Data source attribution system

• US 10,346,487 B2
• Filed: 05/14/2015
• Issued: 07/09/2019
• Est. Priority Date: 10/02/2008
• Status: Active Grant

• Current Assignee: LiveRamp, Inc. (LiveRamp Holdings, Inc.)
• Original Assignee: LiveRamp, Inc. (LiveRamp Holdings, Inc.)
• Inventors: Hoffman, Auren, Shah, Manish, Lizt, Jeremy, Sodera, Vivek
• Primary Examiner(s): Ly, Cheyne D
• Application Number:
  US14/712,802
• Publication Number:
  US 20150248493A1
• Time in Patent Office: 1,517 Days
• Field of Search: 707702
• CPC Class Codes: G06F 16/22 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A data attribution system uses a unique identifier (UID) that uniquely identifies a particular individual. A search is conducted of different data sources and, different types of profile information associated with the UID is extracted from the data sources. The different types of profile information associated with the same UID is aggregated together and displayed in a same screen presentation on a user interface.

Claims

1. A method for accumulating and displaying profile information, comprising:

conducting a search of a plurality of websites for a plurality of types of profile information associated with a particular person;

extracting any of the plurality of types of profile information comprising membership length of time information associated with the particular person identified on the plurality of websites;

determining a length of time the particular person has been a member of each of the plurality of websites and identifying a more reliable website from the more than one of the plurality of websites by identifying which of such websites the particular person has been a member for the longest length of time;

displaying, on a series of one or more web pages, only the profile information obtained from the more reliable of the websites from the plurality of websites; and

identifying in the series of one or more web pages which of the plurality of websites provided which of the plurality of types of profile information displayed on the series of one or more web pages.

2. The method of claim 1 further comprising:

displaying on the series of one or more web pages when the particular person last actively accessed the plurality of websites that supplied the plurality of types of profile information displayed on the series of one or more web pages.

3. The method according to claim 1 further comprising selectively preventing displaying selectable types of the profile information or identities of selectable websites from the plurality of websites that supplied the plurality of types of profile information.

4. A website including one or more processors, comprising:

an administration module configured to identify unique identifiers, wherein each unique identifier identifies a particular person;

a backend data indexer module configured to search for and extract a plurality of types of profile information comprising membership length of time information associated with the unique identifiers from a plurality of data sources;

a database system configured to accumulate and index the plurality of types of profile information extracted from the plurality of data sources; and

a user interface module configured to display together part or all of the plurality of types of accumulated profile information obtained from the plurality of data sources;

wherein the administration module is further configured to identify a length of time the particular person has been a member of each of the plurality of data sources and identifying a more reliable data source from the more than one of the plurality of data sources by identifying which of such data sources the particular person has been a member for a longest length of time; and

wherein the administration module is further configured to, where one of the plurality of types of profile information was obtained from more than one of the plurality of data sources, transmit only the profile information obtained from the more reliable data source from among the plurality of data sources.

5. The website of claim 4, wherein:

the indexer module is configured to include source identifiers with the plurality of types of information extracted that identify which of the plurality of data sources provided the plurality of types of information; and

the user interface module is configured to display the source identifiers together with the plurality of types of accumulated information on the user interface.

6. The apparatus according to claim 4 wherein at least some of the plurality of data sources are contained on a plurality of social websites and the indexer module is configured to automatically search the plurality of social websites to extract at least some of the plurality of types of profile information from personal profile data contained on the plurality of social websites.

7. The apparatus according to claim 6 wherein the indexer module is configured to extract at least some of the plurality of types of profile information from particular individuals associated with the unique identifiers.

8. The apparatus according to claim 4 wherein the administration module is configured to identify users who have accessed the plurality of types of profile information associated with the unique identifiers and display the users on the user interface.