Method and apparatus for advertising on a mobile gaming device

• US 10,373,424 B2
• Filed: 09/12/2012
• Issued: 08/06/2019
• Est. Priority Date: 12/06/2006
• Status: Active Grant

• Current Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Original Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Inventors: Lutnick, Howard W., Burman, Kevin, Alderucci, Dean P., Gelman, Geoffrey M., Papageorgiou, Antonio, Asher, Joseph M.
• Primary Examiner(s): Lewis, David L
• Assistant Examiner(s): Leichliter, Chase E
• Application Number:
  US13/611,697
• Publication Number:
  US 20130005447A1
• Time in Patent Office: 2,519 Days
• Field of Search: 463 20, 463 39- 43, 463 25, 705 14, 342 50
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3218 wherein at least part of the system is portable
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3225 Data transfer within a gaming system, e.g. data sent between gaming machines and users
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
• CPC Class Codes: G07F 17/323 wherein the player is informed, e.g. advertisements, odds, instructions
• CPC Class Codes: G07F 17/3244 Payment aspects of a gaming system, e.g. payment schemes, setting payout ratio, bonus or consolation prizes
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

In various embodiments, promotions are featured on mobile gaming devices.

Claims

1. A method comprising:

determining, by a computing device, that a game played through a mobile device has produced a wager result greater than a non-zero monetary threshold;

determining, by the computing device, a location of the mobile device based on at least one of a signal strength, a video analysis or a GPS signal;

determining, by the computing device, a promotion to be presented based on the wager result in the game being greater than the non-zero monetary threshold and the location being in a desired maximum distance from a merchant;

determining, by the computing device, that a stationary device is in a desired range of the mobile device based on the location and a second location of the stationary device;

in response to determining the promotion and determining that the stationary device is in the desired range, determining, by the computing device, that the stationary device will be used to present the promotion; and

in response to determining that the stationary device will be used to present the promotion, controlling the stationary device to make a presentation of the promotion.

2. The method of claim 1, in which controlling the stationary device to make the presentation includes transmitting content without receiving a request for such a transmission and without receiving a request for determining the stationary device from the mobile device.

3. The method of claim 1, in which the stationary device is controlled by the mobile device to make the presentation.

4. The method of claim 3, in which the method includes:

transmitting content for making the promotion to the mobile device from the computing device.

5. The method of claim 1, in which content for the promotion is transmitted by the computing device to the stationary device.

6. The method of claim 1, in which determining that the stationary device will be used to present the promotion includes determining that the stationary device will be used to present the promotion based on the stationary device being in a line of sight of the mobile device.

7. The method of claim 1, in which determining that the stationary device will be used to present the promotion includes determining that the stationary device will be used to present the promotion based on the stationary device being in a same room as the mobile device.

8. The method of claim 1, in which determining that the stationary device will be used to present the promotion includes determining that the stationary device will be used to present the promotion based on the stationary device being in a signal range of the mobile device, in which the mobile device, stationary device, and computer system are remote from one another.

9. The method of claim 1, comprising determining, by the stationary device, that a signal strength from the mobile device is above a non-zero threshold value, and in response to said determination, displaying the promotion by the stationary device.

10. The method of claim 1, comprising determining, by the computing device, that the mobile gaming device is present near the stationary device based on a mapping of at least one physical location of the stationary device.

11. The method of claim 1, in which determining that the stationary device will be used to present the promotion includes determining that the stationary device will be used to present the promotion based on the stationary device not being restricted from use in the promotion based on a manufacturer of the stationary device.

12. The method of claim 11, comprising determining that a second stationary display device is restricted from use in the promotion based on a manufacturer of the second stationary display device and preventing presentation of the promotion through the second stationary display device in response to determining that the second stationary display device is restricted.

13. The method of claim 1, comprising adjusting a player'"'"'s monetary account based on the wager result.

14. The method of claim 1, in which the game includes a video slots game.

15. The method of claim 1, in which the promotion includes a promotion for a product of the merchant selected based on a non-zero monetary amount and a price of the product.

16. The method of claim 1, in which the promotion includes a promotion for a product of the merchant selected based on a time of day.

17. The method of claim 1, in which the promotion includes a monetary benefit to a user of the mobile device.

18. The method of claim 1, comprising determining that the mobile device is in proximity to a plurality of humans.

19. The method of claim 18, in which determining the promotion to be presented includes determining based on the mobile device being in proximity to the plurality of humans.

20. The method of claim 18, further comprising determining a volume level that is greater than normal based on the proximity and amplifying a volume of the promotion to the greater than normal level based on the determination that the mobile device is in proximity to the plurality of humans, in which the normal level includes a positive non-zero volume level for presenting promotions when the mobile gaming device is not in the proximity of the plurality of humans.

21. The method of claim 1, in which determining the promotion includes determining the promotion based on a non-zero monetary amount exceeding a multiple of an amount wagered by a player of the game.

22. The method of claim 1, in which determining the promotion includes determining the promotion based on a non-zero monetary amount being from a bonus round of the game.

23. The method of claim 1, in which determining the promotion includes determining the promotion based on a non-zero monetary amount being from a near miss of a winning outcome that would have resulted in a larger payout.

24. The method of claim 23, in which the promotion is selected based on the larger payout.

25. The method of claim 23, in which the larger payout includes a jackpot win.

26. The method of claim 1, in which the promotion is determined based on a price of a product of the merchant.

27. The method of claim 26, in which the promotion is determined such that a non-zero monetary amount and the price are substantially similar.

28. The method of claim 1, in which a time associated with the wager result is later than a time associated with the location.

29. The method of claim 1, comprising presenting the promotion on the mobile device as well as the stationary device.

30. The method of claim 29, in which presenting the promotion on the mobile device includes presenting a full screen video after play of the game.

31. An apparatus comprising:

a computing device; and

a non-transitory medium having stored thereon a plurality of instructions that when executed cause the apparatus to;

determine that a game played through a mobile device has produced a wager result greater than a non-zero monetary threshold;

determine a location of the mobile device based on at least one of a signal strength, a video analysis, or a GPS signal;

determine a promotion to be presented based on the wager result in the game being greater than the non-zero monetary threshold and the location being in a desired maximum distance from a merchant;

determine that a stationary device is in a desired range of the mobile device based on the location and a second location of the stationary device;

in response to determining the promotion and determining that the stationary device is in the desired range, determine that the stationary device will be used to present the promotion; and

in response to determining that the stationary device will be used to present the promotion, control the stationary device to make a presentation of the promotion.