Physical location history with advertising

• US 10,394,904 B2
• Filed: 10/29/2018
• Issued: 08/27/2019
• Est. Priority Date: 03/27/2007
• Status: Active Grant

• Current Assignee: Shmuel Nemanov, Sholem Weisner
• Original Assignee: Shmuel Nemanov, Sholem Weisner
• Inventors: Weisner, Sholem, Nemanov, Shmuel
• Primary Examiner(s): Recek, Jason D
• Application Number:
  US16/173,013
• Publication Number:
  US 20190065603A1
• Time in Patent Office: 302 Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A personalized way to digitally record a person'"'"'s physical activities over time serves web searching, business advertising, nostalgia, security and object tracing purposes. The chronological digital history of the person'"'"'s physical presence over a time includes (i) digital network entries from other members who hold their portable wireless short range device near the person'"'"'s device and transmit a URL or other key data and (ii) digital member entries such a digital photograph of a store sign. The digital network entries and digital member entries are automatically transmitted to a database located on a telecommunications network at a time of entry. Advertisers can transmit to members when members enter premises of advertiser'"'"'s store. Upon sign-up online, the authentication data uniquely associated with an account is provided and key data they want to transmit is associated with the account. Digital histories can be used to improve web searching and networking opportunities.

Claims

1. A computer-implemented method of targeting individuals for advertising using digital physical encounter histories, comprising:

maintaining a processing system that is connected to a telecommunications network and configured to provide an account to an individual member who has a URL and is mobile and to a stationary vendor member that has a URL;

providing an application that configures a handheld mobile communication device of each individual member of a member network, the device in communication with a positioning system, to, upon instances of a physical encounter between a pair of URL-possessing elements of a physical web, the pair including the individual member and the stationary vendor member, at a physical premises of the stationary vendor member, the physical premises containing a transmitting device, transmit the URL of the stationary vendor member and the URL of the individual member, to the processing system automatically as a result of a short range communication from the transmitting device to the handheld mobile communication device or from the handheld mobile communication device to the transmitting device confirming the physical encounter, a location of the individual member at the physical premises determined by the positioning system, the URL of the individual member associated with the individual member before the physical encounter between the individual member and the stationary vendor member;

the application maintaining a viewable physical encounter history on the handheld mobile communication device that includes URLs from multiple stationary vendor members and is searchable from the handheld mobile communication device, the viewable physical encounter history being chronological in at least one mode;

maintaining, using the processing system, a database of physical encounter histories of members of the member network whose URL was transmitted to the processing system during the physical encounters, the individual member'"'"'s account having data transfer privileges that allow the individual member'"'"'s physical encounter history to be accumulated from multiple handheld mobile communication devices of the individual member over time; and

serving, by the processing system, advertisements of particular stationary vendor members to the physical encounter histories recorded on handheld mobile communication devices of the individual members such that a particular individual member who clicks on a particular advertisement appearing on the particular individual member'"'"'s physical encounter history is taken to the web site associated with the URL of the particular stationary vendor member, a content of the particular advertisement determined by a profile of URLs recorded in the physical encounter history of the particular individual member.

2. The method of claim 1, further comprising providing the application so as to configure the handheld mobile communication device of each individual member of the member network, upon instances of a physical encounter between the individual member and another individual member of the member network, to transmit the URL and location of the individual member and of the other individual member to the processing system automatically as a result of the physical encounter between the two individual members.

3. The method of claim 2, wherein each of the advertisements is targeted based on each particular individual member'"'"'s profile of URLs, wherein the profile of URLs includes URLs of other individual members of the member network.

4. The method of claim 1, wherein at least one of the advertisements served and appearing on one particular individual member'"'"'s physical encounter history is an advertisement of a particular stationary vendor member whose URL appears on the one particular individual member'"'"'s physical encounter history.

5. The method of claim 1, wherein the viewable physical encounter history of at least one particular member includes at least one screen having at least one of the served advertisements and having a visual timeline of physical encounters of the at least one particular member.

6. The method of claim 1, further comprising serving to a first individual member at least one advertisement of a particular stationary vendor member whose URL appears on the first individual member'"'"'s physical encounterhistory and serving to a second individual member at least one advertisement of a particular stationary vendor member whose URL appears on the second individual member'"'"'s physical encounter history.

7. The method of claim 1, further comprising serving to a first individual member a first advertisement of a first particular stationary vendor member whose URL appears on the first individual member'"'"'s physical encounter history and serving to a second individual member a second advertisement of a second particular stationary vendor member whose URL appears on the second individual member'"'"'s physical encounter history.

8. The method of claim 1, wherein a search of a physical encounter history of a particular individual member is available to the particular individual member, upon the particular individual member signing in to the account at the processing system.

9. The method of claim 1, wherein upon the instances of the physical encounter, the URL of the stationary vendor member is transmitted by short range communication from the transmitting device to the handheld mobile communication device of the individual member as a proposed entry into the physical encounter history to which the individual member has an option to confirm.

10. The method of claim 1, wherein the database includes the URL of particular individual members listed on physical encounter histories of stationary vendor members with whom the particular individual members had physical encounters and including the URL of each particular stationary member listed on physical encounter histories of individual members who had physical encounters with the particular stationary member.

