System and methods to facilitate social media

• US 10,489,747 B2
• Filed: 10/03/2008
• Issued: 11/26/2019
• Est. Priority Date: 10/03/2008
• Status: Active Grant

• Current Assignee: Leaf Group Ltd. (Graham Holdings Company)
• Original Assignee: Leaf Group Ltd. (Graham Holdings Company)
• Inventors: Ryder, Scott Carter, Weinroth, Adam David, Fields, Duane Kimbell
• Primary Examiner(s): Netzloff, Eric R
• Assistant Examiner(s): Patel, Dipen M
• Application Number:
  US12/245,613
• Publication Number:
  US 20100088182A1
• Time in Patent Office: 4,071 Days
• Field of Search: 705 1453, 705 1466, 705 1467
• CPC Class Codes: G06F 17/00 Digital computing or data processing equipment or methods, specially adapted for specific functions information retrieval, database structures or file system structures therefor G06F16/00
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 20/00 Payment architectures, schemes or protocols apparatus for performing or posting payment transactions G07F7/08, G07F19/00; electronic cash registers G07G1/12
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Systems and methods to facilitate sharing of information and/or experiences among users within advertisements. For example, an advertisement can include a user interface to collect user content and to selectively present, within the advertisement, previously collected user content, while the advertisement presents advertiser content in a web page of a third party.

Claims

1. A method comprising:

causing, by a data processing system, an advertisement of an advertiser to be displayed within a web page, via an embedded media player that supports user interaction, on a first display device associated with a first user, the advertisement comprising advertiser content and a user interface element embedded within the advertisement, wherein the user interface element is configured to present, in response to a user selection, a user interface within the advertisement wherein the user interface allows for the input of a content item submitted by the first user and the transmission of the content item to a remote processing device;

receiving, over a network, at least one content item from the first user via the user interface element;

presenting the at least one content item to the advertiser, wherein the at least one content item comprises at least one of a photo and a video;

receiving, from the advertiser one of;

an approval of the at least one content item and a disapproval of the at least one content item;

identifying a plurality of content items submitted via the advertisement, wherein each respective content item is received via the advertisement via a respective one of a plurality of users, such that the at least one content item is identified as being submitted via the advertisement;

causing the advertisement to be displayed within a web page on a second display device associated with a second user, such that where an approval of the at least one content item was received from the advertiser, the at least one content item is displayed within the advertisement and where a disapproval of the at least one content item was received from the advertiser, the at least one content item is not displayed within the advertisement, wherein the identified content items are displayed within the advertisement as a list of content items, the list of content items comprising a plurality of list entries, each list entry being associated with a respective one of the identified content items and each list entry comprising an image representation of the content item associated with the list entry;

receiving, from the second user, a selection of one list entry of the plurality of list entries;

causing the respective one of the identified content items associated with the selected one list entry to be displayed within the advertisement displayed within the web page on the second display device; and

filtering the at least one content item based on user preferences associated with the second user, wherein the user preferences associated with the second user are based on preferences previously stored within a web browser used by the second user.

2. The method of claim 1, wherein the at least one content item further comprises at least one of a comment, a recommendation, a story, a question, an answer, and a review.

3. The method of claim 1, wherein the display of the list of content items comprises scrolling the list according to an input from the second user.

4. The method of claim 1, wherein the list of content items comprises a respective icon image for each list entry of the list of content items.

5. The method of claim 1, wherein the causing the respective one of the identified content items associated with the selected one list entry to be displayed within the advertisement comprises expanding an area allocated for the advertisement to present the respective one of the identified content items.

6. The method of claim 5, wherein the area is in one of a plurality of layers of the web page.

7. The method of claim 1, further comprising:

authenticating the second user for interaction with the advertisement.

8. The method of claim 7, further comprising:

associating information about the second user with interaction of the second user with the advertisement.

9. The method of claim 8, wherein the information about the second user includes at least one of name, email address, age, gender, interest, and location.

12. The method of claim 1, wherein the display of the list of content items comprises scrolling the list automatically based on a timer.

13. The method of claim 1, wherein the filtering includes rejecting objectionable content based on elements contained in the at least one content item.

14. The method of claim 1, wherein metadata associated with the at least one content item is received with the receiving of the at least one content item.

