Dynamic customization and monetization of audio-visual content

• US 10,455,284 B2
• Filed: 08/31/2012
• Issued: 10/22/2019
• Est. Priority Date: 08/31/2012
• Status: Active Grant

• Current Assignee: Elwha LLC (Intellectual Ventures LLC)
• Original Assignee: Elwha LLC (Intellectual Ventures LLC)
• Inventors: Gerrity, Daniel A., Gates, III, William H., Holman, Paul, Hyde, Roderick A., Jung, Edward K. Y., Kare, Jordin T., Levien, Royce A., Lord, Richard T., Lord, Robert W., Malamud, Mark A., Myhrvold, Nathan P., Rinaldo, Jr., John D., Rosema, Keith D., Tegreene, Clarence T., Wood, Jr., Lowell L.
• Primary Examiner(s): Bruckart, Benjamin R
• Assistant Examiner(s): Doshi, Akshay
• Application Number:
  US13/602,058
• Publication Number:
  US 20140068661A1
• Time in Patent Office: 2,608 Days
• Field of Search: 725 32- 36, 725 12, 725 14
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/441 Acquiring end-user identification , e.g. using personal code sent by the remote control or by inserting a card
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4542 Blocking scenes or portions of the received content, e.g. censoring scenes
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38

Abstract

Systems and methods for dynamic customization of audio-visual content are described. In some implementations, a process may include receiving at least one audio-visual core portion, receiving at least one selection signal indicative of a viewer preference, modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content, outputting the dynamically-customized audio-visual content; and receiving a consideration for the dynamically-customized audio-visual content.

Claims

1. A system for providing audio-visual content, comprising:

a device configured to be operatively positioned proximate to a display and to be operatively coupled to the display, the device including a processor and a memory configured with one or more instructions that, when executed by the processor, configure the processor to provide at least;

circuitry for receiving at least one audio-visual core portion at the device configured to be operatively positioned proximate to the display;

circuitry for determining at least one selection signal indicative of a viewer preference without requiring a viewing area into which a dynamically-customized audio-visual content is to be displayed for presence of at least one viewer, the circuitry for determining at least one selection signal indicative of a viewer preference being based at least partially on;

determining information received from a memory of a communication device associated with the at least one viewer present within the viewing area, the information including at least one of an online shopping characteristic or a browsing history characteristic;

determining, based at least partially on the information, at least one similar viewer having at least one similarity to the at least one viewer; and

determining the at least one selection signal based on at least one indication of a reaction by the at least one similar viewer determined based at least partially on the information including at least one of the online shopping characteristic or the browsing history characteristic;

circuitry for modifying the audio-visual core portion, at the device configured to be operatively positioned proximate to the display, with at least one revised content portion in accordance with the at least one selection signal to create the dynamically customized audio-visual content, including at least;

circuitry for automatically adjusting at least one customization aspect in response to the information received from the memory of the communication device associated with the at least one viewer within the viewing area; and

circuitry for modifying the audio-visual core portion with at least one revised content portion, the at least one revised content portion including at least one of a revised facial appearance of an actor, a revised voice of an actor, a revised movement of an actor, a revised story-line, or a revised plot direction of at least one of a movie, a sitcom, or a story-related content within the audio-visual core portion;

circuitry for outputting the dynamically-customized audio-visual content for display within the viewing area; and

circuitry for facilitating a payment based on the modifying of the audio-visual core portion in accordance with the at least one selection signal based on the at least one indication of the reaction by the at least one similar viewer determined based at least partially on the information including at least one of the online shopping characteristic or the browsing history characteristic received from the memory of the communication device.

