Beacon based campaign management

• US 10,366,416 B2
• Filed: 04/30/2015
• Issued: 07/30/2019
• Est. Priority Date: 04/30/2015
• Status: Active Grant

• Current Assignee: Kellogg Company
• Original Assignee: Kellogg Company
• Inventors: Murthy, Ganapa Sashidhara
• Primary Examiner(s): Brown, Luis A
• Application Number:
  US14/700,989
• Publication Number:
  US 20160321696A1
• Time in Patent Office: 1,552 Days
• Field of Search: 705 1458, 705 1464
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication

Abstract

A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device. The method also includes generating the campaign notification message based on the received condition set and the received proximity information and transmitting the campaign notification message to the mobile computing device.

Claims

1. A method for transmitting campaign notification messages to a shopper mobile computing device within a facility furnished by a retailer, the method comprising:

receiving, at a processing device of a campaign management server, a condition set from a computing device corresponding to the retailer for generating a first campaign notification message and a second campaign notification message, the condition set comprising;

a campaign type selected by the retailer;

identification of a proximity detection device located within the facility and associated with a product offered for sale and located within the facility;

a first proximity-based delivery parameter indicating first campaign content related to the campaign type and the product offered for sale and located within the facility, the first campaign content associated with a first range of proximities to the product offered for sale and located within the facility; and

a second proximity-based delivery parameter indicating second campaign content related to the campaign type and the product offered for sale and located within the facility, the second campaign content associated with a second range of proximities to the product offered for sale and located within the facility, the second range of proximities being different than the first range of proximities;

receiving, at the processing device, proximity information determined by the shopper mobile computing device associated with a shopper within the facility, the proximity information indicating a proximity of the shopper mobile computing device in relation to the proximity detection device associated with the product;

when the proximity of the shopper mobile computing device is in the first range of proximities;

retrieving, by the processing device from the condition set, the first campaign content for the product;

generating, by the processing device, the first campaign notification message using the first campaign content; and

transmitting the first campaign notification message to the shopper mobile computing device; and

when the proximity of the shopper mobile computing device changes from the first range of proximities to the second range of proximities;

retrieving, by the processing device from the condition set, the second campaign content for the product;

generating, by the processing device, the second campaign notification message using the second campaign content; and

transmitting the second campaign notification message to the shopper mobile computing device.

2. The method of claim 1, wherein the campaign type selected by the retailer comprises:

a promotional campaign corresponding to at least one advertisement used to promote the product offered for sale within the facility;

a survey campaign corresponding to at least one inquiry requested by the retailer soliciting a response from shoppers within the facility;

a ratings campaign corresponding to an inquiry by the retailer requesting shoppers to assess the product being offered for sale;

an entertainment campaign indicating at least one of interactive games and contests for participation by the shoppers;

or

a combination thereof.

3. The method of claim 1, wherein each campaign content comprises at least one of a message header, a message description, item information, a coupon, a survey inquiry, a ratings inquiry, interactive content, or a product image.

4. The method of claim 1, wherein the condition set further comprises a third proximity-based delivery parameter indicating third campaign content associated with a third range of proximities, the third range of proximities being different than the first range of proximities and the second range of proximities, and wherein the method further comprises retrieving, by the processing device from the condition set, the third campaign content for the product when the proximity of the shopper mobile computing device is contained in the third range of proximities and generating, by the processing device, a third campaign notification message using the third campaign content.

5. The method of claim 1, wherein the condition set further comprises a delivery schedule indicating a time period at which the processing device will generate and transmit the first campaign notification message to the shopper mobile computing device.

6. The method of claim 1, further comprising storing the condition set received from the computing device in a campaign data store.

7. The method of claim 1, wherein the first campaign notification message transmitted from the processing device is displayed in a graphical user interface executed by the shopper mobile computing device.

8. The method of claim 7, wherein the first campaign notification message displayed in the graphical user interface includes an interactive graphic operative to receive an input by the shopper, the interactive graphic comprising at least one of:

an electronic coupon related to the product offered for sale within the facility, the electronic coupon stored within a offer data store of the shopper mobile computing device;

a set of answers related to an inquiry requested by the retailer;

or

a rating selection for the product being offered for sale related to an inquiry by the retailer requesting the shopper to assess the product.

