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System for addressing on-demand TV program content on TV services platform of a digital TV services provider

  • US 10,341,699 B2
  • Filed: 06/29/2018
  • Issued: 07/02/2019
  • Est. Priority Date: 07/30/2004
  • Status: Expired due to Fees
First Claim
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1. A method for receiving, via a closed system, video content to be viewed on a subscriber device, having a tuner, associated with a subscriber of a video-on-demand system using a hierarchically arranged interactive electronic program guide, comprising:

  • (a) transmitting, from the subscriber device to a television service platform, a request by the subscriber to log in to the video-on-demand system;

    (b) generating, by the subscriber device in response to a first request by the subscriber after logging in to the video-on-demand system, the interactive electronic program guide to be presented to the subscriber as a templatized video-on-demand display on a display for the subscriber device to access video-on-demand programs previously stored on a video server associated with a television service provider in a digital video format as part of the video-on-demand system, wherein the subscriber device has access to a plurality of different display templates for use with the interactive electronic program guide, and wherein the interactive electronic program guide enables the subscriber using the subscriber device to navigate in a drill-down manner through titles by category information in order to locate a first of the titles whose associated video content is desired for viewing on the subscriber device using the same category information in metadata associated with the video content,wherein the navigating through the titles in a drill-down manner comprises navigating from a first level of a hierarchical structure of the interactive electronic program guide to a second level of the hierarchical structure of the interactive electronic program guide to locate a first title;

    (c) tracking, at the subscriber device, navigation data related to a navigation path taken by the subscriber in navigating through the interactive electronic program guide in the drill-down manner to select the video-on-demand programs for viewing, including the first title and the category information associated with the first title;

    (d) providing, by the subscriber device to a profiling system, the tracked navigation data for the subscriber for preparing subscriber profile data, wherein the subscriber profile data is to be provided to a targeting system to generate feedback data as to subscriber preferences based at least on the subscriber profile data; and

    (e) generating, by the subscriber device in response to a second request by the subscriber, an updated interactive electronic program guide to be displayed to the subscriber on the templatized video-on-demand display on the display of the subscriber device, wherein the updated interactive electronic program guide is prepared based on the feedback data from the targeting system, and wherein the generation of the updated interactive electronic program guide comprises obtaining, via an application program interface of the television service provider, the titles and the category information associated with the titles for the video-on-demand programs to populate the updated interactive electronic program guide;

    wherein the templatized video-on-demand display has been generated in a plurality of layers, comprising;

    (a) a first layer comprising a background screen to provide at least one of a basic color, logo, or graphical theme to display;

    (b) a second layer comprising a particular display template from the plurality of different display templates layered on the background screen, wherein the particular display template comprises one or more reserved areas that are reserved for displaying content provided by a different layer of the plurality of layers; and

    (c) a third layer comprising reserved area content generated using the received video content, the associated metadata, and an associated plurality of images to be displayed in the one or more reserved areas in the particular display template as at least one of text, an image, a navigation link, and a button;

    wherein a first template of the plurality of different display templates is used as the particular display template for the templatized video-on-demand display for displaying the first level of the hierarchical structure of the interactive electronic program guide and wherein a second template of the plurality of different display templates is used as the particular display template for the templatized video-on-demand display for displaying the second level of the hierarchical structure of the interactive electronic program guide.

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