Systems, methods, and apparatus to identify media devices

• US 10,284,665 B2
• Filed: 05/05/2017
• Issued: 05/07/2019
• Est. Priority Date: 04/22/2013
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Besehanic, Jan
• Primary Examiner(s): Keller, Michael A
• Application Number:
  US15/588,245
• Publication Number:
  US 20170244797A1
• Time in Patent Office: 732 Days
• CPC Class Codes: H04H 60/32 Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
• CPC Class Codes: H04L 61/103 across network layers, e.g. resolution of network layer into physical layer addresses or address resolution protocol [ARP]
• CPC Class Codes: H04L 61/2514 between local and global IP addresses
• CPC Class Codes: H04L 61/5014 using dynamic host configuration protocol [DHCP] or bootstrap protocol [BOOTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Systems, methods, and apparatus to identify media devices are disclosed. An example method includes establishing a table of device identifiers and respective media access control (MAC) addresses corresponding to devices on a home network, the device identifiers provided by a panelist associated with the home network during a registration process. The home network is monitored for a network communication sent by a requesting device separate from a network communications monitor, the network communications monitor installed in the home network associated with a panelist home. A device identifier of the requesting device is identified from the table of device identifiers and respective MAC addresses based on a MAC address of the requesting device. In response to a failure to identify the device identifier, the panelist is prompted to provide the device identifier for the requesting device.

Claims

1. A network communications monitor to identify a media device, the network communications monitor comprising:

a network communicator to connect to a home network associated with a panelist home, and monitor the home network for a network communication sent by a requesting device separate from the network communications monitor, the network communication having a destination other than the network communications monitor;

a communications processor to;

store, by executing an instruction with a processor, a table of device identifiers and respective media access control addresses corresponding to registered devices on the home network, the device identifiers provided by a panelist associated with the home network during a registration process;

in response to the network communicator detecting the network communication transmitted on the home network, attempt to identify a device identifier of the requesting device from the table of device identifiers and respective media access control addresses based on a media access control address of the requesting device; and

in response to a failure to identify the device identifier, prompt the panelist to provide a device identifier for the unidentified device; and

a communications data storer to;

store data identifying the network communication in association with at least one of the device identifier or the media access control address in a network communications data store when the device identifier is identified, and

store the data identifying the network communication in association with the media access control address when the device identifier is not identified.

2. The network communications monitor as described in claim 1, further including a communications transmitter to transmit the data identifying the network communication to an audience measurement entity.

3. The network communications monitor as described in claim 1, further including a device information receiver to receive an association of the media access control address and the device identifier.

4. The network communications monitor as described in claim 1, wherein the communications processor is to identify the media access control address of the requesting device by using an address resolution protocol table.

5. A method of identifying a media presentation device, the method comprising:

establishing a table of device identifiers and respective media access control addresses corresponding to devices on a home network, the device identifiers provided by a panelist associated with the home network during a registration process;

monitoring, by executing an instruction with a processor of a network communications monitor, the home network for a network communication sent by a requesting device separate from the network communications monitor, the network communication having a destination other than the network communications monitor, the network communications monitor installed in the home network associated with a panelist home;

attempting to identify a device identifier of the requesting device from the table of device identifiers and respective media access control addresses based on a media access control address of the requesting device, the device identifier different from the media access control address;

in response to a failure to identify the device identifier, prompting, by executing an instruction with the processor, the panelist to provide the device identifier for the requesting device; and

transmitting data identifying the network communication and the device identifier to an audience measurement entity.

6. The method as described in claim 5, wherein the identifying of the media access control address of the requesting device is performed using an address resolution protocol table.

7. The method as described in claim 5, wherein the requesting device is associated with a local area network.

8. The method as described in claim 5, further including attempting to identify at least one of a make or a model of the requesting device, wherein the prompting is to question the panelist concerning an addition of the requesting device having the at least one of the make or the model to the home network.

9. The method as described in claim 5, further including storing the media access control address in association with the device identifier.

10. The method as described in claim 5, further including, in response to the failure to identify the device identifier, storing data identifying the network communication in association with the media access control address.

11. The method as described in claim 5, wherein the table of device identifiers and respective media access control addresses corresponding to devices on the home network is stored in a memory of the network communications monitor.

12. A tangible machine readable storage disk or storage device comprising instructions which, when executed, cause a network communications monitor to at least:

establish a table of device identifiers and respective media access control addresses corresponding to devices on a home network, the device identifiers provided by a panelist associated with the home network during a registration process;

monitor the home network for a network communication sent by a requesting device separate from the network communications monitor, the network communication having a destination other than the network communications monitor, the network communications monitor installed in the home network associated with a panelist home;

attempt to identify a device identifier of the requesting device from the table of device identifiers and respective media access control addresses based on a media access control address of the requesting device, the device identifier different from the media access control address;

in response to a failure to identify the device identifier, prompt the panelist to provide the device identifier for the requesting device; and

transmit data identifying the network communication and the device identifier to an audience measurement entity.

13. The tangible machine readable storage disk or storage device as described in claim 12, wherein the identifying of the media access control address of the requesting device is performed using an address resolution protocol table.

14. The tangible machine readable storage disk or storage device as described in claim 12, wherein the requesting device is associated with a local area network.

15. The tangible machine readable storage disk or storage device as described in claim 12, wherein the instructions, when executed, further cause the network communications monitor to attempt to identify at least one of a make or a model of the requesting device, wherein the prompting is to question the panelist concerning an addition of the requesting device having the at least one of the make or the model to the home network.

16. The tangible machine readable storage disk or storage device as described in claim 12, wherein the instructions, when executed, further cause the network communications monitor to store the media access control address in association with the device identifier.

17. The tangible machine readable storage disk or storage device as described in claim 12, wherein the instructions, when executed, further cause the network communications monitor to, in response to the failure to identify the device identifier, store data identifying the network communication in association with the media access control address.

18. The tangible machine readable storage disk or storage device as described in claim 12, wherein the instructions, when executed, further cause the network communications monitor to store the table of device identifiers and respective media access control addresses corresponding to devices on the home network in a memory of the network communications monitor.