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System and method for determining conversion rate for short message service (SMS) messaging

  • US 10,440,528 B2
  • Filed: 05/17/2019
  • Issued: 10/08/2019
  • Est. Priority Date: 01/02/2018
  • Status: Active Grant
First Claim
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1. A method for determining a current conversion rate for Short Message Service (SMS) messaging, the method comprising:

  • submitting a plurality of SMS messages to a routing system, wherein the SMS messages are submitted by a network operator partner and are destined for an end user;

    delivering the plurality of SMS messages to a destination network using the routing system;

    delivering the plurality of SMS messages to a conversion rate processor using the routing system;

    monitoring a conversion timeout period for each of the plurality of SMS messages at the conversion rate processor;

    delivering the plurality of SMS messages to the end user using the destination network;

    detecting, by the network operator partner, if an action has been performed by the end user in response to each of the plurality of SMS messages, generating a successful conversion message at the network operator for the SMS message if the action is performed by the end user prior to the expiration of the conversion timeout period for the SMS message and delivering the successful conversion message to the conversion rate processor;

    calculating a current conversion rate at the conversion rate processor following the receipt of one or more successful conversion messages at the current conversion rate processor or following expiration of the conversion timeout period for one or more of the plurality of SMS messages;

    providing the current conversion rate to the routing system;

    comparing the current conversion rate and a reference conversion rate at the routing system; and

    flagging the destination network and network operator partner combination if the current conversion rate exceeds a predetermined threshold.

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