15. The method of claim 14, wherein the filtering includes rejecting objectionable content based on elements contained in the at least one content item, and wherein the elements include parts of the metadata associated with the at least one content item.

17. The non-transitory computer readable medium of claim 12, wherein the filtering includes rejecting objectionable content based on elements contained in the at least one content item.

18. The non-transitory computer readable medium of claim 13, wherein metadata associated with the at least one content item is received with the receiving of the at least one content item.

19. The non-transitory computer readable medium of claim 18, wherein the filtering includes rejecting objectionable content based on elements contained in the at least one content item, and wherein the elements include parts of the metadata associated with the at least one content item.

10. A data processing system, comprising:

a processor; and

memory coupled to the processor and storing instructions that, when executed by the processor, cause the data processing system to;

cause an advertisement of an advertiser to be displayed within a web page, via an embedded media player that supports user interaction, on a first display device associated with a first user, the advertisement comprising advertiser content and a user interface element embedded within the advertisement, wherein the user interface element is configured to present, in response to a user selection, a user interface within the advertisement wherein the user interface allows for the input of a content item submitted by the first user and the transmission of the content item to a remote processing device;

receive, over a network, at least one content item from the first user via the user interface element;

present the at least one content item to the advertiser, wherein the at least one content item comprises a photo;

receive, from the advertiser one of;

an approval of the at least one content item and a disapproval of the at least one content item;

identify a plurality of content items submitted via the advertisement, wherein each respective content item is received via the advertisement via a respective one of a plurality of users, such that the at least one content item is identified as being submitted via the advertisement;

cause the advertisement to be displayed within a web page on a second display device associated with a second user, such that where an approval of the at least one content item was received from the advertiser, the at least one content item is displayed within the advertisement and where a disapproval of the at least one content item was received from the advertiser, the at least one content item is not displayed within the advertisement, wherein the identified content items are displayed within the advertisement as a list of content items, the list of content items comprising a plurality of list entries, each list entry being associated with a respective one of the identified content items and each list entry comprising an image representation of the content item associated with the list entry;

receive, from the second user, a selection of one list entry of the plurality of list entries;

cause the respective one of the identified content items associated with the selected one list entry to be displayed within the advertisement displayed within the web page on the second display device; and

filter the at least one content item based on user preferences associated with the second user, wherein the user preferences associated with the second user are based on preferences previously stored within a web browser used by the second user.

11. A non-transitory computer readable medium storing instructions that, when executed by a computer system, cause the computer system to:

cause an advertisement of an advertiser to be displayed within a web page, via an embedded media player that supports user interaction, on a first display device associated with a first user, the advertisement comprising advertiser content and a user interface element embedded within the advertisement, wherein the user interface element is configured to present, in response to a user selection, a user interface within the advertisement wherein the user interface allows for the input of a content item submitted by the first user and the transmission of the content item to a remote processing device;

receive, over a network, at least one content item from the first user via the user interface element;

present the at least one content item to the advertiser, wherein the at least one content item comprises a video;

receive from the advertiser one of;

an approval of the at least one content item and a disapproval of the at least one content item;

identify a plurality of content items submitted via the advertisement, wherein each respective content item is received via the advertisement via a respective one of a plurality of users, such that the at least one content item is identified as being submitted via the advertisement;

cause the advertisement to be displayed within a web page on a second display device associated with a second user, such that where an approval of the at least one content item was received from the advertiser, the at least one content item is displayed within the advertisement and where a disapproval of the at least one content item was received from the advertiser, the at least one content item is not displayed within the advertisement, wherein the identified content items are displayed within the advertisement as a list of content items, the list of content items comprising a plurality of list entries, each list entry being associated with a respective one of the identified content items and each list entry comprising an image representation of the content item associated with the list entry;

receive, from the second user, a selection of one list entry of the plurality of list entries;

cause the respective one of the identified content items associated with the selected one list entry to be displayed within the advertisement displayed within the web page on the second display device; and

filter the at least one content item based on user preferences associated with the second user, wherein the user preferences associated with the second user are based on preferences previously stored within a web browser used by the second user.

16. The non-transitory computer readable medium of claim 11, wherein the display of the list of content items comprises scrolling the list automatically based on a timer.