Determining viewership for personalized delivery of television content

• US 10,412,436 B2
• Filed: 09/12/2014
• Issued: 09/10/2019
• Est. Priority Date: 09/12/2014
• Status: Active Grant

• Current Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Original Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Kosseifi, Mario, Thomas, Joseph B.
• Primary Examiner(s): Salce, Jason P
• Application Number:
  US14/485,558
• Publication Number:
  US 20160080792A1
• Time in Patent Office: 1,824 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/00 Selective content distribution, e.g. interactive television or video on demand [VOD] real-time bi-directional transmission of motion video data H04N7/14 ; broadcast or conference over packet switching networks H04L12/18
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/4415 using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning cryptography using biological data H04L9/3231; authentication in networks using biometric H04L63/0861
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods, computer-readable media and devices for presenting a personalized content to a viewer at a display are disclosed. For example, a method receives location information of a device of an individual, compares the location information to a location of the display and determines that the individual is the viewer when the location information indicates that the device of the individual is proximate to the display. The method then presents the personalized content to the viewer on the display when it is determined that the individual is the viewer.

Claims

1. A method for presenting a personalized content to a viewer at a display, the method comprising:

receiving, by a processor, location information of a device of an individual, wherein the display is distinct from the device;

comparing, by the processor, the location information to a location of the display;

determining, by the processor, that the individual is the viewer when the location information indicates that the device of the individual is proximate to the display, wherein the determining that the individual is the viewer further comprises;

obtaining biometric information associated with the viewer, wherein the biometric information comprises voice information and silhouette information;

comparing the biometric information that is obtained to stored biometric information associated with the individual; and

confirming that the individual is the viewer when the biometric information that is obtained matches the stored biometric information associated with the individual;

presenting, by the processor, the personalized content on the display when the individual is determined to be the viewer;

receiving, by the processor, additional location information and device usage information of a device of an additional individual, wherein the device usage information indicates whether the device of the additional individual is being used for a voice call;

comparing, by the processor, the additional location information to the location of the display; and

determining, by the processor, that the additional individual is not the viewer when the additional location information indicates that the device of the additional individual is proximate to the display and the device of the additional individual is currently being used for the voice call.

2. The method of claim 1, wherein the processor comprises a processor of an application server deployed in a television distribution network.

3. The method of claim 1, wherein the biometric information further comprises, at least one of:

facial image information; and

fingerprint information.

4. The method of claim 1, wherein the obtaining, the comparing and the confirming are performed for each individual when there is more than one individual proximate to the display.

5. The method of claim 1, wherein the location information comprises:

global positioning system information associated with the device of the individual.

6. The method of claim 1, wherein the location information comprises cellular network location information associated with the device of the individual.

7. The method of claim 1, wherein the location information comprises historical location information associated with the individual.

8. The method of claim 1, wherein the additional location information further comprises:

global positioning system information associated with the device of the additional individual.

9. The method of claim 1, wherein the additional location information further comprises:

cellular network location information associated with the device of the additional individual.

10. The method of claim 1, wherein the presence information associated with the additional individual further comprises:

login information associated with the additional individual.

11. The method of claim 1, wherein the presenting the personalized content on the display comprises:

delivering the personalized content to the display.

12. The method of claim 1, wherein the personalized content comprises an advertising content.

13. The method of claim 12, wherein the advertising content comprises an interactive media.

14. The method of claim 1, further comprising:

selecting the personalized content by matching a characteristic of the viewer to a characteristic of the personalized content.

15. A non-transitory computer-readable medium storing a plurality of instructions which, when executed by a processor, cause the processor to perform operations for presenting a personalized content to a viewer at a display, the operations comprising:

receiving location information of a device of an individual, wherein the display is distinct from the device;

comparing the location information to a location of the display;

determining that the individual is the viewer when the location information indicates that the device of the individual is proximate to the display, wherein the determining that the individual is the viewer further comprises;

obtaining biometric information associated with the viewer, wherein the biometric information comprises voice information and silhouette information;

comparing the biometric information that is obtained to stored biometric information associated with the individual; and

confirming that the individual is the viewer when the biometric information that is obtained matches the stored biometric information associated with the individual;

presenting the personalized content on the display when the individual is determined to be the viewer;

receiving additional location information and device usage information of a device of an additional individual, wherein the device usage information indicates whether the device of the additional individual is being used for a voice call;

comparing the additional location information to the location of the display; and

determining that the additional individual is not the viewer when the additional location information indicates that the device of the additional individual is proximate to the display and the device of the additional individual is currently being used for the voice call.

16. An apparatus for presenting a personalized content to a viewer at a display, the apparatus comprising:

a processor; and

a computer-readable medium storing a plurality of instructions which, when executed by the processor, cause the processor to perform operations comprising;

receiving location information of a device of an individual, wherein the display is distinct from the device;

comparing the location information to a location of the display;

determining that the individual is the viewer when the location information indicates that the device of the individual is proximate to the display, wherein the determining that the individual is the viewer further comprises;

obtaining biometric information associated with the viewer, wherein the biometric information comprises voice information and silhouette information;

comparing the biometric information that is obtained to stored biometric information associated with the individual; and

confirming that the individual is the viewer when the biometric information that is obtained matches the stored biometric information associated with the individual;

presenting the personalized content on the display when the individual is determined to be the viewer;

receiving additional location information and device usage information of a device of an additional individual, wherein the device usage information indicates whether the device of the additional individual is being used for a voice call;

comparing the additional location information to the location of the display; and

determining that the additional individual is not the viewer when the additional location information indicates that the device of the additional individual is proximate to the display and the device of the additional individual is currently being used for the voice call.

17. The apparatus of claim 16, wherein the obtaining, the comparing and the confirming are performed for each individual when there is more than one individual proximate to the display.