Advertisement delivery system with destination-centric advertisement delivery mechanism and method of operation thereof

• US 10,467,649 B2
• Filed: 12/02/2010
• Issued: 11/05/2019
• Est. Priority Date: 12/02/2010
• Status: Active Grant

• Current Assignee: TeleNav Incorporated
• Original Assignee: TeleNav Incorporated
• Inventors: Tang, Ky
• Primary Examiner(s): Dagnew, Saba
• Application Number:
  US12/959,339
• Publication Number:
  US 20120143689A1
• Time in Patent Office: 3,260 Days
• Field of Search: 705 1458
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A method of operation of an advertisement delivery system includes: receiving an entry for a destination; identifying a category of interest for the destination; recognizing a travel context for reaching the destination; and generating a notification based on matching a delivery profile to the category of interest within the travel context for displaying on a device.

Claims

1. A method of operation of an advertisement delivery system comprising:

receiving an entry for a destination;

identifying a category of interest for the destination;

recognizing a travel context for traveling along a route to the destination;

generating a notification by a control unit based on matching a delivery profile to the category of interest within the travel context for delivering the notification dynamically and in real time to a device while traveling along the route;

extrapolating a non-response trend based on a non-response representing an omission of action by ignoring the notification from an occurrence of an event; and

transmitting the non-response trend for generating a ranking for the notification with the non-response.

2. The method as claimed in claim 1 wherein:

receiving the entry includes receiving a category of interest;

identifying the category of interest includes identifying the destination for the category of interest; and

generating the notification includes generating the notification for reflecting the travel context.

3. The method as claimed in claim 1 further comprising:

receiving a notification acceptance for the notification;

extrapolating an acceptance trend based on the notification acceptance; and

generating an updated notification based on the acceptance trend for reflecting the travel context.

4. The method as claimed in claim 1 further comprising:

receiving a notification acceptance for the notification; and

generating an updated notification based on the notification acceptance for reflecting the travel context.

5. The method as claimed in claim 1 further comprising:

detecting the non-response for the notification based on meeting or exceeding a time threshold, an occurrence of an event, or a combination thereof; and

generating an updated notification based on the non-response for reflecting the travel context.

6. A method of operation of an advertisement delivery system comprising:

receiving an entry for a destination;

identifying a category of interest for the destination;

recognizing a travel context for traveling along a route to the destination;

generating a notification by a control unit based on matching a delivery profile to the category of interest within the travel context for delivering the notification dynamically and in real time to a device while traveling along the route;

extrapolating a non-response trend based on a non-response representing an omission of action by ignoring the notification from an occurrence of an event within the travel context; and

transmitting the non-response trend for generating a ranking for the notification with the non-response.

7. The method as claimed in claim 6 further comprising:

receiving a notification rejection for the notification;

extrapolating a rejection trend based on the notification rejection; and

generating an updated notification based on the rejection trend for reflecting the travel context.

8. The method as claimed in claim 6 further comprising:

receiving a notification rejection for notification; and

generating an updated notification based on the notification rejection for reflecting the travel context.

9. The method as claimed in claim 6 further comprising:

detecting the non-response for the notification;

extrapolating the non-response trend based on the non-response; and

generating an updated notification based on the non-response trend for reflecting the travel context.

10. The method as claimed in claim 6 further comprising:

detecting the non-response for the notification; and

generating an updated notification based on the non-response for reflecting the travel context.

11. The method as claimed in claim 6 further comprising:

generating a ranking for the notification; and

wherein generating the notification includes generating the notification according to the ranking for reflecting the delivery profile.

12. The method as claimed in claim 6 further comprising:

updating the travel context for approaching the destination; and

generating an updated notification for reflecting the travel context.

13. An advertisement delivery system comprising:

a first user interface for receiving an entry for a destination;

a control unit, coupled to the first user interface, for;

identifying a category of interest for the destination,

recognizing a travel context for traveling along a route to the destination,

generating a notification based on matching a delivery profile to the category of interest within the travel context for delivering the notification dynamically and in real time to a device while traveling along the route,

extrapolating a non-response trend based on a non-response representing an omission of action by ignoring the notification from an occurrence of an event, and

a communication unit, coupled to the control unit, for transmitting the non-response trend for generating a ranking for the notification with the non-response.

14. The system as claimed in claim 13 wherein:

the first user interface is for receiving the entry for the category of interest;

the control unit is for;

identifying the destination for the category of interest, and

generating the notification for reflecting the travel context.

15. The system as claimed in claim 13 wherein the control unit is for:

receiving a notification acceptance for the notification;

extrapolating an acceptance trend based on the notification acceptance; and

generating an updated notification based on the acceptance trend for reflecting the travel context.

16. The system as claimed in claim 13 wherein the control unit is for:

receiving a notification acceptance for the notification; and

generating an updated notification based on the notification acceptance for reflecting the travel context.

17. The system as claimed in claim 13 wherein the control unit is for:

detecting the non-response for the notification based on meeting or exceeding a time threshold, an occurrence of an event, or a combination thereof; and

generating an updated notification based on the non-response for reflecting the travel context.

18. The system as claimed in claim 13 wherein the control unit is for receiving a notification acceptance for the notification.

19. The system as claimed in claim 18 wherein the control unit is for:

receiving a notification rejection for the notification;

extrapolating a rejection trend based on the notification rejection; and

generating an updated notification based on the rejection trend for reflecting the travel context.

20. The system as claimed in claim 18 wherein the control unit is for:

receiving a notification rejection for the notification; and

generating an updated notification based on the notification rejection for reflecting the travel context.

21. The system as claimed in claim 18 wherein the control unit is for:

detecting the non-response for the notification;

extrapolating the non-response trend based on the non-response; and

generating an updated notification based on the non-response trend for reflecting the travel context.

22. The system as claimed in claim 18 wherein the control unit is for:

detecting the non-response for the notification; and

generating an updated notification based on the non-response for reflecting the travel context.

23. The system as claimed in claim 18 wherein the control unit is for:

generating a ranking for the notification; and

generating the notification based on the ranking for reflecting the delivery profile.

24. The system as claimed in claim 18 wherein the control unit is for:

updating the travel context based on updating the route; and

generating an updated notification based on the travel context for reflecting the travel context.