tool program within the single environment,

wherein, in the single environment, receiving by the first user edited user-generated video or animation content for the advertising unit from the second user;

an ad publication component to initiate placement for viewing outside the single environment; and

at least one tracking tool associated with the ad generation component module program, wherein the at least one tracking tool is programmed to;

collect indications of viewer interaction associated with the advertising unit after placement outside the single environment, and

provide the indications to the single environment.

9. The computer program product of claim 8, wherein the authoring tool program comprises a scripting language.

10. The computer program product of claim 8, wherein the at least one tool further comprises a creative application program tool.

11. The computer program product of claim 8, wherein the ad generation component module program is further adapted to receive edited user-generated video or animation content for modification of the advertising unit.

17. The method of claim 8, wherein the at least one tool of the ad generating component module program is programmed to embed one or more tracking or clickthrough objects in the advertising unit, and the at least one tracking tool is further programmed to collect indications of an interaction with the one or more tracking or clickthrough objects.

18. The method of claim 8, wherein the at least one tool of the ad generating component module program is programmed to select a rollover and/or rolloff functionality of the advertising unit, and the at least one tracking tool is further programmed to collect indications of an interaction with the rollover and/or rolloff functionality.

23. The computer program product of claim 8, wherein the processing of the advertising unit in real-time comprises the first user generating, reviewing, editing, and transmitting an advertising unit to a second user in real-time by way of a single creative application program tool, and responsive to receiving the advertising unit at a client device of the second user, the second user modifying, reviewing, and editing the received advertising unit and transferring the received advertising unit back to the first user for viewer interaction outside the single environment.

12. A method for generating an advertising unit in a single environment, the method comprising:

executing, on a first client device, an ad unit component module program adapted to operate in the single environment, wherein the single environment allows a first user and a second user to collectively process an advertising unit in real-time;

simultaneously executing an authoring tool program to provide video or animation editing functionality within the single environment, wherein the authoring tool program receives video or animation content generated by the first user;

utilizing at least one tool associated with the ad unit component module program, to generate the advertising unit including the user-generated video or animation content in the single environment,

wherein the advertising unit is an electronic advertisement configured to be associated with at least one webpage and viewed on a display device when the webpage is downloaded to the display device,

further wherein one or more files associated with the advertising unit are transmitted via a server to the second user operating a second client device for editing at least a portion of the video or animation content in the advertising unit using the same authoring tool program within the single environment;

within the single environment, publishing the advertizing unit to initiate placement for viewing outside the single environment;

utilizing at least one tracking tool associated with the ad unit component module program, wherein;

the at least one tracking tool is programmed to collect indications of viewer interaction associated with the advertising unit after placement, and

the viewer interaction is outside the single environment; and

providing the indications to the single environment.

19. The method of claim 12, wherein utilizing the at least one tool associated with the ad unit component module program comprises embedding one or more tracking or clickthrough objects in the advertising unit, and the at least one tracking tool is further programmed to collect indications of an interaction with the one or more tracking or clickthrough objects.

20. The method of claim 12, wherein utilizing the at least one tool associated with the ad unit component module program comprises selecting a rollover and/or rolloff functionality of the advertising unit, and the at least one tracking tool is further programmed to collect indications of an interaction with the rollover and/or rolloff functionality.

24. The method of claim 12, wherein the processing of the advertising unit in real-time comprises the first user generating, reviewing, editing, and transmitting an advertising unit to a second user in real-time by way of a single creative application program tool, and responsive to receiving the advertising unit at a client device of the second user, the second user modifying, reviewing, and editing the received advertising unit and transferring the received advertising unit back to the first user for viewer interaction outside the single environment.