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Clickstream analysis methods and systems related to improvements in online stores and media content

  • US 10,360,587 B2
  • Filed: 04/24/2017
  • Issued: 07/23/2019
  • Est. Priority Date: 03/07/2002
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • obtaining, by one or more processors, an input data set from a plurality of data providers, the input data set comprising clickstream data associated with online actions of a plurality of users;

    processing, by one or more processors, the input data set to obtain transformed clickstream data, the transformed clickstream data having a common file format;

    analyzing, by one or more processors, the transformed clickstream data to identify an order in which each user of the plurality of users views a plurality of product offerings;

    determining, by one or more processors, an average order position that a specific product offering of the plurality of product offerings is viewed by the plurality of users, each of the plurality of users having previously viewed each of the plurality of product offerings; and

    modifying an offline or online marketing communication associated with the specific product offering based on the average order position of the specific product offering,wherein the offline or online marketing communication is presented to the plurality of users.

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