Degree of separation for media artifact discovery

• US 10,289,749 B2
• Filed: 08/29/2007
• Issued: 05/14/2019
• Est. Priority Date: 08/29/2007
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Payton, Tirrell
• Primary Examiner(s): Ng, Amy
• Assistant Examiner(s): Wong, William
• Application Number:
  US11/897,051
• Publication Number:
  US 20090063973A1
• Time in Patent Office: 4,276 Days
• Field of Search: 715745, 715708, 707728, 707732, 707748-751
• CPC Class Codes: A61L 2300/204 with nitrogen-containing functional groups, e.g. aminoxides, nitriles, guanidines
• CPC Class Codes: A61L 2300/404 Biocides, antimicrobial agents, antiseptic agents
• CPC Class Codes: A61L 2300/416 Anti-neoplastic or anti-proliferative or anti-restenosis or anti-angiogenic agents, e.g. paclitaxel, sirolimus
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents

Abstract

Methods and apparatus, including computer program products, for degree of separation for media artifact discovery. A method includes visually highlighting a media artifact on a Web page in response to a user'"'"'s media preferences and how distant from a core range of media preferences the user wants to engage more media, and generating for display to the user additional information and resources about the visually highlighted media artifact and how the visually highlighted media artifact relates to the core range of media preferences in response to a user action.

Claims

1. A method comprising:

communicating, by a computing device, media preferences of a particular user to a server, said communicating causing said media preferences to be stored in storage on a network, said media preferences comprising core preferences and at least one numerical indicator indicating a degree of separation that defines how far out additional media is to be identified from the core preferences;

loading, by the computing device, a web page;

executing, upon said loading of the web page by the computing device, a helper application, said executing of the helper application causing the computing device to retrieve said stored media preferences over the network, said executing of the helper application further comprising parsing, via the helper application, said web page, and based on said parsing, identifying content included on said web page, said executing of the helper application further comprising comparing said content to said retrieved media preferences, and based on said comparing, identifying at least one item within said content of the web page as a media artifact;

modifying, via helper application executing on the computing device, said web page based on said identifying of the media artifact, said modifying comprising embedding scripting object code into code of the web page that interacts with a document object model (DOM) of the web page, said modifying causing a visible alteration of the web page comprising modifying a display of the media artifact on the web page based on the embedding of the scripting object code, wherein said visible alteration comprises visually highlighting, underlining, or bolding the media artifact;

receiving, via the computing device, a selection of the displayed media artifact, wherein the selection comprises a user action to the displayed media artifact;

communicating, via the helper application executing on computing device, to the server over the network, a search for additional content based on the media artifact and the media preferences; and

receiving and displaying in a window related to the media artifact, via the computing device, said additional content and an indication as to how far out the additional content is from the core preferences in response to the selection.

2. The method of claim 1 wherein the media artifact is selected from the group consisting of movie titles, actors, audio artists, album titles, publications, song titles and singers.

3. The method of claim 1 wherein said visible alteration comprises visually highlighting the media artifact.

4. The method of claim 3 wherein said visible alteration comprises underlining the media artifact.

5. The method of claim 3 wherein said visible alteration comprises bolding the media artifact.

6. The method of claim 1 wherein the core preferences are selected from the group consisting of preferred movie titles, preferred actors, preferred audio artists, preferred album titles, preferred publications, preferred song titles and preferred singers.

7. The method of claim 1 wherein a core range of media preferences comprises a numerical indication representing a range of information that is tangential to a core preference.

8. The method of claim 1, further comprising:

matching the media artifact against the core preferences and the at least one numerical indicator with data in a store of media artifact information, the matching comprising identifying one or more relationships between the media artifact against the core preferences, the at least one numerical indicator and the data in the store.

9. The method of claim 1 further comprising displaying additional information and resources about a visually highlighted media artifact and how the visually highlighted media artifact relates to the media preferences in a pop-up window.

