Device for providing keyword advertising, method for providing such keyword advertising, and recording medium on which is recorded a program for executing same

• US 10,290,024 B2
• Filed: 03/21/2012
• Issued: 05/14/2019
• Est. Priority Date: 10/11/2011
• Status: Active Grant

• Current Assignee: Eleven Street Co., Ltd.
• Original Assignee: Eleven Street Co., Ltd.
• Inventors: Kim, Shin Myung
• Primary Examiner(s): Brown, Luis A
• Application Number:
  US14/350,270
• Publication Number:
  US 20140229283A1
• Time in Patent Office: 2,610 Days
• Field of Search: 705 1454, 705 1471, 705 1469, 705 1455, 705 1449
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A device for providing keyword advertising capable of efficiently setting advertising costs, when providing keyword advertising via a network; a method for providing such keyword advertising; and a recording medium on which is recorded a program for executing same are provided. Billing is executed based on a final-bid price by one or more advertiser requesting to bid for specific keyword advertising but also by: confirming the bid time of each advertiser and setting a final-bid raking based on the bid amount; setting a final-bid ranking, that is based on the bid time, for advertisers who submitted the same bid amount; and setting, as the final-bid price of each advertiser, a monetary amount with a high pre-set amount vis-à-vis bids of advertisers entering final-bid in lower ranking based on the set final-bid ranking.

Claims

1. A keyword advertising providing method performed by a keyword advertising providing device for communicating between one or more advertiser terminals and one or more user terminals over a network, the keyword advertising providing device including one or more integrated logic circuits to execute the keyword advertising providing method comprising:

receiving a request, by each of one or more advertisers, for a bid on specific keyword advertising from each of the one or more advertiser terminals;

receiving a bid price on the keyword advertising from the each of the one or more advertiser terminals;

checking a bid time when the bid price is received;

setting a final-bid ranking for each advertiser in order of higher bid price and earlier bid time;

setting, as a final-bid price for the specific keyword used for advertising, a price obtained by adding a preset price to a bid price proposed by an advertiser ranked directly below each advertiser, when there is an advertiser ranked directly below another advertiser, based on the final-bid ranking of each advertiser;

transmitting a signal for advertising information of each advertiser to each user terminal according to the final-bid ranking;

detecting a number of clicks by user inputs on the advertisement information of each advertiser;

calculating an advertising cost to each advertiser for their respective advertising information based on the final-bid price and the detected number of clicks by user inputs on the advertising information of each advertiser; and

outputting the respective advertising cost to each advertiser;

wherein when only one advertiser has requested a bid on the specific keyword advertising, a preset lowest bid price is set as the final-bid price,

wherein when the advertiser places a rebid at the same price, the keyword advertising providing device updates the bid time to a rebid time, and

wherein the setting of the final-bid ranking comprises grouping advertisers who have proposed the same bid price into one bid group to set the same final-bid price to the advertisers grouped into one bid group.

2. A non-transitory computer readable recording medium having a program recorded therein, the program causing one or more integrated logic circuits included in a computer to execute:

receiving a request, by each of one or more advertisers, for a bid on specific keyword advertising from each of one or more advertiser terminals;

receiving a bid price on the keyword advertising from the each of the one or more advertiser terminals;

checking a bid time when the bid price is received;

setting a final-bid ranking for each advertiser in order of higher bid price and earlier bid time;

setting, as a final-bid price for the specific keyword used for advertising, a price obtained by adding a preset price to a bid price proposed by an advertiser ranked directly below each advertiser, when there is an advertiser ranked directly below another advertiser, based on the final-bid ranking of each advertiser;

transmitting a signal for advertising information of each advertiser to each user terminal according to the final-bid ranking;

detecting a number of clicks by user inputs on the advertisement information of each advertiser;

calculating an advertising cost to each advertiser for their respective advertising information based on the final-bid price and the detected number of clicks by user inputs on the advertising information of each advertiser; and

outputting the respective advertising cost to each advertiser;

wherein when only one advertiser has requested a bid on the specific keyword advertising, set a preset lowest bid price as the final-bid price,

wherein when the advertiser places a rebid at the same price, the keyword advertising providing device updates the bid time to a rebid time, and

wherein the setting of the final-bid ranking comprises grouping advertisers who have proposed the same bid price into one bid group to set the same final-bid price to the advertisers grouped into one bid group.