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System and method of ad delivery

  • US 10,499,100 B2
  • Filed: 01/12/2016
  • Issued: 12/03/2019
  • Est. Priority Date: 06/23/2010
  • Status: Expired due to Fees
First Claim
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1. A method, comprising:

  • providing, by a system comprising a processing system including a processor, a graphical user interface for identifying advertisements for delivery to a communication device, wherein the graphical user interface enables the advertisements to be selected according to user preferences identified by ad selection information received using the graphical user interface, and wherein the user preferences are determined according to user input received via the graphical user interface;

    initiating, by the system, storage of selected advertisements;

    transmitting, by the system, a globally unique identifier (GUID) for the communication device to a billing server, wherein the GUID is distinct from the ad selection information, wherein the transmitting is performed upon initiation of the storage and responsive to the initiation of the storage;

    forwarding, by the system, the ad selection information to the billing server;

    splicing, by the system, the selected advertisements into a digital video stream comprising video content, wherein the digital video stream comprises a unicast stream directed to the communication device; and

    providing, by the system, automated targeted advertisement delivery using the selected advertisements.

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