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Generating a shoppable video

  • US 10,354,290 B2
  • Filed: 06/16/2015
  • Issued: 07/16/2019
  • Est. Priority Date: 06/16/2015
  • Status: Active Grant
First Claim
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1. One or more non-transitory computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to generate a shoppable video, comprising:

  • parsing, by a scene parsing module, a video into one or more video scenes;

    automatically identifying, by a product determining module, one or more products in a first video scene of the one or more video scenes, the identifying comprising computing a product score for a plurality of products having corresponding product images stored in a database by calculating a feature vector for each of a plurality of tiles corresponding to the first video scene and comparing values of the feature vector corresponding to each of the plurality of tiles to values of feature vectors of product images stored in a database, wherein the product score indicates a likelihood that a product is visible in the first video scene;

    retrieving, by a video generation module, product information corresponding to the one or more products in the first video scene based on the automatically identified one or more products;

    automatically associating, by the video generation module, the one or more products and the corresponding product information with the first video scene by storing an indication that the one or more products in the first video scene corresponds to the retrieved product information; and

    generating the shoppable video using the automatically associated one or more products and the corresponding product information, the shoppable video comprising at least the first video scene having the product information corresponding to the one or more products.

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