11. The method of claim 1, wherein the sent advertisements are whole advertisements.

12. A digital advertisement targeting system,

a processing system that is connected to a telecommunications network and configured to provide an account to an individual member who has a URL and is mobile and to a stationary vendor member that has a URL;

an application configured to be downloaded onto handheld mobile communication devices of each individual member of a member network, the applications configured upon instances of a physical encounter between the individual member and a stationary vendor member of the member network at a physical premises of the stationary vendor member, the physical premises containing a transmitting device, to transmit the URL of the stationary vendor member and the URL of the individual member to the processing system automatically as a result of the physical encounter at the physical premises, a location of the individual member at the physical premises determined by a positioning system;

each application configured to maintain a viewable physical encounter history on the handheld mobile communication device that includes URLs from multiple stationary vendor members and is searchable from the handheld mobile communication device, the viewable physical location history being chronological in at least one mode;

the processing system including a database of physical encounter histories of members of the member network whose URL was transmitted to the processing system during the physical encounters, the individual member'"'"'s account having data transfer privileges that allow the individual member'"'"'s physical encounter history to be accumulated from multiple handheld mobile communication devices of the individual member over time; and

the processing system configured to serve advertisements of particular stationary vendor members to the physical encounter histories recorded on the handheld mobile communication devices of the individual members, such that a particular individual member who clicks on a particular advertisement appearing on the particular individual member'"'"'s physical encounter history is taken to the web site associated with the URL of the particular stationary vendor member, a content of the particular advertisements determined by a profile of URLs recorded in the physical encounter history of the particular individual member.

13. The system of claim 12, wherein each application is configured, upon instances of a physical encounter between the individual member and another individual member of the member network, to transmit the URL and location of the individual member and of the other individual member to the processing system automatically as a result of the physical encounter between the two individual members.

14. The system of claim 12, wherein the processing system is configured to serve the advertisements such that the advertisements are targeted based on each particular individual member'"'"'s profile of URLs, wherein the profile of URLs includes URLs of other individual members of the member network.

15. The system of claim 12, wherein the processing system is configured to serve to one particular individual member at least one advertisement of a particular stationary vendor member whose URL appears on the one particular individual member'"'"'s physical encounter history.

16. The system of claim 12, wherein the viewable physical encounter history of at least one particular member includes at least one screen that has at least one of the served advertisements and that has a visual timeline of physical encounters of the at least one particular individual member.

17. The system of claim 12, further comprising a first advertisement viewable on a physical encounter history of a first individual member and a second advertisement viewable on a physical encounter history of a second individual member.

18. The system of claim 17, wherein the first advertisement is of a first particular stationary vendor member whose URL appears on the first individual member'"'"'s physical encounter history and wherein the second advertisement is of a second particular stationary vendor member whose URL appears on the second individual member'"'"'s physical encounter history.

19. The system of claim 12, wherein upon the instances of the physical encounter, the URL of the stationary vendor member is transmitted by short range communication from the transmitting device to the handheld mobile communication device of the individual member as a proposed entry into the physical encounter history to which the individual member has an option to confirm.

20. A non-transitory computer-readable medium having stored thereon an application executable by one or more hardware processors, the execution performing:

configuring a handheld mobile communication device that is in communication with a positioning system and with a processing configured to provide an account to an individual member of a member network who has a URL and is mobile and to a stationary vendor member, of the member network, that has a URL, upon a physical encounter between the individual member and the stationary vendor member at a physical premises of the stationary vendor member, the physical premises containing a transmitting device, to transmit the URL of the stationary vendor member and the URL of the individual member to the processing system automatically as a result of a short range communication from the transmitting device to the handheld mobile communication device confirming the physical encounter at the physical premises, a location of the individual member at the physical premises determined by the positioning system, the URL of the individual member associated with the individual member before the physical encounter between the individual member and the stationary vendor member;

maintaining a viewable physical encounter history on the handheld mobile communication device that includes URLs from multiple stationary vendor members and is searchable from the handheld mobile communication device, the viewable physical encounter history being chronological in at least one mode;

communicating to the processing system over a telecommunications network, the processing system maintaining a database of physical encounter histories of members of the member network whose URL was transmitted to the processing system during the physical encounters, the individual member'"'"'s account having data transfer privileges that allow the individual member'"'"'s physical encounter history to be accumulated from multiple handheld mobile communication devices of the individual member over time; and

receiving advertisements served by the processing system and placing them on screens of the viewable physical encounter histories recorded on handheld mobile communication devices of the individual members such that a particular individual member who clicks on a particular advertisement appearing on the particular individual member'"'"'s physical encounter history is taken to the web site associated with the URL of the particular stationary vendor member, a content of the particular advertisement determined by a profile of URLs recorded in the physical encounter history of the particular individual member.

21. The computer-readable medium of claim 20, further performing:

configuring the handheld mobile communication device, upon a physical encounter between the individual member and another individual member of the member network, to transmit the URL and location of the individual member and of the other individual member, to the processing system automatically as a result of the physical encounter between the two individual members.

22. The computer-readable medium of claim 20, further performing:

placing the advertisements on the screens such that the served advertisements are targeted based on each particular individual member'"'"'s profile of URLs, wherein the profile of URLs includes URLs of other individual members of the member network.

23. The computer-readable medium of claim 20, further performing:

placing the served advertisements on the screens such that the served advertisements appearing on one particular individual member'"'"'s physical encounter history includes an advertisement of a particular stationary vendor member whose appears on the one particular individual member'"'"'s physical encounter history.

24. The computer-readable medium of claim 20, further performing:

placing on at least one of the screens at least one of the served advertisements wherein the at least one of the screens also displays a visual timeline of physical encounters of the particular individual member.

25. The computer-readable medium of claim 20, wherein upon the instances of the physical encounter, the URL of the stationary vendor member is transmitted by short range communication from the transmitting device to the handheld mobile communication device of the individual member as a proposed entry into the physical encounter history to which the individual member has an option to confirm.