2. The system of claim 1, wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises:

at least one of;

circuitry for replacing at least one actor of the audio-visual core portion with at least one replacement actor;

circuitry for replacing one or more of a facial appearance, a voice, a body appearance, or an apparel with a corresponding one or more of a replacement facial appearance, a replacement voice, a replacement body appearance, or a replacement apparel;

circuitry for replacing at least one of a setting aspect, an environmental aspect, or a background aspect of the audio-visual core portion with a corresponding at least one of a replacement setting aspect, a replacement environmental aspect, or a replacement background aspect;

circuitry for receiving an input from a viewer indicative of a desired setting selected from at least one sliding scale of at least one viewing aspect;

or

circuitry for replacing at least a city in which at least one scene is set without requiring interaction by the at least one viewer.

3. The system of claim 1, wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises:

circuitry for replacing one or more audible portions with one or more replacement audible portions; and

circuitry for modifying one or more body movements corresponding to the one or more audible portions with one or more replacement body movements corresponding to the one or more replacement audible portions.

4. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for determining a selection signal indicative of a geographic location of at least one viewer; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for at least one of replacing a portion considered inappropriate with respect to the geographic location of the at least one viewer with a replacement portion considered appropriate with respect to the geographic location of the at least one viewer, or omitting the inappropriate portion.

5. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for determining a selection signal of a cultural identity of at least one viewer; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for at least one of replacing at least a portion of content inappropriate for the cultural identity of the at least one viewer with an appropriate portion of content, or omitting the inappropriate portion.

6. The system of claim 1, wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises:

circuitry for determining a plurality of pixels of at least one digital image that are to be adjusted based on at least a portion of a speaker changing from speaking a first dialogue portion to a second dialogue portion; and

circuitry for altering one or more light intensities of at least some of the plurality of pixels to adjust the at least one digital image to depict the at least a portion of the speaker speaking the second dialogue portion.

7. The system of claim 1, wherein circuitry for modifying the audio-visual core portion with at least one revised content portion within the audio-visual core portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises:

circuitry for replacing a portion of the audio-visual core portion with a replacement audio-visual portion based on a selection of at least one of an alternative story line or an alternative plot, the selection being at least partially based on the at least one selection signal.

8. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for monitoring at least one characteristic of at least one viewer; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion within the audio-visual core portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for automatically adjusting at least one customization aspect in response to the at least one characteristic of the at least one viewer.

9. The system of claim 1, wherein determining information received from a memory of a device associated with the at least one viewer present within the viewing area, the information including at least one of an online shopping characteristic or a browsing history characteristic comprises:

determining at least one online shopping characteristic of the at least one viewer based at least partially on a content of a memory of at least one electronic device associated with the at least one viewer; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion within the audio-visual core portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for automatically adjusting an audio characteristic of the at least one revised content portion in response to the determined at least one online shopping characteristic of the viewer based at least partially on the at least one online shopping characteristic of the at least one viewer.

10. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for detecting one or more actions of at least one viewer associated with at least one electronic device associated with the at least one viewer; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for automatically adjusting at least one customization aspect in response to the detecting one or more actions of at least one viewer associated with at least one electronic device associated with the at least one viewer.

11. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for determining at least one input indicative of a viewing history of at least one viewer within a viewing area into which a dynamically customized audio-visual content is to be displayed; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for modifying a portion of audio-visual content in response to the at least one input indicative of a viewing history.

12. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for determining at least one input indicative that at least one viewer has not viewed one or more prerequisite content portions; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for supplementing at least a portion of audio-visual content with at least some of the one or more prerequisite content portions in response to the at least one input.

13. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for determining at least one input indicative of one or more preferences of at least one viewer based on previous viewing behavior; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for automatically adjusting a plot direction of at least a portion of audio-visual content in response to the at least one input.

14. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for determining at least one input indicative of a preferred viewing perspective of at least one viewer; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for adjusting the viewing perspective of at least a portion of the audio-visual core portion in response to the at least one input.

15. The system of claim 1, wherein circuitry for determining at least one selection signal indicative of a viewer preference comprises:

circuitry for determining from a non-private source of information at least one input indicative of a preference of at least one viewer; and

wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for adjusting at least a portion of the audio-visual core portion in response to the at least one input.

