Associating an indication of user emotional reaction with content items presented by a social networking system

• US 10,298,534 B2
• Filed: 11/26/2014
• Issued: 05/21/2019
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Rubinstein, Yigal Dan, Doshi, Abhishek, Ebberson, Reshma Khilnani, Gleason, Cole
• Primary Examiner(s): Ebersman, Bruce I
• Application Number:
  US14/555,506
• Publication Number:
  US 20150088699A1
• Time in Patent Office: 1,637 Days
• Field of Search: 705 27
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: G06F 3/041 Digitisers, e.g. for touch screens or touch pads, characterised by the transducing means
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G09G 5/00 Control arrangements or circuits for visual indicators common to cathode-ray tube indicators and other visual indicators image data processing or generation, in general G06T
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: Y10S 715/977 Dynamic icon, e.g. animated or live action

Abstract

A social networking system user may associate a graphical element representing the user'"'"'s emotional reaction with a content item presented by the social networking system. The user is presented with one or more graphical elements maintained by the social networking system and selects a graphical element for associating with the content item. If certain graphical elements are selected, the social networking system prompts the user for compensation or requests compensation from an entity associated with the selected graphical element. The selected graphical element is associated with the content item and a connection, or other information, between the user and the object identifying the selected graphical element is stored by the social networking system. The selected graphical element may be displayed with the content item to the user and to other users connected to the user.

Claims

1. A non-transitory computer readable medium configured to store instructions, the instructions when executed by a processor cause the processor to:

store one or more graphical elements in a social networking system, each graphical element providing a visual representation of an emotional state associated with a user;

present content items to a viewing user of the social networking system;

receive a request from the viewing user to associate a graphical element with a selected content item from the presented content items;

retrieve one or more graphical elements eligible to be used by the viewing user;

present the retrieved one or more graphical elements to the viewing user;

receive a selection of a selected graphical element from the one or more graphical elements from the viewing user;

prompt the viewing user for payment information associated with the selected graphical element;

associate the selected graphical element with the content item when payment information is received; and

display the selected graphical element along with the content item to one or more additional users of the social networking system connected to the viewing user and viewing the selected content item.

2. The non-transitory computer readable medium of claim 1, wherein the instructions for retrieving one or more graphical elements eligible to be used by the viewing user cause the processor to:

retrieve one or more graphical elements for which the social networking system previously received payment information from the viewing user.

3. The non-transitory computer readable medium of claim 2, wherein the instructions for retrieving one or more graphical elements eligible to be used by the viewing user further cause the processor to:

retrieve one or more graphical elements for which the social networking system does not require payment information.

4. The non-transitory computer readable medium of claim 1, wherein the instructions for associating the selected graphical element with the content item when payment information is received cause the processor to:

associate the selected graphical element with the content item when a portion of the payment information is received from an entity associated with the selected graphical element and a remaining portion of the payment information is received from the viewing user.

5. The non-transitory computer readable medium of claim 1, wherein the instructions for associating the selected graphical element with the content item when payment information is received cause the processor to:

associate the selected graphical element with the content item when the payment information is received from an entity associated with the selected graphical element.

6. The non-transitory computer readable medium of claim 1, wherein the instructions for associating the selected graphical element with the content item when payment information is received cause the processor to:

associate the selected graphical element with the content item when the payment information is received from the viewing user.

7. The non-transitory computer readable medium of claim 1, wherein the instructions for displaying the selected graphical element along with the content item to one or more additional users of the social networking system connected to the viewing user and viewing the content item cause the processor to:

display the selected graphical element and an identifier of the viewing user to the one or more additional users of the social networking system connected to the viewing user along with the selected content item.

8. The non-transitory computer readable medium of claim 1, further comprising instructions that when executed by the processor, cause the processor to:

store a connection between the viewing user and the content item, the connection identifying the selected graphical element.

9. The non-transitory computer readable medium of claim 1, wherein the content items comprise one or more stories describing actions of other social networking system users connected to the viewing user.

10. A non-transitory computer readable medium configured to store instructions, the instructions when executed by a processor cause the processor to:

store one or more graphical elements in a social networking system, each graphical element providing a visual representation of an emotional state associated with a user;

present content items to a viewing user of the social networking system;

receive a request from the viewing user to associate an graphical element with a selected content item from the presented content items;

retrieve one or more graphical elements eligible to be used by the viewing user;

identify one or more of the retrieved one or more graphical elements associated with information included in the selected content item;

present the identified one or more graphical elements to the viewing user;

receive a selection of a selected graphical element from the identified one or more graphical elements from the viewing user; and

store information identifying the viewing user, the selected graphical element, and the content item in the social networking system.

11. The non-transitory computer readable medium of claim 10, wherein the instructions for retrieving one or more graphical elements eligible to be used by the viewing user cause the processor to:

retrieve one or more graphical elements for which the social networking system previously received payment information from the viewing user.

12. The non-transitory computer readable medium of claim 11, wherein the instructions for retrieving one or more graphical elements eligible to be used by the viewing user further cause the processor to:

retrieve one or more graphical elements for which the social networking system does not require payment information.

13. The non-transitory computer readable medium of claim 10, further comprising instructions that when executed by the processor, cause the processor to:

display the selected graphical element and an identifier of the viewing user to one or more additional users of the social networking system connected to the viewing user and viewing the selected content item.

14. The non-transitory computer readable medium of claim 10, wherein the instructions for receiving the selection of the selected graphical element from the identified one or more graphical elements from the viewing user cause the processor to:

determine whether to request compensation from the viewing user based on the selected graphical element; and

request payment information from the viewing user if compensation is determined to be requested.

15. A non-transitory computer readable medium configured to store instructions, the instructions when executed by a processor cause the processor to:

store one or more graphical elements in a social networking system, each graphical element providing a visual representation of an emotional state associated with a user;

present one or more content items to a viewing user of the social networking system;

receive a request from the viewing user to associate an graphical element with a selected content item from the presented content items;

present one or more of the stored graphical elements to the viewing user;

receive a selection of a selected graphical element from the presented one or more graphical elements from the viewing user;

associate the selected graphical element with the content item when payment information is received; and

display the selected graphical element along with the content item to one or more additional users of the social networking system connected to the viewing user and viewing the selected content item.

16. The non-transitory computer readable medium of claim 15, wherein the instructions for presenting one or more of the stored graphical elements to the viewing user cause the processor to:

retrieve one or more graphical elements eligible to be used by the viewing user;

select a group of the one or more graphical elements eligible to be used by the viewing user; and

present the group of the one or more graphical elements to the viewing user.

17. The non-transitory computer readable medium of claim 15, wherein the instructions for presenting one or more of the stored graphical elements to the viewing user cause the processor to:

retrieve one or more graphical elements for which the social networking system previously received payment information from the viewing user.

18. The non-transitory computer readable medium of claim 17, wherein the instructions for presenting one or more of the stored graphical elements to the viewing user further cause the processor to:

retrieve one or more graphical elements for which the social networking system does not require payment information.

19. The non-transitory computer readable medium of claim 15, wherein the instructions for receiving the selection of the selected graphical element from the presented one or more graphical elements from the viewing user cause the processor to:

determine whether the social networking system requires compensation to associate the selected graphical element with the content item; and

responsive to determining the social networking system requires compensation to associate the selected graphical element with the content item, request payment information from the viewing user.