Method and apparatus for content presentation in association with a telephone call
First Claim
1. A method of facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the method comprising:
- upon activation, by the user, of a control associated with initial content presented on the communication device, receiving from the communication device a signal indicating initiation of the communication connection, wherein the initial content comprises content obtained from a website not associated with the user;
causing the initial content to be presented on the destination device in association with the communication connection while the initial content is presented on the communication device;
obtaining updated content generated at the destination device, wherein the updated content comprises a modification by the destination party to the initial content; and
forwarding the updated content for presentation on the communication device while the updated content is presented on the destination device.
1 Assignment
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Accused Products
Abstract
A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party'"'"'s telephone rings), in-call, and/or post-call. Content presented to a party may be related to or selected by another party participating in the call, or may be related to or selected by a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list.
21 Citations
31 Claims
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1. A method of facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the method comprising:
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upon activation, by the user, of a control associated with initial content presented on the communication device, receiving from the communication device a signal indicating initiation of the communication connection, wherein the initial content comprises content obtained from a website not associated with the user; causing the initial content to be presented on the destination device in association with the communication connection while the initial content is presented on the communication device; obtaining updated content generated at the destination device, wherein the updated content comprises a modification by the destination party to the initial content; and forwarding the updated content for presentation on the communication device while the updated content is presented on the destination device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the method comprising:
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upon activation, by the user, of a control associated with initial content presented on the communication device, receiving from the communication device a signal indicating initiation of the communication connection, wherein the initial content comprises content obtained from a website not associated with the user; causing the initial content to be presented on the destination device in association with the communication connection while the initial content is presented on the communication device; obtaining updated content generated at the destination device, wherein the updated content comprises a modification by the destination party to the initial content; and forwarding the updated content for presentation on the communication device while the updated content is presented on the destination device.
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14. An apparatus for facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the apparatus comprising:
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a subscriber communication mechanism; a content presentation mechanism; one or more processors; and memory storing instructions that, when executed by the one or more processors, cause the apparatus to; upon activation, by the user, of a control associated with initial content presented on the communication device, receive from the communication device a signal indicating initiation of the communication connection, wherein the initial content comprises content obtained from a website not associated with the user;
cause the initial content to be presented on the destination device in association with the communication connection while the initial content is presented on the communication device;obtain updated content generated at the destination device, wherein the updated content comprises a modification by the destination party to the initial content; and forward the updated content, via the content presentation mechanism, for presentation on the communication device while the updated content is presented on the destination device. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21)
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22. A system for facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the system comprising:
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a communication server comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the communication server to; execute data connection logic to, upon activation by the user of a control associated with initial content presented on the communication device, receive from the communication device a signal indicating initiation of the communication connection, wherein the initial content comprises content obtained from a website not associated with the user; and execute content presentation logic to forward to the communication device updated content for presentation on the communication device while the updated content is presented on the destination device, wherein the updated content comprises a modification by the destination party to the initial content; and the destination device comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the destination device to; present the initial content in association with the communication connection while the initial content is presented on the communication device; and generate the updated content under control of the destination party. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification