Content delivery method

• US 10,275,803 B2
• Filed: 03/21/2017
• Issued: 04/30/2019
• Est. Priority Date: 03/22/2016
• Status: Active Grant

• Current Assignee: Smart.Market, Inc.
• Original Assignee: Smart.Market, Inc.
• Inventors: Riordan, Michael A., Murray, Joseph Benjamin, Wactor, Ivan Jeremy Dane, Murphy, Jr., Robert Earl
• Primary Examiner(s): Kucab, Jamie R
• Application Number:
  US15/464,772
• Publication Number:
  US 20170278142A1
• Time in Patent Office: 770 Days
• Field of Search: 705 1467
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A method for sending content to a target audience uses a server in communication with a device and a database to create and customize a content selection, such as an advertisement, and to select a target audience meeting a characteristic criteria selection and a geographic criteria selection. The server generates and sends a personalized content output, including the content selection, to the target audience using digital or print delivery methods. The method may also include consumers interacting with content providers through a website or application. The consumers may customize the content that is received and the delivery method. The method may also include an incentive program for consumers.

Claims

1. A method for sending content to a target audience using a server in communication with two or more devices and a database;

the database including a marketing dataset containing a list of consumers, characteristic data for each consumer, and contact data for each consumer;

the method comprising the steps of;

a) the server receiving from each of the two or more devices a content selection, wherein each content selection is associated with a content provider account;

a1) the server receiving from each of the two or more devices a delivery method selection, each delivery method selection associated with one of the content selections;

b) the server receiving from each of the two or more devices a characteristic criteria selection associated with each content selection;

c) the server receiving from each of the two or more devices a geographic criteria selection associated with each content selection, wherein the characteristic criteria selection and the geographic criteria selection associated with each content selection defines a target audience selection for the associated content selection;

d) the server generating a target audience list for each content selection, wherein each target audience list includes a subset of the list of consumers from the marketing dataset, wherein the characteristic data for each consumer on each content selection'"'"'s target audience list includes the characteristic criteria selection of the associated content selection, and wherein the contact data for each consumer on each content selection'"'"'s target audience list includes a location indicator matching the geographic criteria selection of the associated content selection;

e) the server saving in the database, target audience data for each consumer in each target audience list, wherein the target audience data indicates the one or more target audience lists on which the consumer is included;

f) the server generating a personalized content output associated with each consumer included in each of the target audience lists based on the target audience data, wherein the personalized content output includes the content selection associated with each of the one or more target audience lists on which the consumer is included or the content selection associated with a subset of the one or more target audience lists on which the consumer is included, wherein each personalized content output includes a plurality of content selections associated with a common delivery method selection;

f1) the server prioritizing each of the plurality of content selections included in the personalized content outputs for each consumer;

g) the server determining whether a quantity of the prioritized content selections is greater than a threshold amount;

g1) responsive to the quantity of prioritized content selections being less than or equal to the threshold amount, the server sending each of the personalized content outputs to the associated consumer via the corresponding common delivery method selection; and

g2) responsive to the quantity of prioritized content selections being greater than the threshold amount, the server sending (1) a first amount equal to the threshold amount of higher prioritized content selections in each of the personalized content outputs to the associated consumer via the corresponding common delivery method selection and (2) a second amount of lower prioritized content selections in each of the personalized content outputs to the associated consumer via a second delivery method.

2. The method of claim 1, wherein each of the two or more devices includes a desktop computer, a laptop computer, a handheld computer, a smart phone, a smart television, a smart watch, or a tablet, and wherein the server communicates with each device through a webpage or application.

3. The method of claim 1, wherein each delivery method selection includes email, text, digital display, application push, website display, or print delivery.

4. The method of claim 3, wherein the common delivery method selection for a print subset of personalized content outputs is print delivery, and wherein in steps (g1) and (g2) the server transmits the print subset of personalized content outputs to at least one printer for printing each of the print subset of personalized content outputs, and wherein in step (g2) the second delivery method includes digital display, application push, or website display.

5. The method of claim 1, wherein each characteristic criteria selection includes demographic data, psychographic data, or inclusion in a pre-selected group.

6. The method of claim 1, wherein step (f) further includes the server retrieving from the database a personalization item for each consumer included in each target audience list, and wherein each of the personalized content outputs further includes a personalization feature based on the personalization item for the associated consumer.

7. The method of claim 1, further comprising the step of:

d1) the server transmitting to each of the two or more devices a total number of consumers in the target audience list.

8. The method of claim 1, wherein each personalized content output further includes a data collection code associated with at least one of the content selections included in the personalized content output.

9. The method of claim 1, further comprising the steps of:

a1) the server receiving from a consumer device, characteristic data and contact data for a responding consumer;

a2) the server saving in the database, the characteristic data and contact data associated with the responding consumer; and

wherein in step (d) the responding consumer is included in at least one target audience list for which the responding consumer'"'"'s characteristic data includes the characteristic criteria selection of the associated content selection and for which the responding consumer'"'"'s contact data includes a location indicator matching the geographic criteria selection of the associated content selection.

10. The method of claim 1, further comprising the steps of:

a1) the server receiving from a consumer device, content preference data for a responding consumer;

a2) the server saving in the database, the content preference data associated with the responding consumer;

wherein in step (d) the responding consumer is included in only target audience lists associated with content selections matching the content preference data for the responding consumer; and

wherein in step (f) the personalized content output associated with the responding consumer includes only content selections matching the content preference data for the responding consumer.

11. The method of claim 1, wherein the common delivery method selection includes digital display, application push, or website display, and wherein in step (g2) the second delivery method is print delivery via at least one printer.