Methods and apparatus to estimate demographics of a household
First Claim
1. A system to determine demographics for non-panelist households, the system comprising:
- first means for collecting;
a first quantity of temporally-mapped panelist demographic distribution data occurring during and associated with a first tuning event of a set-top box of a first one of the non-panelist households, the first quantity of temporally-mapped panelist demographic distribution data including (a) a first probability that the first tuning event is associated with a first demographic constraint and (b) a second probability that the first tuning event is associated with a second demographic constraint; and
a second quantity of temporally-mapped panelist demographic distribution data occurring during and associated with a second tuning event of the set-top box of the first one of the non-panelist households, the second quantity of temporally-mapped panelist demographic distribution data including (a) a third probability that the second tuning event is associated with the first demographic constraint and (b) a fourth probability that the second tuning event is associated with the second demographic constraint;
second means for calculating a first demographic constraint average and a second demographic constraint average in connection with the first and second tuning events, the first and second demographic constraint averages based on the first and second quantities of temporally-mapped panelist demographic distribution data, the second means to reduce a quantity of panelist data retrieved from a computer memory;
third means for determining;
a first score of the first one of the non-panelist households being associated with the first demographic constraint, the first score based on the first demographic constraint average and the first probability that the first tuning event is associated with the first demographic constraint; and
a second score of the first one of the non-panelist households being associated with the second demographic constraint, the second score based on the second demographic constraint average and the third probability that the second tuning event is associated with the second demographic constraint; and
fourth means for estimating a household characteristic of the first one of the non-panelist households based on the first score and the second score, the household characteristic including a number of members of the first one of the non-panelist households, the fourth means to produce ratings of presented media for a mixed audience of non-panelist and panelist households based on the household characteristic.
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Abstract
Methods and apparatus to estimate demographics of a household are disclosed. An example method to determine demographics for non-panelist households includes calculating a first demographic constraint average and a second demographic constraint average based on a first demographic distribution of a first tuning event of a household and a second demographic distribution of a second tuning event of the household. The household is a non-panelist household. The example method also includes, based on the first demographic constraint average, determining a first likelihood of the household being associated with a first demographic constraint. The example method also includes, based on the second demographic constraint average, determining a second likelihood of the household being associated with a second demographic constraint. The example method also includes estimating a household characteristic of the household based on the first likelihood and the second likelihood.
245 Citations
11 Claims
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1. A system to determine demographics for non-panelist households, the system comprising:
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first means for collecting; a first quantity of temporally-mapped panelist demographic distribution data occurring during and associated with a first tuning event of a set-top box of a first one of the non-panelist households, the first quantity of temporally-mapped panelist demographic distribution data including (a) a first probability that the first tuning event is associated with a first demographic constraint and (b) a second probability that the first tuning event is associated with a second demographic constraint; and a second quantity of temporally-mapped panelist demographic distribution data occurring during and associated with a second tuning event of the set-top box of the first one of the non-panelist households, the second quantity of temporally-mapped panelist demographic distribution data including (a) a third probability that the second tuning event is associated with the first demographic constraint and (b) a fourth probability that the second tuning event is associated with the second demographic constraint; second means for calculating a first demographic constraint average and a second demographic constraint average in connection with the first and second tuning events, the first and second demographic constraint averages based on the first and second quantities of temporally-mapped panelist demographic distribution data, the second means to reduce a quantity of panelist data retrieved from a computer memory; third means for determining; a first score of the first one of the non-panelist households being associated with the first demographic constraint, the first score based on the first demographic constraint average and the first probability that the first tuning event is associated with the first demographic constraint; and a second score of the first one of the non-panelist households being associated with the second demographic constraint, the second score based on the second demographic constraint average and the third probability that the second tuning event is associated with the second demographic constraint; and fourth means for estimating a household characteristic of the first one of the non-panelist households based on the first score and the second score, the household characteristic including a number of members of the first one of the non-panelist households, the fourth means to produce ratings of presented media for a mixed audience of non-panelist and panelist households based on the household characteristic. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification