Methods and systems for unfolding video pre-roll

  • US 10,448,119 B2
  • Filed: 12/16/2013
  • Issued: 10/15/2019
  • Est. Priority Date: 08/30/2013
  • Status: Active Grant
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First Claim
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1. A computer-implemented method comprising:

  • providing an unfolding video having a variable play length, wherein the unfolding video comprises a plurality of video segments interconnected in the form of a video tree comprising a plurality of branching paths, wherein particular video segments in a particular path of the video tree are selectively presented to a viewer based at least in part on one or more viewer interactions with the unfolding video, and wherein the play length of the unfolding video is based on how many video segments in a particular branching path are presented to the viewer;

    presenting to the viewer, in temporal proximity to at least a portion of a primary video having a fixed play length, a first video segment from the video tree of the unfolding video;

    receiving an interaction with the first video segment of the unfolding video from the viewer during playback of the first video segment of the unfolding video; and

    in response to the received interaction, extending the play length of the unfolding video by presenting at least a portion of a second video segment from a branching path of the video tree of the unfolding video, wherein the second video segment is seamlessly connected to the first video segment, and continuing to present the extended unfolding video without interruption;

    wherein the branching path in the unfolding video being presented to the viewer comprises a plurality of video segments that comprise portions of and together form a single, comprehensive video advertisement, andwherein a payment for presenting the unfolding video to the user is calculated as a combination of a plurality of payment components each associated with a different portion of the unfolding video, at least a subplurality of the payment components being calculated using different bases, wherein a first one of the payment components is calculated based on serving to the user an impression comprising the first video segment of the unfolding video, and wherein a second one of the payment components is calculated based on extending the unfolding video to present at least the portion of the second video segment.

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