Web-level engagement and analytics for the physical space

• US 10,349,236 B2
• Filed: 05/07/2012
• Issued: 07/09/2019
• Est. Priority Date: 10/31/2011
• Status: Active Grant

• Current Assignee: Intersection Media, LLC (Intersection Parent, Inc.)
• Original Assignee: Intersection Design and Technology, Inc. (Intersection Parent, Inc.)
• Inventors: O'Donnell, Colin, Rocamora, David, Ellenberg, Sholom
• Primary Examiner(s): Sefcheck, Gregory B
• Assistant Examiner(s): Ulysse, Jael M
• Application Number:
  US13/465,384
• Publication Number:
  US 20130107732A1
• Time in Patent Office: 2,619 Days
• Field of Search: 370252, 370259, 370338, 709203, 709217, 709218
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

According to one aspect, embodiments of the invention provide a system for providing user specific content, the system comprising a WIFI access node configured to be coupled to an external network and to receive a hardware address of at least one local mobile device attempting to connect to the external network via the WIFI access node, a content management system coupled to the WIFI access node, and a public channel coupled to the WIFI access node, wherein the content management system is configured to provide content related to a user of the at least one local mobile device to the public channel in response to the WIFI access node receiving the hardware address of the at least one local mobile device, and wherein the public channel is configured to display the content related to the user.

Claims

1. A system for providing user specific content, the system comprising:

a first wireless access node configured to;

couple to an external network; and

passively receive a first hardware address of a first local mobile device broadcast by the first local mobile device within range of the first wireless access node absent a communication channel being created between the first wireless access node and the first local mobile device subsequent to the first wireless access node passively receiving the first hardware address of the first local mobile device;

a second wireless access node configured to;

couple to the external network; and

passively receive the first hardware address of the first local mobile device broadcast by the first local mobile device within range of the second wireless access node absent a communication channel being created between the second wireless access node and the first local mobile device subsequent to the second wireless access node passively receiving the first hardware address of the first local mobile device;

a content management system coupled to the first wireless access node and the second wireless access node;

a first digital display coupled to the first wireless access node, the first digital display being separate from a first display of the first local mobile device and being in a vicinity of a first user of the first local mobile device at a first time; and

a second digital display coupled to the second wireless access node, the second digital display being separate from the first display of the first local mobile device and being in a vicinity of the first user of the first local mobile device at a second time subsequent to the first time;

wherein;

the content management system is configured to;

provide, at the first time, a first portion of content related to the first user of the first local mobile device to the first digital display in response to the first wireless access node passively receiving the first hardware address of the first local mobile device, wherein the first digital display is configured to display the first portion of the content, wherein providing the content comprises;

providing the content absent connection of the first local mobile device to the first wireless access node and the content management system; and

providing the content absent registration of the first local mobile device with the first wireless access node and the content management system;

determine that display of the content was interrupted subsequent to the first portion of the content being displayed on the first digital display and prior to a second portion of the content being displayed on the first digital display; and

provide, at the second time, the second portion of the content related to the first user to the second digital display in response to the second wireless access node passively receiving the first hardware address of the first local mobile device, wherein the second digital display is configured to display the second portion of the content, wherein providing the content comprises;

providing the content absent connection of the first local mobile device to the second wireless access node and the content management system; and

providing the content absent registration of the first local mobile device with the second wireless access node and the content management system.

2. The system of claim 1, wherein the first hardware address comprises a Media Access Control (MAC) address.

3. The system of claim 1, wherein the first digital display comprises a digital sign.

4. The system of claim 1, wherein the system further comprises a database coupled to the first wireless access node and wherein the first wireless access node is further configured, in response to receiving the first hardware address of the first local mobile device, to create a profile within the database associated with the first local mobile device.

5. The system of claim 4, wherein the first wireless access node is configured to include, in the profile associated with the first local mobile device, the first hardware address of the first local mobile device, a location of the first local mobile device, and a time at which the first wireless access node received the first hardware address of the first local mobile device.

6. The system of claim 5, wherein providing content related to the first user of the at least first local mobile device to the first digital display includes providing information associated with of the first hardware address of the first local mobile device, the location of the first local mobile device, and the time at which the first wireless access node received the first hardware address of the first local mobile device.

7. The system of claim 6, wherein the content management system is configured to retrieve the content from the database.

8. The system of claim 6, wherein the content management system is configured to retrieve the content from the external network.

9. The system of claim 6, wherein:

the first wireless access node is configured to include, in the profile associated with the first local mobile device, prior usage information associated with the first local mobile device; and

the content management system is configured to provide information associated with the prior usage information associated with the first local mobile device to the first digital display.

10. The system of claim 1, wherein:

the first wireless access node is configured to passively receive a second hardware address of a second local mobile device broadcast by the second local mobile device within range of the first wireless access node absent a communication channel being created between the first wireless access node and the second local mobile device subsequent to the first wireless access node passively receiving the second hardware address of the second local mobile device;

the content management system is configured to provide content related to a second user of the second local mobile device to the first digital display in response to the first wireless access node passively receiving the second hardware address of the second local mobile device, wherein providing the content related to the second user comprises;

providing the content related to the second user absent connection of the second local mobile device to the first wireless access node and the content management system; and

providing the content related to the second user absent registration of the second local mobile device with the first wireless access node and the content management system; and

the first digital display is separate from a second display of the second local mobile device, in a vicinity of the second user of the second local mobile device, divided into at least two segments, and configured to simultaneously display the content related to the first user in a first segment of the first digital display and the content related to the second user in a second segment of the first digital display.

