System and methods for automatic verification of advertiser identifier in advertisements

• US 10,402,869 B2
• Filed: 02/26/2016
• Issued: 09/03/2019
• Est. Priority Date: 03/28/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Agrawal, Anurag, Soundararajan, Varun, Kothari, Anshul
• Primary Examiner(s): Gartland, Scott D
• Application Number:
  US15/055,182
• Publication Number:
  US 20160180410A1
• Time in Patent Office: 1,285 Days
• Field of Search: 705 1473, 705 1471, 705 1447
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 30/0185 Product, service or business identity fraud
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

Systems and methods for automatically verifying an identifier of a content provider are provided. A first identifier, a content item, and a uniform resource locator are received from a content provider. The domain of the uniform resource locator is determined. A plurality of second resources under the domain are accessed and stored in memory. From the plurality of second resources, a plurality of second identifiers are detected. A map of domain and a plurality of second identifiers is created. Using the map, the first identifier is compared to each of the plurality of second identifiers. If there is a match, the first identifier is approved to be used with the content item. The first identifier may be displayed on a user device with the content item.

Claims

1. A computer-implemented method of verifying identifiers on content items, comprising:

receiving, by a data processing system, a first identifier associated with a content item, and a first uniform resource locator (URL) identifying a first resource referenced by the content item;

identifying, by the data processing system, in accordance with a classification rule, an identifier type of the first identifier from a plurality of identifier types, the plurality of identifier types including a phone number, a mailing address, an email address, a fax number, a video chat handle, an instant messaging handle, a social media profile, and a payment information associated with the content provider, the classification rule specifying a format for each identifier type;

determining, by the data processing system, a domain of the first URL referenced by the content item by parsing the first URL, the domain including at least one of a root domain and a sub domain;

indexing, by the data processing system, a plurality of URLs to identify a second URL, each of the plurality of URLs having a same domain as the first URL corresponding to the first resource referenced by the content item;

accessing, by the data processing system, a second resource of the domain corresponding to the second URL with the same domain as the first URL;

parsing, by the data processing system, the second resource to detect a second identifier, the second identifier of a same identifier type as the first identifier in accordance with the classification rule;

determining, by the data processing system, subsequent to detecting the second identifier, that the first identifier does not match the second identifier detected on the second resource;

transmitting, by the data processing system, responsive to determining that the first identifier does not match the second identifier, an instruction to modify the second resource;

subsequent to transmitting the instruction, detecting, by the data processing system, a third identifier from the second resource, the third identifier having the same identifier type as the first identifier in accordance with the classification rule;

determining, by the data processing system, that the first identifier matches a third identifier detected from the second resource;

generating, by the data processing system, a link based on the first identifier responsive to determining that the first identifier matches the third identifier;

receiving, by the data processing system, a request for content from a computing device; and

providing, by the data processing system, the content item with the link to the computing device responsive to the receipt of the request.

2. The computer-implemented method of claim 1, wherein the content item comprises an interface element associated with the link.

3. The computer-implemented method of claim 2, wherein the first identifier includes the phone number associated with the content provider, and wherein the interface element is a click-to-call interface element.

4. The computer-implemented method of claim 1, comprising:

detecting the third identifier from a hidden portion of the plurality of second resources.

5. The computer-implemented method of claim 1, comprising:

mapping the second identifier to the domain.

6. The computer-implemented method of claim 1, comprising:

classifying the first identifier for contact information as a first type of identifier.

7. The computer-implemented method of claim 1, comprising:

filtering one or more identifiers from a plurality of identifiers of the parsed data of the plurality of second resources.

8. The method of claim 7, wherein filtering the one or more identifiers from the plurality of identifiers comprises comparing a type of identifier of each of the one or more identifiers to a first type of identifier of the first identifier for contact information.