10. The method of claim 9 further comprising:

visually highlighting a media artifact in the pop-up window in response to the core preferences and how far out additional media is to be identified from the core preferences; and

generating, for display to the user, additional information and resources about the visually highlighted media artifact in the pop-up window and how the visually highlighted media artifact in the pop-up window relates to the media preferences in response to a user action.

11. The method of claim 10 further comprising displaying the generated additional information and resources about the visually highlighted media artifact in the pop-up window and how the visually highlighted media artifact in the pop-up window relates to the media preferences in a second pop-up window.

12. The method of claim 1 wherein the selection comprises user action selected from the group consisting of mouse movement, mouse clicking, keyboard input and touch input.

13. A non-transitory computer-readable storage medium tangibly encoded with a computer program product, that when executed by a processor associated with a computing device, performs a method comprising:

communicating, by the computing device, a media preferences of a particular user to a server, said communicating causing said media preferences to be stored in storage on a network, said media preferences comprising core preferences and at least one numerical indicator indicating a degree of separation that defines how far out additional media is to be identified from the core preferences;

loading, by the computing device, a web page;

executing, upon said loading of the web page by the computing device, a helper application, said executing of the helper application causing the computing device to retrieve said stored media preferences over the network, said executing of the helper application further comprising parsing, via the helper application, said web page, and based on said parsing, identifying content included on said web page, said executing of the helper application further comprising comparing said content to said retrieved media preferences, and based on said comparing, identifying at least one item within said content of the web page as a media artifact;

modifying, via helper application executing on the computing device, said web page based on said identifying of the media artifact, said modifying comprising embedding scripting object code into code of the web page that interacts with a document object model (DOM) of the web page, said modifying causing a visible alteration of the web page comprising modifying a display of the media artifact on the web page based on the embedding of the scripting object code, wherein said visible alteration comprises visually highlighting, underlining, or bolding the media artifact;

receiving, via the computing device, a selection of the displayed media artifact, wherein the selection comprises a user action to the displayed media artifact;

communicating, via the helper application executing on computing device, to the server over the network, a search for additional content based on the media artifact and the media preferences; and

receiving and displaying in a window related to the media artifact, via the computing device, said additional content and an indication as to how far out the additional content is from the core preferences in response to the selection.

14. The non-transitory computer-readable storage medium of claim 13 wherein the media artifact is selected from the group consisting of movie titles, actors, audio artists, album titles, publications, song titles and singers.

15. The non-transitory computer-readable storage medium of claim 13 wherein said visible alteration comprises visually highlighting the media artifact.

16. The non-transitory computer-readable storage medium of claim 13 wherein the core preferences are selected from the group consisting of preferred movie titles, preferred actors, preferred audio artists, preferred album titles, preferred publications, preferred song titles and preferred singers.

17. The non-transitory computer-readable storage medium of claim 13 wherein a core range of media preferences comprises a numerical indication representing a range of information that is tangential to a core preference.

18. The non-transitory computer-readable storage medium of claim 13, further comprising:

matching the media artifact against the core preferences and the at least one numerical indicator with data in a store of media artifact information, the matching comprising identifying one or more relationships between the media artifact against the core preferences, the at least one numerical indicator and the data in the store.

19. The non-transitory computer-readable storage medium of claim 13 further comprising:

displaying the additional information and resources about a visually highlighted media artifact and how the visually highlighted media artifact relates to the media preferences in a pop-up window.

20. The non-transitory computer-readable storage medium of claim 19 further comprising:

visually highlighting a media artifact in the pop-up window in response to the core preferences and how far out additional media is to be identified from the core preferences; and

generating for display to the user additional information and resources about the visually highlighted media artifact in the pop-up window and how the visually highlighted media artifact in the pop-up window relates to the media preferences in response to a user action.

21. The non-transitory computer-readable storage medium of claim 20 further comprising:

displaying the generated additional information and resources about the visually highlighted media artifact in the pop-up window and how the visually highlighted media artifact relates in the pop-up window to the media preferences in a second pop-up window.

22. The non-transitory computer-readable storage medium of claim 13 wherein the selection comprises a user action selected from the group consisting of mouse movement, mouse clicking, keyboard input and touch input.