Method for identification of multimedia content elements and adding advertising content respective thereof

• US 10,387,914 B2
• Filed: 07/28/2015
• Issued: 08/20/2019
• Est. Priority Date: 10/26/2005
• Status: Active Grant

• Current Assignee: Cortica Ltd.
• Original Assignee: Cortica Ltd.
• Inventors: Raichelgauz, Igal, Odinaev, Karina, Zeevi, Yehoshua Y.
• Primary Examiner(s): Starks, Wilbert L
• Application Number:
  US14/811,209
• Publication Number:
  US 20150332321A1
• Time in Patent Office: 1,484 Days
• Field of Search: None
• CPC Class Codes: G06N 5/04 Inference or reasoning models
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04H 2201/90 characterised by the use of signatures
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method and system for adding advertising content to multimedia content elements. The method comprises receiving a request from a user device to identify a multimedia content element, the request including the multimedia content element; generating at least one signature respective of the multimedia content element; identifying at least one concept matching the at least one signature; determining at least one identifier associated with the multimedia content element respective of the at least one matching concept; searching a database to identify at least one advertising content item associated with the at least one identifier; and sending the at least one advertising content item together with the at least one identifier upon determination that the at least one advertising content item is associated with the at least one identifier.

Claims

1. A method for adding advertising content to multimedia content elements, comprising:

receiving a request from a user device to identify a multimedia content element, the request including the multimedia content element;

generating, by a signature generator system, at least one signature respective of the multimedia content element;

identifying at least one concept matching the at least one signature;

wherein the at least one concept comprises (a) multiple signatures generated by the signature generator system, and (b) metadata related to the multiple signatures; and

wherein each matching concept comprises a matching signature that matches a signature respective of the multimedia content element;

determining, based on metadata related to each matching signature, at least one identifier associated with the multimedia content element respective of the at least one matching concept;

searching a database to identify at least one advertising content item associated with the at least one identifier; and

sending the at least one advertising content item together with the at least one identifier upon determination that the at least one advertising content item is associated with the at least one identifier.

2. The method of claim 1, wherein the signature generator system comprises multiple- statistically independent computation cores that comprise the multiple neural network nodes.

3. The method according to claim 2 wherein the at least one multimedia element is an audio stream and wherein the generating of the at least one signature respective of the multimedia content element comprises segmenting the audio stream to patches of random length, and feeding the patches in parallel to the multiple statistically independent computation cores.

4. The method of claim 1, wherein the at least one signature of the multimedia content element represents responses of multiple neural network nodes to the multimedia content element.

5. The method of claim 1, wherein the at least one matching concept is a plurality of matching concepts, wherein the method further comprising:

correlating the plurality of matching concepts to generate a context of the multimedia content element.

6. The method of claim 5, wherein the determining of the at least one identifier associated with the multimedia content element comprising searching for an advertising content item that is associated with at least one identifier respective the context of the multimedia content element.

7. The method of claim 1, wherein the at least one received multimedia content element includes at least one selected portion of the at least one multimedia content element, wherein a signature is generated by the signature generation system for each of the at least one selected portions of the at least one multimedia element.

8. The method of claim 1, wherein the at least one signature is robust to noise and distortion.

9. The method of claim 1, wherein the at least one multimedia element is at least one of:

an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, and portions thereof.

10. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 1.

17. The system of claim 10, wherein the at least one signature is robust to noise and distortion.

11. A system for adding advertising content to multimedia content elements, comprising:

a processing unit;

a memory coupled to the processing unit, memory containing instructions therein that when executed by the system configures the system to;

receive a request from a user device to identify a multimedia content element, the request including the multimedia content element;

generate at least one signature respective of the multimedia content element;

identify at least one concept matching the at least one signature;

wherein the at least one concept comprises (a) multiple signatures, and (b) metadata related to the multiple signatures; and

wherein each matching concept comprises a matching signature that matches a signature respective of the multimedia content element;

determine, based on metadata related to each matching signature, at least one identifier associated with the multimedia content element respective of the at least one matching concept;

searching a database to identify at least one advertising content item associated with the at least one identifier; and

send the at least one advertising content item together with the at least one identifier upon determination that the at least one advertising content item is associated with the at least one identifier.

12. The system of claim 11, wherein the system comprises a signature generation system that is arranged to generate the at least one signature respective of the multimedia content element, wherein the signature generation system comprises multiple statistically independent computation cores that comprise the multiple neural network nodes.

13. The system of claim 11, wherein the at least one signature of the multimedia content element represents responses of multiple neural network nodes to the multimedia content element.

14. The system of claim 13, wherein the at least one matching concept is a plurality of matching concepts, wherein the system is further configured to:

correlate the plurality of matching concepts to generate a context the multimedia content element.

15. The system of claim 14, wherein the system is configured to determine the at least one identifier associated with the multimedia content element by searching for the advertising content item that is associated with at least one identifier respective the context of the multimedia content element.

16. The system of claim 11, wherein the at least one received multimedia content element includes at least one selected portion of the at least one multimedia content element, wherein a signature is generated for each of the at least one selected portions of the at least one multimedia element.

18. The system of claim 11, wherein the at least one multimedia element is at least one of:

an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, and portions thereof.