Swipe screen advertisement metrics and tracking

• US 10,410,241 B1
• Filed: 01/27/2014
• Issued: 09/10/2019
• Est. Priority Date: 11/27/2013
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Burcham, Robert H., Delker, Jason R., Holmes, Geoffrey A., Stone, M. Jeffrey
• Primary Examiner(s): Kolosowski-Gager, Katherine
• Application Number:
  US14/165,569
• Time in Patent Office: 2,052 Days
• Field of Search: 705 14
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method of measuring ad performance on a mobile device comprises presenting a swipe screen on a mobile device, displaying an ad on the swipe screen on the mobile device, receiving, by one or more input devices on the mobile device, one or more inputs, tracking the one or more inputs as interactions with the ad on the swipe screen, generating an interaction report based on the one or more inputs, and sending the interaction report to a server. The ad is configured to accept a range of inputs corresponding to interactions with the ad when displayed on the swipe screen, and the one or more inputs correspond to an interaction with the ad.

Claims

1. A method of measuring ad performance on a mobile device, the method comprising:

presenting a swipe screen on a mobile device by executing a swipe screen application on the mobile device, wherein the mobile device includes input devices that comprise a touch screen, an accelerometer, a microphone, and a camera, and wherein the swipe screen is configured to be presented to a user subsequent to activating the touch screen of the mobile device from a non-displaying state and prior to the touch screen of the mobile device displaying a home screen or lock screen of the mobile device;

displaying, by executing the swipe screen application on the mobile device, an ad on the swipe screen on the mobile device, wherein the ad is configured to accept an expected range of inputs via the accelerometer and the touch screen corresponding to interactions with the ad while displayed on the swipe screen, and wherein the expected range of inputs are inputs other than interaction inputs that transition the touch screen from presenting the swipe screen to presenting the home screen or lock screen;

receiving, via at least some of the input devices on the mobile device, inputs while displaying the ad on the swipe screen;

in response to receiving the inputs, determining, by executing the swipe screen application on the mobile device, that the inputs fall within the expected range of inputs for the ad via the accelerometer and the touch screen;

in response to determining that the inputs fall within the expected range of inputs for the ad, recording, by executing the swipe screen application on the mobile device, the inputs from the accelerometer and the touch screen as interactions corresponding to the ad displayed on the swipe screen rather than link to another source of content;

generating, by the mobile device, an interaction report for recording the interactions determined to fall within the expected range of inputs for the ad while the ad is displayed on the swipe screen;

calculating an interaction score for the ad displayed on the swipe screen by counting each interaction recorded once and adding together each of the recorded interactions corresponding to the ad being displayed;

comparing the interaction score with a threshold score, wherein the interaction score is included in the interaction report when the interaction score exceeds the threshold score, wherein the threshold score is a threshold quantity of interactions, and wherein the interaction score is not included in the interactions report unless the count of interactions of the interaction score exceeds the threshold quantity of interactions of the threshold score;

identifying, by the mobile device, that the interaction report exceeds a predefined file size;

in response to the interaction report exceeding the predefined file size, sending, from a non-transitory memory of the mobile device storing the interaction report, the interaction report to a server associated with the ad displayed on the swipe screen;

monitoring, by the mobile device, for any input on the swipe screen that falls outside of the expected range and corresponds with an attempt to bypass the ad to reach any of a desktop of the mobile device, a lock screen presented on the mobile device, or an external website via the mobile device; and

based on the monitoring, ceasing display of the ad on the swipe screen in response to receiving an input that falls outside the expected range and corresponds with the attempt to bypass the ad to reach any of a desktop of the mobile device, a lock screen presented on the mobile device, or an external website via the mobile device.

2. The method of claim 1, wherein the ad displayed on the swipe screen comprises an identifier and provides the expected range of inputs to the swipe screen application.

3. The method of claim 1, wherein the ad does not provide a link to an external source.

4. The method of claim 1, wherein the inputs only comprise inputs received between displaying the ad and providing a gesture input.

5. The method of claim 1, further comprising:

adding information associated with the ad to at least one of a scheduling store or a contact store on the mobile device.

