Automatic offer generation using concept generator apparatus and methods therefor

• US 10,438,231 B2
• Filed: 03/31/2014
• Issued: 10/08/2019
• Est. Priority Date: 03/13/2013
• Status: Active Grant

• Current Assignee: Maplebear Inc.
• Original Assignee: Eversight, Inc. (Maplebear Inc.)
• Inventors: Moran, David, Wilson, Mark
• Primary Examiner(s): Andrei, Radu
• Application Number:
  US14/231,440
• Publication Number:
  US 20140337119A1
• Time in Patent Office: 2,017 Days
• Field of Search: 705 1449
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 1/0021 Image watermarking
• CPC Class Codes: G06T 1/0064 Geometric transfor invariant watermarking, e.g. affine transform invariant
• CPC Class Codes: G06T 3/02 Affine transformations for image registration G06T3/147; for image mosaicing G06T3/4038
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk

Abstract

Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on segmented subpopulations, whereby the test promotions are automatically generated. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Claims

1. A computer implemented promotion-optimization method that is performed by a promotion optimization system, containing a correlation engine, a promotion module, an administration module, a monitoring module, the method comprising:

generating a plurality of test promotions by providing a user a plurality of templates for offers, receiving user input for values of variables within a template chosen from the plurality of templates, wherein the values include a product, a discount, and platforms the test promotions will be administered upon, iteratively forming permutations of variable values from the values received from the user, and validating the formed permutations by preventing permutations of variable values for a product brand with product packaging not offered by that manufacturer, ensuring discounts do not fall below a threshold, and the test promotions adhere to layout, graphics size, and character count requirements imposed by the platforms;

rendering the plurality of test promotions according to the validated permutations for improved display on a screen of a computer device for the given platforms;

administering the rendered plurality of test promotions to a plurality of segmented subpopulations of consumers on the platforms in real-time, wherein the real-time administration of test promotions includes concurrently testing of the plurality of test promotions at the same time to the plurality of segmented subpopulations, to improve statistical validity of correlations made between the variable values;

obtaining responses from said segmented subpopulations of consumers; and

identifying the variable values from the results that cause an increase in sales.

2. The method of claim 1, wherein the plurality of templates implement various themes.

3. The method of claim 2, wherein the various themes include amount off, percentage off, buy something get something else for free or for reduced cost, and the price of a product or service.

4. The method of claim 2, wherein each template includes multiple layout options the user may pick from.

5. The method of claim 2, wherein the user selects a theme and a template is recommended in response.

6. The method of claim 1, wherein the values of the variables are inputted from a definition file.

7. The method of claim 1, wherein the plurality of templates implement various themes.

8. The method of claim 1, wherein the validation includes a product validation, a discount validation and a platform validation.

9. The method of claim 1, further comprising adapting each of the plurality of test promotions to the platforms.