9. A system for verifying an identifier of a content provider, the system comprising:

one or more processors to;

receive a first identifier associated with a content item, and a first uniform resource locator (URL) identifying a first resource referenced by the content item;

identify, in accordance with a classification rule, an identifier type of the first identifier from a plurality of identifier types, the plurality of identifier types including a phone number, a mailing address, an email address, a fax number, a video chat handle, an instant messaging handle, a social media profile, and a payment information, the classification rule specifying a format for each identifier type;

determine a domain of the first URL referenced by the content item by parsing the first URL, the domain including at least one of a root domain and a sub domain;

index a plurality of URLs to identify a second URL, each of the plurality of URLs having a same domain as the first URL corresponding to the first resource referenced by the content item;

access a second resource of the domain corresponding to the second URL with the same domain as the first URL;

parse the second resource to detect a second identifier, the second identifier of a same identifier type as the first identifier in accordance with the classification rule;

determine that the first identifier does not match the second identifier detected on the second resource;

transmit, responsive to the determination that the first identifier does not match the second identifier, an instruction to modify the second resource;

subsequent to transmitting the instruction, detect a third identifier from the second resource, the third identifier having the same identifier type as the first identifier in accordance with the classification rule;

determine that the first identifier matches the third identifier detected from the second resource;

generate a link based on the first identifier responsive to determining that the first identifier matches the third identifier;

receive a request for content from a computing device; and

provide the content item with the link to the computing device responsive to the receipt of the request.

10. The system of claim 9, comprising the one or more processors to:

detect, subsequent to the transmittal of the instruction, a third identifier from the plurality of second resources, the third identifier having the same type as the first identifier;

determine that the first identifier matches the third identifier;

generate a link based on the first identifier responsive to the determination that the first identifier matches the third identifier;

receive a request for content from a computing device; and

provide, responsive to the receipt of the request, the content item with the generated link to the computing device.

11. The system of claim 10, wherein the first identifier includes the phone number associated with the content provider, and wherein the content item comprises a click-to-call interface element associated with the link.

12. The system of claim 10, wherein the third identifier is detected from a hidden portion of the plurality of second resources.

13. A non-transitory computer-readable medium storing instructions that, when executed by one or more data processors, cause the one or more data processors to:

receive a content item from a content provider;

extract, from the content item, a first identifier a first uniform resource locator (URL) identifying a first resource referenced by the content item;

identify, in accordance with a classification rule, an identifier type of the first identifier from a plurality of identifier types, the plurality of identifier types including a phone number, a mailing address, an email address, a fax number, a video chat handle, an instant messaging handle, a social media profile, and a payment information associated with the content provider, the classification rule specifying a format for each identifier type;

determine a domain of the first URL referenced by the content item by parsing the first URL the domain including at least one of a root domain and a sub domain;

index a plurality of URLs to identify a second URL, each of the plurality of URLs having a same domain as the first URL corresponding to the first resource referenced by the content item;

access a second resource the domain corresponding to the second URL with the same domain as the first URL;

parse an object model of the second resource of the domain to detect a second identifier on an element of the object model, the second identifier of a same identifier type as the first identifier in accordance with the classification rule;

determine that the first identifier does not match the second identifier detected on the second resource in accordance with a rule set for the type;

transmit, responsive to the determination that the first identifier does not match the second identifier, an instruction to modify the second resource;

subsequent to the transmission of the instruction, detect a third identifier from the second resource, the third identifier having the same identifier type as the first identifier in accordance with the classification rule;

determine that the first identifier matches the third identifier detected from the second resource in accordance with the rule set for the type;

generate a link based on the first identifier responsive to the first identifier matching the third identifier;

modify the content item by inserting the link into the content item;

receive a request for content from a computing device; and

provide the content item with the link to the computing device responsive to the receipt of the request.

14. The non-transitory computer-readable medium of claim 13, wherein the content item comprises an image content item.

15. The non-transitory computer-readable medium of claim 13, wherein the content item comprises a text content item.

16. The non-transitory computer-readable medium of claim 13, wherein the first identifier includes the phone number associated with the content provider, and wherein the content item comprises a click-to-call interface element associated with the link.