Personalized bookmarks for social networking system actions based on user activity

• US 10,346,499 B2
• Filed: 02/10/2017
• Issued: 07/09/2019
• Est. Priority Date: 12/19/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Kao, Wayne, Zhang, Bo, Luu, Francis, Hua, Ming
• Primary Examiner(s): Arjomandi, Noosha
• Application Number:
  US15/430,382
• Publication Number:
  US 20170154120A1
• Time in Patent Office: 879 Days
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/9562 Bookmark management
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social networking system provides a personalized set of bookmarks to a user based on the user'"'"'s interactions with the bookmarks and/or the items associated with the bookmarks. The personalized set of bookmarks is grouped by category, and the categories are ordered in accordance with rankings for the categories. The rankings for the categories are determined based on the highest ranked item from each category of item, and the ranking of the items is determined based on the user'"'"'s interactions with the bookmarks and/or associated items.

Claims

1. A computer-implemented method comprising:

in response to a particular user of a social networking system requesting a page in the social networking system;

receiving a plurality of the particular user'"'"'s interactions with a plurality of items in the social networking system, each item associated with a category;

determining a type of interaction associated with each of the plurality of the particular user'"'"'s interactions;

ranking the items based on the particular user'"'"'s interactions with the items, the ranking for a given item based at least in part on the determined type of interaction with the item and a number of interactions the particular user has had with the given item;

for the particular user, ranking the categories based on the item rankings of the items within each category;

for the particular user, generating by the social networking system a bookmark link for each item, each bookmark link providing a direct link to the corresponding item in the social networking system; and

providing the requested page to the particular user, the page comprising a menu displaying the bookmark links grouped by category, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.

2. The method of claim 1, wherein each category is selected from the group consisting of favorite bookmarks, groups, applications and pages.

3. The method of claim 1, wherein the number of interactions the particular user has had with the given item is measured over a given period of time.

4. The method of claim 1, wherein the ranking of the items is further based on a duration of the interactions the particular user has had with the given item.

5. The method of claim 1, wherein if the number of interactions the particular user has had with the given item is low, a default ranking is assigned to the item.

6. The method of claim 1 wherein the ranking of the item decreases as the amount of time increases from the time elapsed since the particular user last interacted with the item.

7. The method of claim 1, wherein the ranking for at least one item is based at least in part on an amount of money a particular user has spent on goods or services offered by the item.

8. The method of claim 7, wherein the ranking for the item is increased proportionally to the amount of money the particular user spends in association with the item.

9. The method of claim 1, wherein the ranking for the items is based at least in part on popularity of the items among a group of users.

10. The method of claim 9, wherein the group of users is selected from the particular user'"'"'s friends, users who share a common characteristic with the particular user, or all users of the social networking system.

11. The method of claim 1, wherein an inadvertent interaction with an item by the particular user is not considered when determining the ranking of the item.

12. The method of claim 1, wherein the requested page is at least one of a home page, a photo album, a message page, an application page, or a profile page.

13. The method of claim 1, wherein bookmark links are generated periodically for the particular user.

14. The method of claim 1, further comprising determining a highest ranked item for each category, and ranking the categories based on the highest ranked item for each category, wherein a category associated with a higher ranked item is ranked more highly than a category associated with a lower ranked item.

15. The method of claim 1, wherein the categories are ranked based on the average rank of all of the items in each category.

16. The method of claim 1, wherein the determined type of user interaction corresponds to a score in a table of scores, the scores in the table of scores used for the ranking of the items.

17. A non-transitory computer readable storage medium storing one or more programs configured to be executed by a server system, the one or more programs comprising instructions for:

in response to a particular user of a social networking system requesting a page in the social networking system;

receiving a plurality of the particular user'"'"'s interactions with a plurality of items in the social networking system, each item associated with a category;

determining a type of interaction associated with each of the plurality of the particular user'"'"'s interactions;

ranking the items based on the particular user'"'"'s interactions with the items, the ranking for a given item based at least in part on the determined type of interaction with the item and a number of interactions the particular user has had with the given item;

for the particular user, ranking the categories based on the item rankings of the items within each category;

for the particular user, generating by the social networking system a bookmark link for each item, each bookmark link providing a direct link to the corresponding item in the social networking system; and

providing the request page to the particular user, the page comprising a menu displaying the bookmark links grouped by category, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.

18. A system comprising:

a processor; and

a non-transitory computer-readable storage medium coupled to the processor, the computer-readable storage medium having instructions encoded thereon that, when executed by the processor, cause the processor to;

in response to a particular user of a social networking system requesting a page in the social networking system;

receive a plurality of the particular user'"'"'s interactions with a plurality of items in the social networking system, each item associated with a category;

determine a type of interaction associated with each of the plurality of the particular user'"'"'s interactions;

rank the items based on the particular user'"'"'s interactions with the items, the ranking for a given item based at least in part on the determined type of interaction with the item and a number of interactions the particular user has had with the given item;

for the particular user, rank the categories based on the item rankings of the items within each category;

for the particular user, generate by the social networking system a bookmark link for each item, each bookmark link providing a direct link to the corresponding item in the social networking system; and

provide the request page to the particular user, the page comprising a menu displaying the bookmark links grouped by category, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.