6. The method of claim 1, wherein the ad is provided by an advertisement provider, and wherein the advertisement provider is charged for the ad based on the interaction report sent to the server comprising more than a threshold number of inputs.

7. A method of identifying and retrieving prior displayed content that is not available based on a static location identifier, the method comprising;

receiving, via one or more input devices of a plurality of input devices on a mobile device, an input on the mobile device when the mobile device is in a sleep mode, wherein the input initiates transition of the mobile device to an awake mode, and wherein the plurality of input devices comprises a touch screen, an accelerometer, a microphone, and a camera;

presenting, by executing a swipe screen application on the mobile device, a swipe screen on the mobile device based on transitioning to the awake mode, wherein the swipe screen is configured to be presented to a user immediately subsequent to activating the touch screen of the mobile device from the sleep mode and prior to the touch screen of the mobile device displaying a home screen or lock screen of the mobile device;

receiving, on the mobile device, a selection of an ad from a list for display on the swipe screen, wherein the ad is not available based on a static location identifier;

retrieving, by executing an ad manager on the mobile device, the ad based on the selection from the list, wherein the ad is configured to accept an expected range of inputs via the accelerometer and the touch screen, and wherein the expected range of inputs are inputs other than interaction inputs that transition the touch screen from presenting the swipe screen to presenting the home screen or lock screen;

in response to retrieving, displaying, by executing the swipe screen application on the mobile device, the ad on the swipe screen on the mobile device;

receiving, via at least some of the plurality of input devices on the mobile device, inputs while displaying the ad on the swipe screen;

in response to receiving the inputs, determining, by executing the swipe screen application on the mobile device, that the inputs fall within the expected range of inputs for the ad via the accelerometer and the touch screen;

in response to determining that the inputs fall within the expected range of inputs for the ad, recording, by executing the swipe screen application on the mobile device, the inputs from the accelerometer and the touch screen as interactions corresponding to the displayed ad on the swipe screen rather than link to another source of content;

generating, by the mobile device, an interaction report for recording the interactions determined to fall within the expected range of inputs for the ad while the ad is on the swipe screen;

calculating an interaction score for the ad displayed on the swipe screen by counting each interaction recorded once and adding together each of the recorded interactions corresponding to the ad being displayed;

comparing the interaction score with a threshold score, wherein the interaction score is included in the interaction report when the interaction score exceeds the threshold score, wherein the threshold score is a threshold quantity of interactions, and wherein the interaction score is not included in the interactions report unless the count of interactions of the interaction score exceeds the threshold quantity of interactions of the threshold score;

sending, by the mobile device, the interaction report to a server associated with the ad displayed on the swipe screen;

monitoring, by the mobile device, for any input on the swipe screen that falls outside of the expected range and corresponds with an attempt to bypass the ad to reach any of a desktop of the mobile device, a lock screen presented on the mobile device, or an external website via the mobile device; and

based on the monitoring, ceasing display of the ad on the swipe screen in response to receiving an input that falls outside the expected range and corresponds with the attempt to bypass the ad to reach any of a desktop of the mobile device, a lock screen presented on the mobile device, or an external website via the mobile device.

8. The method of claim 7, wherein retrieving the ad comprises retrieving the ad from an ad cache stored on the mobile device.

9. The method of claim 7, wherein the list comprises a history list, and wherein the history list comprises a plurality of ads that have been previously presented on the swipe screen.

10. The method of claim 9, wherein the history list comprises an identifier for each of the plurality of ads, and wherein the method further comprises:

retrieving the ad from an ad cache on the mobile device based on the identifier for the selection of the ad; and

initiating the ad on the mobile device.

11. The method of claim 7, wherein the list comprises a bookmarked list, and wherein the bookmarked list comprises one or more ads that have been previously presented on the swipe screen and have been selected for inclusion on the bookmarked list.

12. The method of claim 7, further comprising:

determining that an ad cache does not contain the ad;

sending a request for the ad to an advertisement gateway, wherein the request comprises an identifier for the ad;

receiving the ad at the mobile device; and

storing the ad in the ad cache,

wherein retrieving the ad comprises retrieving the ad from the ad cache.