16. The system of claim 1, wherein determining information received from a memory of a communication device associated with the at least one viewer present within the viewing area, the information including at least one of an online shopping characteristic or a browsing history characteristic comprises:

determining information received from a memory of a communication device, including information from at least one of calendar or scheduling software, indicative of a time period available for viewing for at least one viewer; and

wherein circuitry for modifying the audio-visual core portion, at the device configured to operatively positioned proximate to the display, with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises;

circuitry for automatically adjusting at least one a portion of the audio-visual core portion, at the device configured to be operatively positioned proximate to the display, to fit the at least one time period available for viewing based on the information received from the memory of the communication device, including information from at least one of calendar or scheduling software, indicative of the time period available for viewing for at least one viewer.

17. The system of claim 1, wherein determining information receiving from a memory of a device associated with the at least one viewer present within the viewing area, the information including at least one of an online shopping characteristic or a browsing history characteristic comprises:

determining information received from a memory of at least one portable communication device associated with the at least one viewer present within the viewing area, the at least one portable communication device being present within the viewing area simultaneously with the at least one viewer.

18. The system of claim 1, wherein determining information received from a memory of a device associated with the at least one viewer present within the viewing area comprises:

determining information received from a memory of at least one portable communication device associated with the at least one viewer present within the viewing area without regard to an identity of the at least one viewer, the at least one portable communication device being present within the viewing area simultaneously with the at least one viewer.

19. The system of claim 1, wherein determining information received from a memory of a device associated with the at least one viewer present within the viewing area, the information including at least one of an online shopping characteristic or a browsing history characteristic comprises:

determining information received from a memory of at least one portable communication device associated with the at least one viewer present within the viewing area, the at least one portable communication device being present within the viewing area simultaneously with the at least one viewer, the information being indicative of at least one online purchase associated with the at least one viewer.

20. The system of claim 1, wherein determining information received from a memory of a device associated with the at least one viewer present within the viewing area, the information including at least one of an online shopping characteristic or a browsing history characteristic comprises:

determining information received from a memory of at least one portable communication device associated with the at least one viewer present within the viewing area, the at least one portable communication device being present within the viewing area simultaneously with the at least one viewer, the information being indicative of at least one online browsing activity associated with the at least one viewer.

21. The system of claim 1, wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises:

circuitry for replacing at least a landscape in which at least one scene is set without requiring interaction by the at least one viewer.

22. The system of claim 1, wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises:

circuitry for replacing at least a weather condition in which at least one scene is set.

23. The system of claim 1, wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection to create a dynamically customized audio-visual content comprises:

circuitry for replacing a portion considered inappropriate with respect to a cultural heritage of the at least one viewer with a replacement portion considered appropriate with respect to the cultural heritage of the at least one viewer.

24. The system of claim 1, wherein circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content comprises:

circuitry for modifying the audio-visual core portion with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content without requiring interaction by the at least one viewer and without regard to an identity of the at least one viewer.

25. The system of claim 1, wherein the information determined from the memory of the communication device further includes at least an indication of a subscription to a customization service, and wherein the payment comprises a payment in accordance with the indication of the subscription to the customization service.

26. The system of claim 1, wherein the information determined from the memory of the communication device further includes at least an indication grant of access to personal data, and wherein the payment comprises a payment in accordance with the indication of the grant of access to personal data.

27. The system of claim 1, wherein the payment includes at least one of a payment, a promise to pay, a promise to perform a deed, a grant of a right, a one-time payment, a subscription payment, a use-based payment, or an on-demand type of payment.

28. The system of claim 1, wherein the payment includes at least one of a grant of access to gather personal data, a grant to share data gathered, a grant of access private information, a grant to perform market testing, or a grant to perform market analysis.

