Methods and systems for generation, curation, and presentation of media collections with automated advertising

• US 10,430,838 B1
• Filed: 06/28/2016
• Issued: 10/01/2019
• Est. Priority Date: 06/28/2016
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: Snap, Inc.
• Inventors: Andreou, Jacob
• Primary Examiner(s): Macasiano, Marilyn G
• Application Number:
  US15/195,655
• Time in Patent Office: 1,190 Days
• Field of Search: 358 118
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: G11B 27/28 by using information signals recorded by the same method as the main recording G11B27/22 takes precedence
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems, devices, media, instructions, and methods for computer based automated content generation, curation, and presentation are described. In one embodiment a content collection is generated with a first continuous presentation group by associating a first content element from a first content message of the plurality of content messages and a second content element from a second content message of the plurality of content messages to associate the first content element and the second content element as the first continuous presentation group. Advertising element placement within the presentation order for the first media collection is determined, and adjusted to avoid interrupting the continuous presentation group. In other embodiments, various advertising patterns are used and adjusted based on curated presentation groups within content collections.

Claims

1. A method for automatic curation and editing of video and image content collections with a curation tool, the method comprising:

receiving, at a server computer, a first plurality of content messages from a plurality of content sources, each content message comprising media content, and each content message being associated with a first media collection;

generating, using the curation tool and one or more processors, a presentation order for the first plurality of messages of the first media collection;

generating, by the curation tool and the one or more processors, a first continuous presentation group by associating a first content element from a first content message of the plurality of content messages and a second content element from a second content message of the plurality of content messages to associate the first content element and the second content element as the first continuous presentation group;

automatically determining advertising element placement within the presentation order for the first media collection using the curation tool and the one or more processors; and

automatically adjusting placement of a first advertising element within the presentation order, using the curation tool and the one or more processors, based on the association between the first content element and the second content element as the continuous presentation group to generate an adjusted presentation order.

2. The method of claim 1 further comprising:

receiving, from a first client device, a first request associated with the first media collection; and

communicating a plurality of content elements from the plurality of content messages and at least the first advertising element using the adjusted presentation order.

3. The method of claim 2 further comprising:

receiving, at the server computer, a second plurality of content messages, each content message of the second plurality of content messages comprising media content and being associated with at least the first media collection;

updating the presentation order associated with the first media collection following receipt of the second plurality of content messages to generate a second presentation order using the plurality of content messages and the second plurality of content messages; and

updating advertising element placement within the second presentation order based at least in part on the continuous presentation group to generate a second adjusted presentation order.

4. The method of claim 3 further comprising:

receiving, from a second client device, a second request associated with the first media collection; and

communicating the plurality of content elements from the plurality of content messages, a second plurality of content elements from the second plurality of content messages, and at least the first advertising element using the second adjusted presentation order.

5. The method of claim 1 wherein determining advertising element placement comprises periodically inserting an advertising element between content elements following a set number of content elements.

6. The method of claim 1 wherein determining advertising element placement comprises determining a display time associated with each content element of the plurality of content elements;

and

periodically inserting an advertising element between content elements as ordered in the presentation order following a threshold display time amount.

7. The method of claim 6 wherein adjusting placement of the first advertising element within the presentation order based on the association between the first content element and the second content element as the continuous presentation group to generate the adjusted presentation order comprises:

determining a position associated with the threshold display time within the continuous presentation group; and

placing the first advertising element in the updated presentation order based on the position of the threshold display time within the continuous presentation group.

8. The method of claim 1 wherein adjusting placement of the first advertising element within the presentation order based on the association between the first content element and the second content element as the continuous presentation group to generate the adjusted presentation order comprises shifting placement of the first advertising element to follow the continuous presentation group.

9. The method of claim 1 wherein adjusting placement of the first advertising element within the presentation order based on the association between the first content element and the second content element as the continuous presentation group to generate the adjusted presentation order comprises shifting placement of the first advertising element to precede the continuous presentation group.

10. The method of claim 1 wherein generating the presentation order comprises:

analyzing each of the plurality of content messages to determine a quality score for each of the plurality of content messages;

storing each of the plurality of content messages in a database along with the quality score for each of the plurality of content messages; and

generating the presentation order automatically based on the quality score for each of the plurality of content messages.

