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Website augmentation including conversion of regional content

  • US 10,296,968 B2
  • Filed: 01/08/2013
  • Issued: 05/21/2019
  • Est. Priority Date: 12/07/2012
  • Status: Active Grant
First Claim
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1. A computer system, comprising:

  • a first network connection to establish a first communication with a vendor server, the first network connection being distinct from a previously established consumer computer-to-vendor server network connection;

    a second network connection to establish a second communication with a consumer computer, the second network connection being distinct from the previously established consumer computer-to-vendor server network connection;

    a monitoring component, executed by at least one processor, to monitor a geocoded indicator received from the consumer computer, the geocoded indicator associated with first regional purchasing information web content generated by the vendor server for the consumer computer;

    the monitoring component is further configured to;

    compare the received geocoded indicator to a default geocoded indicator of the vendor server; and

    determine whether the geocoded indicator is associated with a region different from a region of the default geocoded indicator;

    a converting component, executed by the at least one processor, to convert at least one portion of the first regional purchasing information web content associated with a first geographic area into second regional purchasing information web content associated with a second geographic area, in response to;

    (a) determining that the region of the geocoded indicator is different from the region of the default geocoded indicator; and

    (b) detecting one or more items of predetermined executable content of the first regional purchasing information web content corresponding to shipping functions, presented via a user interface of a display device, pertaining to delivery options, of one or more items, associated with the first geographic area; and

    a physical transmitter to transmit, via the second network connection, the second regional purchasing information web content to the consumer computer, the transmitting causes the consumer computer to display a web page of the vendor server that is integrated with the second regional purchasing information.

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