9. The method of claim 1, further comprising:

receiving, at the processing device, feedback information from the shopper mobile computing device, the feedback information including at least one of;

a shopper response to the transmitted campaign notification message;

a time stamp indicating when the first campaign notification message was transmitted;

or

demographic information related to the shopper.

10. A campaign management system comprising:

one or more campaign management processing devices executing a campaign manager and a proximity detection device manager, the campaign manager receiving a condition set from a computing device corresponding to a retailer for generating a first campaign notification message and a second campaign notification messages, the retailer associated with a facility having proximity detection devices, the condition set comprising;

a campaign type selected by the retailer;

identification of a proximity detection device located within the facility and associated with a product, the product offered for sale and located within the facility;

a first proximity-based delivery parameter indicating first campaign content related to the campaign type, the first campaign content associated with a first range of proximities of a shopper mobile computing device within the facility having proximity detection devices and in relation to the proximity detection device; and

a second proximity-based delivery parameter indicating second campaign content related to the campaign type, the second campaign content associated with a second range of proximities of the shopper mobile computing device within the facility having proximity detection devices and in relation to the proximity detection device, wherein the second range of proximities is different than the first range of proximities;

the proximity detection device manager receiving proximity information determined by the shopper mobile computing device, the shopper mobile computing device associated with a shopper within the facility, the proximity information indicating a proximity of the shopper mobile computing device in relation to the proximity detection device associated with the product;

the campaign manager configured to;

when the proximity of the shopper mobile computing device is in the first range of proximities;

retrieve, from the condition set, the first campaign content for the product;

generate the first campaign notification message using the first campaign content; and

transmit the first campaign notification message to the shopper mobile computing device; and

when the proximity of the shopper mobile computing device changes from the first range of proximities to the second range of proximities;

retrieve, from the condition set, the second campaign content for the product;

generate the second campaign notification message using the second campaign content; and

transmit the second campaign notification message to the shopper mobile computing device.

11. The campaign management system of claim 10, wherein the campaign type comprises:

a promotional campaign corresponding to at least one advertisement used to promote the product offered for sale within the facility;

a survey campaign corresponding to at least one inquiry requested by the retailer soliciting a response from shoppers within the facility;

a ratings campaign corresponding to an inquiry by the retailer requesting shoppers to assess the product being offered for sale;

an entertainment campaign indicating at least one of interactive games and contests for participation by the shoppers;

or

a combination thereof.

12. The campaign management system of claim 10, wherein each campaign content comprises at least one of a message header, a message description, item information, a coupon, a survey inquiry, a ratings inquiry, interactive content, or a product image.

13. The campaign management system of claim 10, wherein the condition set further comprises a third proximity-based delivery parameter indicating third campaign content associated with a third range of proximities, the third range of proximities being different than the first range of proximities and the second range of proximities, and wherein the campaign manager is further configured to retrieve, from the condition set, the third campaign content for the product when the proximity of the shopper mobile computing device is contained in the third range of proximities and generate a third campaign notification message using the third campaign content.

14. The campaign management system of claim 10, wherein the condition set received by the campaign manager further comprises a delivery schedule indicating a time period at which the campaign manager will generate and transmit the first campaign notification message to the shopper mobile computing device.

15. The campaign management system of claim 10, further comprising a campaign data store in communication with the one or more campaign management processing devices, the campaign data store storing the condition set received by the campaign manager.

16. The campaign management system of claim 10, further comprising a proximity detection device data store in communication with the one or more campaign management processing devices, the proximity detection device data store storing a configuration of all proximity detection devices furnished by one or more facilities indicating at least one of a facility location, a battery level, or an activation status for each of the proximity detection devices.

17. The campaign management system of claim 10, further comprising a offer data store in communication with the shopper mobile computing device, the offer data store storing campaign content of the first campaign notification message transmitted to the shopper mobile computing device from the campaign manager.

18. The campaign management system of claim 10, wherein the shopper mobile computing device executes a graphical user interface displaying the first campaign notification message transmitted to the shopper mobile computing device from the campaign manager.