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Selectively emphasizing digital content

  • US 10,346,023 B2
  • Filed: 04/08/2014
  • Issued: 07/09/2019
  • Est. Priority Date: 02/27/2014
  • Status: Active Grant
First Claim
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1. A method comprising:

  • identifying a plurality of digital content items for presentation in a grid within a graphical user interface displayed on a client device, the grid comprising grid spaces defined by intersecting rows and columns where a given grid space comprises a preview of a digital content item from the plurality of digital content items;

    determining a score for each digital content item of the plurality of digital content items, wherein the score for a given digital content item corresponds to a predicted interest corresponding to the given digital content item;

    identifying a viewable range of digital content items from the plurality of digital content items, the viewable range of digital content items comprising a proper subset of consecutive digital content items from the plurality of digital content items defined by a number of digital content items currently displayed within the grid on a screen of the client device;

    determining, from the viewable range of digital content items, a digital content item having a highest score within the viewable range of digital content items;

    in response to determining the digital content item having the highest score within the viewable range of digital content items, emphasizing, by at least one processor and within the grid, a preview of the digital content item having the highest score within the viewable range of digital content items relative to previews of one or more other digital content items within the grid, wherein emphasizing the preview of the digital content item comprises enlarging the preview of the digital content item having the highest score within the viewable range of digital content items to occupy an area of two or more grid spaces of the grid;

    detecting, with respect to the graphical user interface of the client device, a scrolling input modifying a display of the viewable range of digital content items;

    identifying a second viewable range of digital content items from the plurality of digital content items, the second viewable range of digital content items comprising a second proper subset of consecutive digital content items from the plurality of digital content items, the second proper subset of consecutive digital content items comprising at least one digital content item from the plurality of digital content items outside the viewable range of digital content items;

    determining, from the second viewable range of digital content items, a second digital content item having a highest score within the second viewable range of digital content items; and

    in response to determining the second digital content item having the highest score within the second viewable range of digital content items, emphasizing, by the at least one processor and within the grid, a preview of the second digital content item having the highest score within the second viewable range of digital content items relative to previews of one or more other digital content items within the grid.

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