Resource portfolio processing method, device, apparatus and computer storage medium

• US 10,521,437 B2
• Filed: 12/21/2015
• Issued: 12/31/2019
• Est. Priority Date: 09/29/2015
• Status: Active Grant

• Current Assignee: Baidu Online Network Technology (Beijing) Co., Ltd (Baidu Incorporated)
• Original Assignee: Baidu Online Network Technology (Beijing) Co., Ltd (Baidu Incorporated)
• Inventors: Yang, Xing, Yang, Xiaojing
• Primary Examiner(s): Corrielus, Jean M
• Application Number:
  US15/313,552
• Publication Number:
  US 20170286428A1
• Time in Patent Office: 1,471 Days
• Field of Search: 705 23, 705 25, 705 28
• CPC Class Codes: G06F 16/2228 Indexing structures
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 40/06 Asset management; Financial planning or analysis
• CPC Class Codes: H04L 41/12 Discovery or management of network topologies
• CPC Class Codes: H04L 67/00 Network arrangements or protocols for supporting network services or applications user-to-user messaging H04L51/00; network arrangements, protocols or services for supporting real-time applications in data packet communications networks H04L65/00

Abstract

The invention provides a resource portfolio processing method, device, apparatus, and computer storage medium. The method comprises: acquiring search popularity ratings to which respective network resources belong, based on search volume data of the respective network resources in a network resource portfolio; evaluating the portfolio value of the network resource portfolio to obtain an evaluation result, based on the search popularity ratings to which the respective network resources belong; determining whether or not the network resource portfolio needs to be adjusted based on the evaluation result. The technical solutions of the invention solves the problem of how to determine whether it is necessary to adjust a network resource portfolio so as to facilitate the timely adjustment of the network resource portfolio and give full play to the advantages of network resources.

Claims

1. A resource portfolio processing method, comprising:

acquiring search popularity ratings to which respective network resources belong, based on search volume data of the respective network resources in a network resource portfolio;

evaluating a portfolio value of the network resource portfolio to obtain an evaluation result, based on the search popularity ratings to which the respective network resources belong;

determining whether or not the network resource portfolio needs to be adjusted based on the evaluation result;

wherein the search volume data reflects a search popularity degree of the respective network resource and the search popularity degrees are divided into different search popularity ratings,

wherein the step of evaluating the portfolio value of the network resource portfolio to obtain an evaluation result, based on the search popularity rating to which respective network resources belongs comprises;

doing statistics on the search popularity ratings to which the respective network resources belong, so as to determine a set of searching popularity ratings related to the network resource portfolio,

obtaining a weight and a value in the network resource portfolio for each search popularity rating in the set of search popularity rating;

calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings; and

evaluating the portfolio value of the network resource portfolio to obtain an evaluation result, based on the at least one evaluation index.

2. The method according to claim 1, wherein the step of acquiring search popularity ratings to which respective network resources belong, based on search volume data of the respective network resources in a network resource portfolio comprises:

determining search popularity degrees of respective network resources based on search volume data of the respective network resources;

determining search popularity ratings to which the respective network resources belong based on the search popularity degrees of respective network resources and preset popularity rating thresholds.

3. The method according to claim 2, wherein the step of determining search popularity degrees of the respective network resources based on search volume data of the respective network resources comprises:

determining search popularity degrees of the respective network resources based on a formula schpop_i,T=schvol_i,T-1/schvol_i,T-2, in which

schpop_i,T signifies the search popularity degree of the i^th network resource in a time unit T, schvol_i,T-1 signifies the search volume data of the i^th network resource in the time unit T-1, and schvol_i,T-2 signifies the search volume data of the i^th network resource in the time unit T-2.

4. The method according to claim 2, wherein before the step of determining the search popularity rating to which the respective network resources belongs based on the search popularity degrees of respective network resources and at least one preset popularity rating threshold, the method comprises:

determining a network resource category related to the network resource portfolio;

determining the at least one popularity rating threshold based on the search popularity degrees of all available network resources under the network resource category.

5. The method according to claim 1, wherein the step of obtaining a weight and a value in the network resource portfolio for each search popularity rating in the set of search popularity rating comprises:

obtaining, for each search popularity rating in the set of search popularity ratings, a weight in the network resource portfolio for the search popularity rating based on a resource percentage of the resources belonging to the search popularity rating, and a value in the network resource portfolio for the search popularity rating based on an independent value of the resources belonging to the search popularity rating.

