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Aggregating user web browsing data

  • US 10,277,659 B1
  • Filed: 04/06/2017
  • Issued: 04/30/2019
  • Est. Priority Date: 11/12/2012
  • Status: Active Grant
First Claim
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1. A computing system comprising:

  • one or more hardware computer processors;

    one or more storage devices configured to store software instructions executable by the one or more hardware computer processors to cause the computing system to;

    for each of a plurality of web sites;

    access encoded internet activity data associated with a user, the encoded internet activity data accessed from at least one of the following;

    one or more computing devices associated with the user, orthe website;

    obtain instructions for decoding encoded internet activity data from the website;

    determine one or more characteristics of the user by decoding the accessed encoded internet activity data using the instructions obtained from the website,wherein the one or more characteristics include one or more of an amount of time spent on the website, user preferences when the user visits the website, web browsing activity, name, age, gender, music preferences, interests, hobbies, or other personal information of the user;

    associate the one or more characteristics of the user with an identity of the user;

    create or update a supercookie of the user, the supercookie comprising;

    the identity of the user; and

    the one or more characteristics associated with the user; and

    in response to requests for information regarding the user from a requesting entity, provide at least some of the determined one or more characteristics included in the supercookie to the requesting entity.

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