System and method of ad delivery
First Claim
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1. A method, comprising:
- providing, by a system comprising a processing system including a processor, a graphical user interface for identifying advertisements for delivery to a communication device, wherein the graphical user interface enables the advertisements to be selected according to user preferences identified by ad selection information received using the graphical user interface, and wherein the user preferences are determined according to user input received via the graphical user interface;
initiating, by the system, storage of selected advertisements;
transmitting, by the system, a globally unique identifier (GUID) for the communication device to a billing server, wherein the GUID is distinct from the ad selection information, wherein the transmitting is performed upon initiation of the storage and responsive to the initiation of the storage;
forwarding, by the system, the ad selection information to the billing server;
splicing, by the system, the selected advertisements into a digital video stream comprising video content, wherein the digital video stream comprises a unicast stream directed to the communication device; and
providing, by the system, automated targeted advertisement delivery using the selected advertisements.
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Abstract
A system that incorporates teachings of the present disclosure may include, for example, a device having a controller programmed to store a subscriber selectable preference for advertisements used for selecting advertisements to send to a set top box and receive a signal from a broadcast stream indicating the location for insertion of an advertisement based on the subscriber selectable preference. Other embodiments are disclosed.
19 Citations
20 Claims
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1. A method, comprising:
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providing, by a system comprising a processing system including a processor, a graphical user interface for identifying advertisements for delivery to a communication device, wherein the graphical user interface enables the advertisements to be selected according to user preferences identified by ad selection information received using the graphical user interface, and wherein the user preferences are determined according to user input received via the graphical user interface; initiating, by the system, storage of selected advertisements; transmitting, by the system, a globally unique identifier (GUID) for the communication device to a billing server, wherein the GUID is distinct from the ad selection information, wherein the transmitting is performed upon initiation of the storage and responsive to the initiation of the storage; forwarding, by the system, the ad selection information to the billing server; splicing, by the system, the selected advertisements into a digital video stream comprising video content, wherein the digital video stream comprises a unicast stream directed to the communication device; and providing, by the system, automated targeted advertisement delivery using the selected advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A non-transitory, machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
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presenting a graphical user interface that describes a group of advertisements accessible via an advertisement catalog server; receiving user input indicating a selection of an advertisement preference to obtain ad selection information, wherein a subset of advertisements is selected from the group of advertisements according to the selection of the advertisement preference; forwarding the ad selection information to a billing server; initiating storage of the subset of advertisements at a remote advertisement delivery server; transmitting identification information for the remote advertisement delivery server to the billing server, wherein the identification information is distinct from the ad selection information, wherein the transmitting is performed upon the initiating of the storage and responsive to the initiating of the storage; receiving a digital content stream via unicasting from a server, wherein the digital content stream comprises advertising segments spliced into the digital content stream; extracting the advertising segments from the digital content stream; and presenting the subset of advertisements at a display device according to the advertisement segments that are extracted by utilizing advertisement insertion points that are selected based on a target advertisement delivery policy. - View Dependent Claims (13, 14, 15, 16)
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17. A billing server, comprising:
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a memory to store executable instructions; and a processing system including a processor communicatively coupled to the memory, wherein the processing system, responsive to executing the executable instructions, facilitates performance of operations, the operations comprising; receiving, from an advertising server, identification information for a media device upon an initiation of storage of a subset of advertisements on the media device and responsive to the initiation of the storage of the subset of advertisements on the media device, wherein the storage of the subset of advertisements is initiated based on a user selection of an advertisement preference from a group of advertisements via a graphical user interface presented at the media device to obtain an ad selection information, wherein the advertising server selects the subset of advertisements from the group of advertisements according to the user selection of the advertisement preference; logging the ad selection information, the identification information being distinct from the ad selection information; and tracking advertisement segments presented at the media device, wherein the advertising server transmits to the media device a digital content stream including advertising segments spliced therein, wherein the media device presents the subset of advertisements at a display device according to the advertisement segments that are extracted from the digital content stream by the media device. - View Dependent Claims (18, 19, 20)
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Specification