29. A system for providing audio-visual content, comprising:

a device configured to be operatively positioned proximate to a display and to be operatively coupled to the display, the device including a processor and a memory configured with one or more instructions that, when executed by the processor, configure the processor to provide at least;

means for receiving at least one audio-visual core portion at the device configured to be operatively positioned proximate to the display;

means for determining at least one selection signal indicative of a viewer preference without requiring interaction by the at least one viewer, including at least means for monitoring a viewing area into which a dynamically-customized audio-visual content is to be displayed for presence of at least one viewer, the means for determining at least one selection signal indicative of a viewer preference being based at least partially on;

determining information received from a memory of a communication device associated with the at least one viewer present within the viewing area, the information including at least one of an online shopping characteristic or a browsing history characteristic;

determining, based at least partially on the information, at least one similar viewer having at least one similarity to the at least one viewer; and

determining the at least one selection signal based on at least one indication of a reaction by the at least one similar viewer determined based at least partially on the information including at least one of the online shopping characteristic or the browsing history characteristic;

means for modifying the audio-visual core portion, at the device configured to be operatively positioned proximate to the display, with at least one revised content portion in accordance with the at least one selection signal to create the dynamically customized audio-visual content, including at least;

means for automatically adjusting at least one customization aspect in response to the information received from the memory of the communication device associated with the at least one viewer within the viewing area; and

means for modifying the audio-visual core portion including at least one revised content portion the at least one revised content portion including at least one of a revised facial appearance of an actor, a revised voice of an actor, a revised movement of an actor, a revised story-line, or a revised plot direction of at least one of a movie, a sitcom, or a story-related content within the audio-visual core portion;

means for outputting the dynamically-customized audio-visual content for display within the viewing area; and

means for facilitating a payment based on the modifying of the audio-visual core portion in accordance with the at least one selection signal based on the at least one indication of the reaction by the at least one similar viewer determined based at least partially on the information including at least one of the online shopping characteristic or the browsing history characteristic received from the memory of the communication device.

30. One or more non-transitory computer-readable media comprising:

one or more instructions for receiving at least one audio-visual core portion at a device configured to be operatively positioned proximate to a display, the device including a processor configurable with one or more instructions, the at least one audio-visual core portion including at least one of a movie, a sitcom, or a story-related content;

one or more instructions for determining at least one selection signal indicative of a viewer preference without requiring interaction by the at least one viewer, including at least one or more instructions for monitoring a viewing area into which a dynamically-customized audio-visual content is to be displayed for presence of at least one electronic device associated with at least one viewer, the one or more instructions for determining at least one selection signal indicative of a viewer preference being based at least partially on;

determining information received from a memory of a communication device associated with the at least one viewer present within the viewing area, the information including at least one of an online shopping characteristic or a browsing history characteristic;

determining, based at least partially on the information, at least one similar viewer having at least one similarity to the at least one viewer; and

determining the at least one selection signal based on at least one indication of a reaction by the at least one similar viewer determined based at least partially on the information including at least one of the online shopping characteristic or the browsing history characteristic;

one or more instructions for modifying the audio-visual core portion, at the device configured to be operatively positioned proximate to the display, with at least one revised content portion in accordance with the at least one selection signal to create a dynamically customized audio-visual content, including at least;

one or more instructions for automatically adjusting at least one customization aspect in response to the information received from the memory of the communication device associated with the at least one viewer within the viewing area; and

one or more instructions for modifying the audio-visual core portion, the at least one revised content portion including at least one of a revised facial appearance of an actor, a revised voice of an actor, a revised movement of an actor, a revised story-line, or a revised plot direction of at least one of a movie, a sitcom, or a story-related content within the audio-visual core portion;

one or more instructions for outputting the dynamically-customized audio-visual content for display within the viewing area; and

one or more instructions for facilitating a payment based on the modifying of the audio-visual core portion in accordance with the at least one selection signal based on the at least one indication of the reaction by the at least one similar viewer determined based at least partially on the information including at least one of the online shopping characteristic or the browsing history characteristic received from the memory of the communication device.