Systems and methods for presenting content based on user behavior

• US 10,432,781 B1
• Filed: 06/28/2018
• Issued: 10/01/2019
• Est. Priority Date: 03/22/2016
• Status: Active Grant

• Current Assignee: Massachusetts Mutual Life Insurance Company
• Original Assignee: Massachusetts Mutual Life Insurance Company
• Inventors: Knas, Michal, John, Jiby
• Primary Examiner(s): Gelin, Jean A
• Application Number:
  US16/022,467
• Time in Patent Office: 460 Days
• CPC Class Codes: G06F 1/1694 the I/O peripheral being a single or a set of motion sensors for pointer control or gesture input obtained by sensing movements of the portable computer
• CPC Class Codes: G06F 3/012 Head tracking input arrangements
• CPC Class Codes: G06F 3/013 Eye tracking input arrangements G06F3/015 takes precedence
• CPC Class Codes: H04M 1/724 User interfaces specially adapted for cordless or mobile telephones
• CPC Class Codes: H04M 1/72454 according to context-related or environment-related conditions
• CPC Class Codes: H04M 1/72463 to restrict the functionality of the device
• CPC Class Codes: H04M 1/724631 by limiting the access to the user interface, e.g. locking a touch-screen or a keypad
• CPC Class Codes: H04M 2250/10 including a GPS signal receiver
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information
• CPC Class Codes: H04W 4/38 for collecting sensor information
• CPC Class Codes: H04W 4/40 for vehicles, e.g. vehicle-to-pedestrians [V2P]
• CPC Class Codes: H04W 4/70 Services for machine-to-machine communication [M2M] or machine type communication [MTC]
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
• CPC Class Codes: H04W 84/12 WLAN [Wireless Local Area Networks]

Abstract

Systems and methods for controlling content displayed on a user device, including the steps of by a processing content data configured for presentation on a display of the user device, transmitting the content data to one of the display, speaker, or both, collecting behavior data of the head of the user by the tracking sensor, determining, by that the user is viewing the display based on the head position and/or the amount of the head captured by the sensor. When the viewer is viewing the display generating, by the processing module of the user device, a change in the content data presented on at least one of the display, speaker, or both, and when the viewer is not viewing the display presenting, by the processing module of the user computing device, the same content data on at least one of least one of the display, speaker, or both.

Claims

1. A computer-implemented method comprising:

periodically monitoring, by a server via a GPS sensor in communication with an electronic device, a speed of the electronic device;

when the speed of the electronic device satisfies a speed threshold, activating, by the server, a tracking sensor associated with the electronic device, the tracking sensor being configured to monitor behavior data of a user operating the electronic device;

periodically retrieving, by the server via the activated tracking sensor, behavior data associated with the user;

when the behavior data satisfies a behavior data threshold indicating that the user is facing a display of the electronic device and the speed of the electronic device satisfies the speed threshold;

dynamically generating, by the server, modified electronic content data configured to be presented by the electronic device, the modified electronic content data corresponding to the electronic content data, and

transmitting, by the server, the modified electronic content data to the electronic device;

when at least one of the behavior data fails to satisfy the behavior data threshold and the speed associated with the electronic device fails to satisfy the speed threshold;

resuming, by the server, presentation of the electronic content data on the electronic device.

2. The method of claim 1, wherein the electronic content data is at least one of an auditory content data or a visual content data.

3. The method of claim 1, wherein the behavior data comprises data corresponding to at least one of the user'"'"'s eye gaze and head movement.

4. The method of claim 1, wherein the behavior data threshold corresponds to the user'"'"'s head facing a display of the electronic device.

5. The method of claim 4, wherein the behavior data threshold corresponds to the user'"'"'s head facing a display of the electronic device for a pre-determined time threshold.

6. The method according to claim 1, wherein the modified electronic content corresponds to at least one of pausing, stopping, and replacing presentation of the electronic content data.

7. The method according to claim 1, wherein the modified electronic content corresponds replacing the electronic content data with a blank display screen or a message on a display of the electronic device.

8. The method according to claim 1, further comprising at least one of reflecting a light on the user'"'"'s face and offsetting an illumination source from a marker on the user'"'"'s face.

9. A system comprising:

an electronic device configured to present electronic content data;

a GPS sensor in communication with the electronic device;

a tracking sensor configured to monitor behavior data of a user operating the electronic device;

a server in communication with the electronic device, the GPS sensor, and the tracking sensor, the server configured to;

periodically monitor, via the GPS sensor, a speed of the electronic device;

when the speed of the electronic device satisfies a speed threshold, activate the tracking sensor associated with the electronic device;

periodically retrieve, via the activated tracking sensor, behavior data associated with the user;

when the behavior data satisfies a behavior data threshold indicating that the user is facing a display of the electronic device and the speed of the electronic device satisfies the speed threshold;

dynamically generate modified electronic content data configured to be presented by the electronic device, the electronic modified content data corresponding to the electronic content data, and

transmit the electronic modified content data to the electronic device;

when at least one of the behavior data fails to satisfy the behavior data threshold and the speed associated with the electronic device fails to satisfy the speed threshold;

resume presentation of the content data to the electronic device.

10. The system of claim 9, wherein the electronic content data is at least one of an auditory content data or a visual content data.

11. The system of claim 9, wherein the behavior data comprises data corresponding to at least one of the user'"'"'s eye gaze and head movement.

12. The system of claim 9, wherein the behavior data threshold corresponds to the user'"'"'s head facing a display of the electronic device.

13. The system of claim 12, wherein the behavior data threshold corresponds to the user'"'"'s head facing a display of the electronic device for a pre-determined time threshold.

14. The system according to claim 9, wherein the modified electronic content corresponds to at least one of pausing, stopping, and replacing the presentation of the electronic content data.

15. The system according to claim 9, wherein the modified electronic content corresponds replacing the electronic content data with a blank display screen or a message on a display of the electronic device.

16. The system according to claim 9, wherein the server is further configured to at least one of reflect a light on the user'"'"'s face and offset an illumination source from a marker on the user'"'"'s face.

17. A computer program product, stored on one or more non-transitory computer-readable devices, the program product configured to:

transmit electronic content data configured to be presented by an electronic device;

periodically monitor, via a GPS sensor in communication with the electronic device, a speed of the electronic device;

when the speed of the electronic device satisfies a speed threshold, activate a tracking sensor associated with the electronic device, the tracking sensor being configured to monitor behavior data of a user operating the electronic device;

periodically retrieve, via the activated tracking sensor, behavior data associated with the user;

when the behavior data satisfies a behavior data threshold indicating that the user is facing a display of the electronic device and the speed of the electronic device satisfies the speed threshold;

dynamically generate modified electronic content data configured to be presented by the electronic device, the modified content data corresponding to the electronic content data, and

transmit the modified electronic content data to the electronic device;

when at least one of the behavior data fails to satisfy the behavior data threshold and the speed associated with the electronic device fails to satisfy the speed threshold;

resume presenting the content data on the electronic device.

18. The program product of claim 17, wherein the electronic content data is at least one of an auditory content data or a visual content data.

19. The program product of claim 17, wherein the behavior data comprises data corresponding to at least one of the user'"'"'s eye gaze and head movement.

20. The program product of claim 17, wherein the behavior data threshold corresponds to the user'"'"'s head facing a display of the electronic device.