6. The method according to claim 1, wherein the step of calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings comprises:

determining at least one intermediate index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings and the weight and the value in a benchmark resource portfolio for each searching popularity rating in the set of search popularity ratings,

calculating the at least one evaluation index value based on the at least one intermediate index value.

7. The method according to claim 1, wherein the step of calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings comprises:

determining at least one intermediate index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings and the weight and the value in a benchmark resource portfolio for each searching popularity rating in the set of search popularity ratings;

calculating at least one evaluation index value in each cycle included in the evaluation period based on the at least one intermediate index value;

calculating a corresponding weighting coefficient of each of the at least one evaluation index value in in said each cycle;

calculating a weighted sum on the evaluation index values in said each cycle based on corresponding weighting coefficients of respective evaluation index values in said each cycle, so as to obtain at least one index value in said each cycle.

8. The method according to claim 1, wherein the network resource portfolio is a portfolio of stock resources, and the network resources are stock resources.

15. The nonvolatile computer storage medium according to claim 6, wherein the operation of calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings comprises:

determining at least one intermediate index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings and the weight and the value in a benchmark resource portfolio for each searching popularity rating in the set of search popularity ratings;

determining at least one evaluation index value in each cycle included in the evaluation period based on the at least one intermediate index value;

calculating a corresponding weighting coefficient of each of the at least one evaluation index value in said each cycle;

calculating a weighted sum on the evaluation index values in said each cycle based on corresponding weighting coefficients of respective evaluation index values in said each cycle, so as to obtain at least one index value in said each cycle.

9. A nonvolatile computer storage medium, stored with one or more programs, which, when executed by an apparatus, make the apparatus to execute the following operation:

acquiring search popularity ratings to which respective network resources belong, based on search volume data of the respective network resources in a network resource portfolio;

evaluating a portfolio value of the network resource portfolio to obtain an evaluation result, based on the search popularity ratings to which the respective network resources belong;

determining whether or not the network resource portfolio needs to be adjusted based on the evaluation result;

wherein the search volume data reflects a search popularity degree of the respective network resource and the search popularity degrees are divided into different search popularity ratings,

wherein the step of evaluating the portfolio value of the network resource portfolio to obtain an evaluation result, based on the search popularity rating to which respective network resources belongs comprise;

doing statistics on the search popularity ratings to which the respective network resources belong, so as to determine a set of searching popularity ratings related to the network resource portfolio;

obtaining a weight and a value in the network resource portfolio for each search popularity rating in the set of search popularity rating;

calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings; and

evaluating the portfolio value of the network resource portfolio to obtain an evaluation result, based on the at least one evaluation index.

10. The nonvolatile computer storage medium according to claim 9, wherein the operation of acquiring search popularity ratings to which respective network resources belong, based on search volume data of the respective network resources in a network resource portfolio comprises:

determining search popularity degrees of respective network resources based on search volume data of the respective network resources;

determining search popularity ratings to which the respective network resources belong based on the search popularity degrees of respective network resources and preset popularity rating thresholds.

11. The nonvolatile computer storage medium according to claim 10, wherein the operation of determining search popularity degrees of the respective network resources based on search volume data of the respective network resources comprises:

determining search popularity degrees of the respective network resources based on a formula schpop_i,T=schvol_i,T-1/schvol_i,T-2, in which schpop_i,T signifies the search popularity degree of the i^th network resource in a time unit T, schvol_i,T-1 signifies the search volume data of the i^th network resource in the time unit T-1, and schvol_i,T-2 signifies the search volume data of the i^th network resource in the time unit T-2.

12. The nonvolatile computer storage medium according to claim 10, wherein before the operation of determining the search popularity rating to which the respective network resources belongs based on the search popularity degrees of respective network resources and at least one preset popularity rating threshold, the operations further comprise:

determining a network resource category related to the network resource portfolio;

determining the at least one popularity rating threshold based on the search popularity degrees of all available network resources under the network resource category.

13. The nonvolatile computer storage medium according to claim 9, wherein the operation of obtaining a weight and a value in the network resource portfolio for each search popularity rating in the set of search popularity rating comprises:

obtaining, for each search popularity rating in the set of search popularity ratings, a weight in the network resource portfolio for the search popularity rating based on a resource percentage of the resources belonging to the search popularity rating, and a value in the network resource portfolio for the search popularity rating based on an independent value of the resources belonging to the search popularity rating.