11. The method of claim 10 wherein generating the presentation order and the first continuous presentation group further comprises:

receiving, from an operator device, a threshold percentage for the media collection;

determining a subset of the plurality of content messages associated with the media collection to be made available to the operator device based on the threshold percentage received from the operator device and the quality score for each of the plurality of content messages;

causing only the subset of the plurality of content messages associated with the media collection to be displayed on the operator device for the media collection; and

receiving, from the operator device, the presentation order for the first plurality of messages of the first media collection and identifiers associated with the first continuous presentation group.

12. The method of claim 11, wherein analyzing each of the plurality of content messages to determine a quality score for each of the plurality of content messages is based on at least one factor from a group comprising:

explicit content likelihood, underexposure, overexposure, noise level, shakiness, blurriness, low quality compression, audio quality, areas within and event, and content messages that are all black and white.

13. The method of claim 1, wherein the first media collection is associated with a geolocation, an event, a metadata topic, or a common user interest value.

14. The method of claim 1, wherein the media content comprises a photograph content element from first client device of the plurality of client devices and a video content element from a second client device of the plurality of client devices.

15. A communication system with a video and image curation tool comprising:

a memory; and

one or more processors coupled to the memory, the one or more processors configured to;

receive a plurality of content messages from a plurality of content sources, each content message comprising media content, and each content message being associated with a first media collection;

access, by a curation tool using the one or more processors, the plurality of content messages;

generate, using the curation tool, a presentation order for the first plurality of messages of the first media collection;

generate, using the curation tool, a first continuous presentation group by associating a first content element from a first content message of the plurality of content messages and a second content element from a second content message of the plurality of content messages to associate the first content element and the second content element as the first continuous presentation group;

automatically determine, by the curation tool, advertising element placement within the presentation order for the first media collection; and

automatically adjust placement of a first advertising element within the presentation order, by the curation tool, based on the association between the first content element and the second content element as the continuous presentation group to generate an adjusted presentation order.

16. The system of claim 15 further comprising:

communication input and output (I/O) hardware coupled to the one or more processors and configured to;

receive, from a first client device, a first request associated with the first media collection; and

communicate a plurality of content elements from the plurality of content messages and at least the first advertising element using the adjusted presentation order.

17. The system of claim 15 wherein the one or more processors are configured to determine advertising element placement by inserting an advertising element after a segmenting content element associated with a threshold number of content elements since a preceding advertising element and a display time associated with preceding content elements since the previous advertising element.

18. The system of claim 17 wherein adjusting placement of the first advertising element within the presentation order comprises shifting placement of the first advertising element to follow the continuous presentation group when the segmenting content element is within the continuous presentation group.

19. A non-transitory computer readable medium comprising instructions stored thereon that are executable by at least one processor to cause a computing device to perform operations for video and image editing and curation using a curation tool, the operations causing the curation tool to:

receive, by the curation tool, a plurality of content messages from a plurality of content sources, each content message comprising media content, and each content message being associated with a first media collection;

generate, by the curation tool using the at least one processor, a presentation order for the first plurality of messages of the first media collection;

generate, by the curation tool using the at least one processor, a first continuous presentation group by associating a first content element from a first content message of the plurality of content messages and a second content element from a second content message of the plurality of content messages to associate the first content element and the second content element as the first continuous presentation group;

automatically determine, by the curation tool using the at least one processor, advertising element placement within the presentation order for the first media collection; and

automatically adjust placement of a first advertising element within the presentation order, by the curation tool using the at least one processor, based on the association between the first content element and the second content element as the continuous presentation group to generate an adjusted presentation order.

20. The non-transitory computer readable medium 19 further comprising instructions stored thereon that are executable by the processor to cause the computing device to:

display at least a portion of a plurality of content elements associated with the plurality of content messages on an output display of the computing device;

receive one or more user inputs selecting the presentation order and generating the first continuous presentation group;

generate a first database entry comprising content elements selected by the one or more user inputs and the first advertising element as structured within the adjusted presentation order; and

respond to a media collection request from a first client device using the first database entry.