Systems and methods for using spatial and temporal analysis to associate data sources with mobile devices

• US 10,402,860 B2
• Filed: 12/07/2017
• Issued: 09/03/2019
• Est. Priority Date: 10/09/2013
• Status: Active Grant

• Current Assignee: Mobile Design Technologies Incorporated
• Original Assignee: Mobile Technology Corporation, LLC
• Inventors: Hartzell, Dale, Welton, Mark, Perri, Michael
• Primary Examiner(s): Doan, Kiet M
• Application Number:
  US15/834,685
• Publication Number:
  US 20180096393A1
• Time in Patent Office: 635 Days
• Field of Search: 4554561, 4554142, 4554042, 4554566, 455567, 455406, 705 1453, 705 15, 705 145, 705 729
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 12/02 Protecting privacy or anonymity, e.g. protecting personally identifiable information [PII]
• CPC Class Codes: H04W 12/50 Secure pairing of devices
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Various embodiments of the present technology generally relate to data delivery. More specifically, some embodiments of the present technology relate to systems and methods for using spatial and temporal analysis to associate data sources with mobile devices. The delivery of data to support a wide variety of services for and about mobile devices that are based on data stored in corporate, commercial, and government databases which is not currently linked to individual mobile devices. Some embodiments allow advertisers to better target their ads to relevant target audience with greater accuracy.

Claims

1. A method of tracking mobile devices associated with addresses, the method comprising:

generating a device group profile including a physical address, and a set of mobile devices associated with the physical address based on location data generated by the set of mobile devices wherein the location data is subjected to a frequency analysis to determine the physical address, wherein the physical address is generated by;

organizing the location data into a plurality of clusters, the clusters corresponding to geographic regions visited by each respective mobile device of the set of mobile devices during a time period; and

calculating a score for each cluster, the score representing a likelihood that the respective user of each respective mobile device resides at the address within the cluster during the time period wherein the physical address corresponds to the cluster having the highest score;

delivering an advertisement to a member of the device group profile via any of;

the physical address;

a first device of the set of mobile devices;

or

social networks associated with any of the set of mobile devices;

detecting a second mobile device at a business location associated with the advertisement; and

in response to said detecting the second mobile device at the business location, determining whether the second mobile device belongs to the set of mobile devices of the device group profile, wherein the member of the device group profile had previously received the advertisement for that business location.

2. The method of claim 1, wherein said detection of the second mobile device occurs during a scheduled event, and the business location an event venue.

3. The method of claim 1, the business location that is associated with the advertisement is a location of a network server wherein overflow web traffic of an event venue is directed.

4. The method of claim 1, wherein the location data is obtained using a technique selected from the group consisting of global positioning with a global positioning system, cellular triangulation, and/or WiFi identification.

5. The method of claim 1, wherein the location data is received from mobile devices that access a first server at a first location.

6. The method of claim 5, wherein said generating is automatically initiated in response to each mobile device accessing the first server.

7. A system of tracking mobile devices associated with addresses, the method comprising:

A processor;

A memory including instructions that when executed cause the processor to;

generate a device group profile including a physical address, and a set of mobile devices associated with the physical address based on location data generated by the set of mobile devices wherein the location data is subjected to a frequency analysis to determine the physical address, wherein the physical address is generated by;

organize the location data into a plurality of clusters, the clusters corresponding to geographic regions visited by each respective mobile device of the set of mobile devices during a time period; and

calculate a score for each cluster, the score representing a likelihood that the respective user of each respective mobile device resides at the address within the cluster during the time period wherein the physical address corresponds to the cluster having the highest score;

deliver an advertisement to a member of the device group profile via any of;

the physical address;

a first device of the set of mobile devices;

or

social networks associated with any of the set of mobile devices;

detect a second mobile device at a business location associated with the advertisement after said delivering; and

in response to said detection of the second mobile device at the business location, determine whether the second mobile device belong to the set of mobile devices of the device group profile, wherein the member of the device group profile had previously received the advertisement for that business location.

8. The system of claim 7, wherein said detection of the second mobile device occurs during a scheduled event, and the business location an event venue.

9. The method of claim 7, the business location that is associated with the advertisement is a location of a network server wherein overflow web traffic of an event venue is directed.