14. The nonvolatile computer storage medium according to claim 13, the operation of calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings comprises:

determining at least one intermediate index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings and the weight and the value in a benchmark resource portfolio for each searching popularity rating in the set of search popularity ratings,

calculating the at least one evaluation index value based on the at least one intermediate index value.

16. The nonvolatile computer storage medium according to claim 9, wherein the network resource portfolio is a portfolio of stock resources, and the network resources are stock resources.

17. An apparatus, comprising:

one or more processors;

a memory;

one or more programs, which are stored in the memory, and execute the following operations when executed by the one or more processors;

acquiring search popularity ratings to which respective network resources belong, based on search volume data of the respective network resources in a network resource portfolio;

evaluating a portfolio value of the network resource portfolio to obtain an evaluation result, based on the search popularity ratings to which the respective network resources belong;

determining whether or not the network resource portfolio needs to be adjusted based on the evaluation result;

wherein the search volume data reflects a search popularity degree of the respective network resource and the search popularity degrees are divided into different search popularity ratings,

wherein the step of evaluating the portfolio value of the network resource portfolio to obtain an evaluation result, based on the search popularity rating to which respective network resources belongs comprises;

doing statistics on the search popularity ratings to which the respective network resources belong, so as to determine a set of searching popularity ratings related to the network resource portfolio;

obtaining a weight and a value in the network resource portfolio for each search popularity rating in the set of search popularity rating;

calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings; and

evaluating the portfolio value of the network resource portfolio to obtain an evaluation result, based on the at least one evaluation index.

18. The apparatus according to claim 17, wherein the operation of acquiring search popularity ratings to which respective network resources belong, based on search volume data of the respective network resources in a network resource portfolio comprises:

determining search popularity degrees of respective network resources based on search volume data of the respective network resources;

determining search popularity ratings to which the respective network resources belong based on the search popularity degrees of respective network resources and preset popularity rating thresholds.

19. The apparatus according to claim 18, wherein the operation of determining search popularity degrees of the respective network resources based on search volume data of the respective network resources comprises:

determining search popularity degrees of the respective network resources based on a formula schpop_i,T=schvol_i,T-1/schvol_i,T-2, in which

schpop_i,T signifies the search popularity degree of the i^th network resource in a time unit T, schvol_i,T-1 signifies the search volume data of the i^th network resource in the time unit T-1, and schvol_i,T-2 signifies the search volume data of the i^th network resource in the time unit T-2.

20. The apparatus according to claim 18, wherein before the operation of determining the search popularity rating to which the respective network resources belongs based on the search popularity degrees of respective network resources and at least one preset popularity rating threshold, the operation further comprise:

determining a network resource category related to the network resource portfolio;

determining the at least one popularity rating threshold based on the search popularity degrees of all available network resources under the network resource category.

21. The apparatus according to claim 20, wherein the operation of obtaining a weight and a value in the network resource portfolio for each search popularity rating in the set of search popularity rating comprises:

obtaining, for each search popularity rating in the set of search popularity ratings, a weight in the network resource portfolio for the search popularity rating based on a resource percentage of the resources belonging to the search popularity rating, and a value in the network resource portfolio for the search popularity rating based on an independent value of the resources belonging to the search popularity rating.

22. The apparatus according to claim 20, wherein the operation of calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings comprises:

determining at least one intermediate index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings and the weight and the value in a benchmark resource portfolio for each searching popularity rating in the set of search popularity ratings,

calculating the at least one evaluation index value based on the at least one intermediate index value.

23. The apparatus according to claim 20, wherein the operation of calculating at least one evaluation index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings comprises:

determining at least one intermediate index value based on the weight and the value in the network resource portfolio for each searching popularity rating in the set of search popularity ratings and the weight and the value in a benchmark resource portfolio for each searching popularity rating in the set of search popularity ratings;

calculating at least one evaluation index value in each cycle included in the evaluation period based on the at least one intermediate index value;

calculating a corresponding weighting coefficient of each of the at least one evaluation index value in in said each cycle;

calculating a weighted sum on the evaluation index values in said each cycle based on corresponding weighting coefficients of respective evaluation index values in said each cycle, so as to obtain at least one index value in said each cycle.

24. The apparatus according to claim 17, wherein the network resource portfolio is a portfolio of stock resources, and the network resources are stock resources.