11. The system of claim 1, wherein:

the first wireless access node is configured to passively receive a second hardware address of a second local mobile device broadcast by the second local mobile device within range of the first wireless access node absent a communication channel being created between the first wireless access node and the second local mobile device subsequent to the first wireless access node passively receiving the second hardware address of the second local mobile device;

the content management system is configured to provide the content to the first digital display in response to the first wireless access node passively receiving the first hardware address of the first local mobile device and the second hardware address of the second local mobile device, wherein the content is of common interest to the first user of the first local mobile device and a second user of the second local mobile device, wherein providing the content comprises;

providing the content absent connection of the second local mobile device to the first wireless access node and the content management system; and

providing the content absent registration of the second local mobile device with the first wireless access node and the content management system; and

the first digital display is separate from a second display of the second local mobile device, in a vicinity of the second user of the second local mobile device, and configured to display the content of common interest to the first user and the second user.

12. A method for providing user specific content, the method comprising acts of:

passively receiving wirelessly, with a first server, a hardware address of at least one mobile device which is broadcast by the at least one mobile device within a proximity of the first server absent a communication channel being created between the first server and the at least one mobile device subsequent to the first server passively receiving wirelessly the hardware address of the at least one mobile device;

retrieving, with a content management system, in response to the first server passively receiving the hardware address of the at least one mobile device, a first portion of content associated with a user of the at least one mobile device absent registration of the at least one mobile device to the first server and the content management system;

providing, at a first time, absent connection of the at least one mobile device to the first server and the content management system, the first portion of the content to the user of the at least one mobile device via a first digital display that is separate from a display of the at least one mobile device and is in a vicinity of the user of the at least one mobile device at the first time, wherein the first digital display is configured to display the first portion of the content;

determining that display of the content was interrupted subsequent to the first portion of the content being displayed on the first digital display and prior to a second portion of the content being displayed on the first digital display;

passively receiving wirelessly, with a second server, the hardware address of the at least one mobile device which is broadcast by the at least one mobile device within a proximity of the second server absent a communication channel being created between the second server and the at least one mobile device subsequent to the second server passively receiving wirelessly the hardware address of the at least one mobile device;

retrieving, with the content management system, in response to the second server passively receiving the hardware address of the at least one mobile device, the second portion of the content associated with the user of the at least one mobile device absent registration of the at least one mobile device to the second server and the content management system; and

providing, at a second time subsequent to the first time, absent connection of the at least one mobile device to the second server and the content management system, the second portion of the content to the user of the at least one mobile device via a second digital display that is separate from a display of the at least one mobile device and is in a vicinity of the user of the at least one mobile device at the second time, wherein the second digital display is configured to display the second portion of the content.

13. The method of claim 12, further comprising:

recording, with the first server, absent connection of the at least one mobile device to the first server, the hardware address, a location of the at least one mobile device, and a time at which the first server passively received the hardware address, in a database; and

retrieving the first portion of the content based on at least one of the received hardware address, the location of the user, and the time at which the hardware address was received.

14. The method of claim 13, further comprising retrieving the first portion of the content from at least one of the database or an external network.

15. The method of claim 12, wherein retrieving the second portion of the content comprises retrieving prior usage information associated with the at least one mobile device.

16. A system for providing user specific content, the system comprising:

a first server configured to;

couple to an external network; and

passively receive a hardware address of a first local mobile device broadcast by the first local mobile device within proximity of the first server absent a communication channel being created between the first server and the first local mobile device subsequent to the first server passively receiving the hardware address of the first local mobile device;

a first digital display coupled to the first server, the first digital display being separate from a display of the first local mobile device and being in a vicinity of a user of the first local mobile device at a first time;

a second server configured to;

couple to the external network; and

passively receive the hardware address of the first local mobile device broadcast by the first local mobile device within proximity of the second server absent a communication channel being created between the second server and the first local mobile device subsequent to the second server passively receiving the hardware address of the first local mobile device;

a second digital display coupled to the second server, the second digital display being separate from a display of the first local mobile device and being in a vicinity of the user of the first local mobile device at a second time subsequent to the first time; and

a content management system configured to;

provide, at the first time, absent connection of the first local mobile device to the first server and to the content management system, and absent registration of the first local mobile device to the first server and to the content management system, a first portion of user specific content to the first digital display in response to the first server passively receiving the hardware address;

determine that display of the user specific content was interrupted subsequent to the first portion of the user specific content being displayed on the first digital display and prior to a second portion of the user specific content being displayed on the first digital display; and

provide, at the second time, absent connection of the first local mobile device to the second server and to the content management system, and absent registration of the first local mobile device to the second server and to the content management system, the second portion of the user specific content to the second digital display in response to the second server passively receiving the hardware address.

17. The system of claim 16, wherein the content management system is configured to determine the user specific content based on at least one of an identification of the first local mobile device, a location of the first local mobile device, and a time at which the first server received the hardware address of the first local mobile device.

18. The system of claim 17, wherein the content management system is configured to determine the user specific content based on a discovery pattern associated with at least one of the identification the first local mobile device, the location of the first local mobile device, and the time at which the first server received the hardware address of the first local mobile device.

19. The system of claim 16, wherein the content management system is configured to determine the user specific content based on prior usage information of the first local mobile device over the external network.

20. The system of claim 16, wherein the server is further configured to receive a hardware address of a second local mobile device broadcast by the second local mobile device within proximity of the first server and wherein the user specific content is based on an association with the second local mobile device.

21. The system of claim 16, wherein the content management system is configured to determine the user specific content based on transaction information related to the user of the first local mobile device.

22. The system of claim 21, wherein the transaction information includes Near Field Communication (NFC) transaction information.