System and method for taking control of a system during a commercial break

• US 10,356,366 B2
• Filed: 05/31/2007
• Issued: 07/16/2019
• Est. Priority Date: 05/31/2007
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Inventors: Zalewski, Gary M., Russell, Riley R.
• Primary Examiner(s): Salce, Jason P
• Application Number:
  US11/756,508
• Publication Number:
  US 20080297669A1
• Time in Patent Office: 4,429 Days
• Field of Search: 725 32, 725 34
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4781 Games
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

During output of a primary media stream from a cable, satellite, television, radio or internet source, a condition, signal or indication of a commercial break is detected causing a context switch to occur and enabling other services, programming or devices to intervene during the commercial break and causing an alternative output to be produced by a process or device. When the commercial break is over, the system may optionally rejoin with the primary media stream.

Claims

1. A multi-channel media rendering apparatus comprising:

a user input module to receive user input identifying a program, genre, or material of interest to the user, and a program, genre, or material not of interest to the user;

a first input module to receive a first content stream;

a second input module to receive a second content stream;

an output module to emit the first content stream;

a stream selector to select the second content stream according to a first automatic selection signal, the first automatic selection signal being generated upon detection of a program, genre, or material not of interest to the user in the first content stream;

the output module to emit the second content stream responsive to selection of the second content stream by the stream selector;

a content analysis module to analyze the first content stream as received by the first input module while the output module emits the second content stream to detect an end of the program, genre, or material not of interest in the first content stream, and to analyze the second content stream for content switching; and

a control module to rewind the first content stream to a point after the end of the program, genre, or material not of interest in the first content stream, wherein the output module emits the first content stream from the point under a time-delay responsive to the stream selector selecting the first content stream according to a second automatic selection signal, the second automatic selection signal being generated after detection of the end of the program, genre, or material not of interest in the first content stream and after analyzing the second content stream for content switching.

2. The multi-channel media rendering apparatus of claim 1, wherein the program, genre, or material not of interest in the first content stream includes a commercial break.

3. The multi-channel media rendering apparatus of claim 1, wherein the first content stream is one of an audio stream, or a video stream, or an audio-visual stream.

4. The multi-channel media rendering apparatus of claim 1, wherein the second content stream is one of an audio stream, or a video stream, or an audio-visual stream.

5. The multi-channel media rendering apparatus of claim 1, wherein the second content stream includes an interactive computer game.

6. The multi-channel media rendering apparatus of claim 1,

wherein the program, genre, or material not of interest in the first content stream is a commercial break,

wherein the stream selector selects the second content stream responsive to the first automatic selection signal being generated upon detection of the commercial break and detection of a program, genre, or material of interest to the user in the second content stream.

7. The multi-channel media rendering apparatus of claim 5, wherein the opportunity in the second content stream suitable for switching content includes a black screen cut, or an end of game level, or death of a game character, or completion of a game mission, or a metric based on a state of progress in the interactive video game.

8. The multi-channel media rendering apparatus of claim 1, wherein the second content stream includes an advertising component.

9. The multi-channel media rendering apparatus of claim 1, further comprising:

a stream transition module to compose a transition from the first content stream to the second content stream.

10. The multi-channel media rendering apparatus of claim 9, wherein the transition includes a fade-out of the first content stream and a fade-in of the second content stream.

11. The multi-channel media rendering apparatus of claim 9, wherein the transition includes an alpha blend between the first content stream and the second content stream.

12. The multi-channel media rendering apparatus of claim 1, wherein the output module is an audio reproduction module including at least one loudspeaker.

13. The multi-channel media rendering apparatus of claim 1, wherein the output module is an audio reproduction module including at least one headphone.

14. The multi-channel media rendering apparatus of claim 1, wherein the output module includes an audio-video monitor.

15. The multi-channel media rendering apparatus of claim 1, further comprising:

an interactive computer game console integrated with the first input module, the second input module and the stream selector,

wherein the second input module receives as the second content stream a signal from the interactive computer game console executing an interactive computer game.

16. The multi-channel media rendering apparatus of claim 1, further comprising:

a distributed data network interface to receive the first automatic selection signal from a remote server on a distributed data network.

17. The multi-channel media rendering apparatus of claim 16, wherein the first automatic selection signal is transmitted over the distributed data network according to a Transmission Control Protocol (“

TCP”

).

18. The multi-channel media rendering apparatus of claim 1, further comprising:

the content analysis module configured to analyze the second content stream, the content analysis module generating the first automatic selection signal upon detection of a program, genre, or material of interest to the user in the analysis.

19. The multi-channel media rendering apparatus of claim 2, wherein the content analysis module detects the commercial break in the first content stream by analyzing a sideband signal of the first content stream.

20. The multi-channel media rendering apparatus of claim 1, wherein the first automatic selection signal actuates a line-in control of the display module.

21. A method in a multi-channel media rendering apparatus, the method comprising:

receiving, via a user input module, user input identifying a program, genre, or material of interest to the user, and a program, genre, or material not of interest to the user;

receiving, via a first input module, a first content stream;

receiving, via a second input module, a second content stream;

emitting, via an output module, the first content stream;

selecting, via a stream selector, the second content stream according to a first automatic selection signal, the first automatic selection signal being generated upon detection of a program, genre, or material not of interest to the user in the first content stream;

configuring the output module to emit the second content stream responsive to selection of the second content stream by the stream selector;

analyzing the first content stream as received by the first input module while the output module emits the second content stream to detect an end of the program, genre, or material not of interest in the first content stream, and analyzing the second content stream for content switching;

configuring a control module to rewind the first content stream to a point after the end of the program, genre, or material not of interest in the first content stream, and configuring the output module to emit the first content stream from the point under a time-delay responsive to the stream selector selecting the first content stream according to a second automatic selection signal, the second automatic selection signal being generated after detection of the end of the program, genre, or material not of interest in the first content stream and analyzing the second content stream for content switching.