13. A method of interacting with an ad on a swipe screen of a mobile device, the method comprising:

receiving, by a mobile device, an input on the mobile device when the mobile device is in a sleep mode;

presenting, by the mobile device, an ad on the swipe screen of the mobile device based on providing the input, wherein the ad is configured to accept a range of inputs corresponding to interactions with the ad while displayed on the swipe screen including an expected range of inputs via the accelerometer and the touch screen corresponding to interactions with the ad while displayed on the swipe screen, wherein the swipe screen is configured to be presented to a user subsequent to activating the touch screen of the mobile device from the sleep mode and prior to the touch screen of the mobile device displaying a home screen or lock screen of the mobile device, and wherein the expected range of inputs are inputs other than interaction inputs that transition the touch screen from presenting the swipe screen to presenting the home screen or lock screen;

receiving, by the mobile device, a selection of the ad;

receiving, on the mobile device, an input to share the ad with a second mobile device;

sending, by the mobile device, a message comprising an identifier for the ad to the second mobile device;

receiving, via at least some of a plurality of input devices on the mobile device, inputs while displaying the ad on the swipe screen, wherein the plurality of input devices comprises a touch screen, an accelerometer, a microphone, and a camera;

in response to receiving the inputs, determining, by executing a swipe screen application on the mobile device, that the inputs fall within the expected range of inputs for the ad via the accelerometer and the touch screen;

in response to determining that the inputs fall within the expected range of inputs for the ad, recording, by executing the swipe screen application on the mobile device, the inputs from the accelerometer and the touch screen as interactions corresponding to the displayed ad on the swipe screen rather than link to another source of content;

generating, by the mobile device, an interaction report for recording the interactions determined to fall within the expected range of inputs for the ad while the ad is on the swipe screen;

calculating an interaction score for the ad presented on the swipe screen by counting each interaction recorded once and adding together each of the recorded interactions corresponding to the ad being presented;

comparing the interaction score with a threshold score, wherein the interaction score is included in the interaction report when the interaction score exceeds the threshold score, wherein the threshold score is based a threshold quantity of interactions, and wherein the interaction score is not included in the interactions report unless the count of interactions of the interaction score exceeds the threshold quantity of interactions of the threshold score;

sending, by the mobile device, the interaction report to a server associated with the ad displayed on the swipe screen;

monitoring, by the mobile device, for any input on the swipe screen that falls outside of the expected range and corresponds with an attempt to bypass the ad to reach any of a desktop of the mobile device, a lock screen presented on the mobile device, or an external website via the mobile device; and

based on the monitoring, ceasing display of the ad on the swipe screen in response to receiving an input that falls outside the expected range and corresponds with the attempt to bypass the ad to reach any of a desktop of the mobile device, a lock screen presented on the mobile device, or an external website via the mobile device.

14. The method of claim 13, wherein receiving the selection of the ad comprises:

displaying the ad on the swipe screen on the mobile device; and

receiving the selection of the ad while the ad is displayed on the swipe screen on the mobile device.

15. The method of claim 13, wherein receiving the selection of the ad comprises:

receiving the selection of the ad from a history list, wherein the history list comprises a plurality of ads that have been previously presented on the swipe screen.

16. The method of claim 13, wherein receiving the selection of the ad comprises:

receiving the selection of the ad from a bookmarked list, wherein the bookmarked list comprises a plurality of ads that have been previously presented on the swipe screen and that have been selected for inclusion on the bookmarked list based on a display of the plurality of ads on the swipe screen.

17. The method of claim 13, wherein the message is received by the second mobile device, wherein the second mobile device generates a request to an ad server for the ad based on the message, and wherein the ad is received by the second mobile device, and wherein the ad is displayed on the second mobile device.

18. The method of claim 17, wherein the message further comprises an identifier for the mobile device, wherein a second interaction report is generated when the ad is displayed on the second mobile device, and wherein the second interaction report comprises the identifier for the mobile device.