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  • US 10,390,101 B2
  • Filed: 04/20/2015
  • Issued: 08/20/2019
  • Est. Priority Date: 12/02/1999
  • Status: Active Grant
First Claim
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1. An apparatus for selecting ancillary content for insertion into primary content, the apparatus comprising:

  • an interface that receives a primary content file that includes trigger data specifying a plurality of different insertion points within the primary content file, each insertion point designated for insertion of an ancillary content file within the primary content file, wherein the trigger data further specifies resolution requirements for each respective ancillary content file to be inserted at the respective insertion point in the primary content file, wherein the resolution requirements specify that the respective ancillary content file meet a predetermined definition standard relative to the primary content file, and wherein the trigger data further specifies primary resolution requirements for the primary content file;

    a processor that executes an advertisement selection module stored in memory, wherein execution of the advertisement selection module selects an ancillary content file for insertion at an identified insertion point in the primary content file based upon the trigger data, wherein a user profile of a current user corresponds to associated parameters of the selected ancillary content file, and wherein the associated parameters of the selected ancillary content file specifies conditions for when the selected ancillary content file is allowed to be inserted into the primary content file; and

    a processing unit that;

    inserts the selected ancillary content file within the primary content file at the identified insertion point, anddisplays the selected ancillary content file during play of the primary content file, the selected ancillary content file simultaneously displayed over the primary content file, wherein the selected ancillary content file is displayed at the predetermined definition standard relative to the primary content file in accordance with the resolution requirements specified for the identified insertion point by the trigger data, wherein a resolution of the primary content file is adjusted based on the primary resolution requirements to reduce a definition of the primary content file.

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